Understanding User Experience (UX) vs. Customer Experience (CX)

Outreach

Customer Experience (CX) vs. User Experience (UX). User experience (UX) , a subset of customer experience, describes the application, results, and goals of a product. Why it matters - UX aims to understand and deliver a product that the user wants. Who drives UX?

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How to implement the best UX strategy in a changing digital environment

Martech

UX is more than just designing a modern website; UX really is a strategy,” said Kelly Gustainis, Lead UX Researcher at Pantheon, in her recent MarTech session. How to implement the best UX strategy in a changing digital environment.

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The Salesforce User Experience (UX) Designer Certification

Salesforce

Here’s your certification guide Hear from Salesforce Designer Asterisk Loftis Ready, set, go: Dive into your UX Designer Certification. We’re very excited to support the Salesforce Designer role and UX Designer certification. Ready, set, go: Dive into your UX Designer Certification.

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You May Not Think You Need a UX Designer — Here’s Why You Do

Salesforce

One field that is expected to continue growing faster than average in the next decade includes the user experience (UX) designer. A UX hire can help avoid design debt , strengthen customer relationships , and build customer trust and long-term brand loyalty. Hire a UX Designer.

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Copywriting & UX: Why Copywriters Need Wireframes

ConversionXL

Copywriting and UX go hand-in-hand. If either element falls short, so does the overall UX. So, it just makes sense that copywriters should have an understanding of UX and design basics. If you’re a designer or a UX person, wireframes are familiar to you. This is unfortunate because, as Jeff Gothelf, author of Lean UX , once wrote, “Copywriting is the secret weapon of UX.” When design dictates copy, UX invariably suffers.

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Software Engineers Need Design Systems to Build Products With Good UX

Smarter With Gartner

Many modern-day product teams continue to create original UX designs and craft digital experiences from scratch. An ideal design system comprises design tokens, customizable UX design patterns, production-ready codes and instructions to efficiently deliver high-performing digital products.

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Ghost Buttons: UX Disaster or Effective Design?

ConversionXL

So, are ghost buttons good or bad for conversions and UX? The post Ghost Buttons: UX Disaster or Effective Design? Blog beginner design UXGhost buttons are transparent calls to action that appear on websites and in apps. They tend to have a thin border and a text label that sits within the transparent body of the button. The use of this type of button reached a peak around a year ago, but can still be seen across a wide range of websites.

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UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]

ConversionXL

However, UX benchmarking is different. If you’re interested in improving test prioritization with UX benchmarking, check out our Competitive UX Benchmarking Service ]. Competitive UX Benchmarking Matters and Can Help You Optimize. UX research is important. We recently published some original research we conducted with MeasuringU where we measured the UX of five road bike websites. Is your website’s UX behind your competition’s?

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The Problem with Password UX (and How to Fix It)

ConversionXL

When these UX problems pop up, they cause friction. Why Is Password UX a Problem? If you want to stick with the traditional username / password authentication process, at least take the time to optimize it and improve the UX. Some UX experts say that passphrases are more user-friendly because it’s simply easier to remember a series of recognizable words than random characters. It’s time we rethink modern password UX and online authentication in general.

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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Here’s HubSpot’s new homepage after the UX redesign process. Making the business case for UX research. The 3 phases of UX research for site redesigns.

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We Quantified the UX of 5 Bike Websites. Here’s What We Learned.

ConversionXL

Your design team likely thinks your website is number one compared to your competitors, but a quantified UX benchmark might tell you differently. This article outlines a UX benchmark study we conducted in partnership with Jeff Sauro and his team over at MeasuringU. Though this may not be industry specific, you can still derive some UX guidelines from these bike sites. How Do We Do UX Benchmarking? Here are the benchmarking results for each corresponding UX dimension….

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Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? Competitive UX benchmarking tests aspects of a website and compares them to competitors. 5 dimensions of UX benchmarking. Benefits of UX benchmarking. When your revenue stream depends on your website, you need to be able to answer two questions: Is your UX putting you behind your competition?

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How to Improve Mobile UX with Digital Wallets

ConversionXL

Complex site navigations/menus don’t translate well on mobile (poor UX). Digital wallets are making it much easier and faster to shop by taking a mobile-first approach to checkout UX. They improved the mobile UX with this integration, too, which is validated and evidenced through positive customer reviews that specifically mention the ease of use associated with a Google Wallet checkout. Plus, being a leader in improved mobile UX can help you gain a competitive edge.

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UX vs. UI: What's the Difference?

Hubspot

Understanding the difference between UX and UI can get confusing -- the roles work closely together, and sometimes the terms are used too ambiguously to firmly understand either one. To understand the difference between UX and UI, let’s start with an example: YouTube. Those problems are the responsibility of a UX designer. Let’s define UX and UI in more detail now, to further clarify the difference between the two. What’s UX? How do UX and UI work together?

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Why Sites in High-Growth Industries Have Terrible UX

ConversionXL

But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. Seven factors typically affect purchasing decisions , with price the most influential: But in high-growth industries, the driving forces often reorder, and “ fear of missing out ” becomes the primary factor: Eventually, markets cool—and all those “unimportant” UX factors become critical once again.

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Website Information Architecture: How to Optimize for UX

ConversionXL

Here are research and testing techniques that UX professionals use to determine the best information architecture, workflows, menu structure, or website navigation paths. The tool of choice for a lot of UX professionals. The post Website Information Architecture: How to Optimize for UX appeared first on CXL. What kind of content should you have on your site? How should you structure the menu? What should be the first-level menu items? One or two menus?

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. The post 6 Customer Journey Mapping Examples: How UX Pros Do It appeared first on CXL.

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6 UX Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

If you answered yes to any of those questions, you’ve experienced a UX mistake. Because a bad UX means fewer conversions. What Is UX, Really ? If you’re reading this article, chances are you know that UX stands for user experience. The first step is to understand the key principles of UX. While different experts use different words to define UX, most are saying the same thing… Conduct UX research to identify points of friction.

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How To Identify & Improve Crappy UX Issues

ConversionXL

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. For the UX designer, understanding the user’s journey can help to bridge the “gaps” that may occur between the click from the traffic source, to landing on the website. Monitoring these will help you define the steps where UX improvements are most needed.

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How to Conduct Mobile UX Research (and What to Do with It)

ConversionXL

These realities focus attention on developing websites and UX for the mobile user first. This post does three things: Identifies why companies struggle with mobile UX; Highlights mobile UX research methods; Details how to prioritize testing based on mobile UX research. Not all mobile research tactics differ from “traditional” UX research methods. Why companies struggle with mobile UX. User testing is best for identifying friction in your UI or UX.

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8 Ways To Measure Satisfaction (and Improve UX)

ConversionXL

Here’s a quote from Peep further defining UX: Peep Laja: “First of all, UI (user interface) is not UX (user experience). Driving it is the UX. The other reason is to identify, quantify, and communicate UX to stakeholders. There are many metrics used to measure UX. If you can improve the mean rating over time, you can quantify how designs have improve the UX. There is no single best way to measure your site’s UX. Blog intermediate UX

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Form UX: How to Design a User-Friendly Form

Hubspot

These are all aspects of a website’s user experience (UX). UX applies to every part of your website, including your web forms , in regards to accessibility, ease of use, and convenience. An online form with great UX is easy for your visitors to work though, simple to understand, and feels professional. That’s why getting your form’s UX right is critical for your business. Why does form UX matter? 10 Form UX Guidelines and Great Examples to Follow.

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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

A few UX features can help you achieve this, but use them properly. This is probably the one time that Apple’s design or UX is being used as a bad example). The post B2B Websites: 10 Best Practices for UX and Design appeared first on CXL. Best practices are starting points: If you have no data, start with these. They are not what you should end up with, but they’re often where optimization begins. That’s an important distinction.

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Beyond the False Bottom: How to Avoid This Costly UX Mistake

ConversionXL

UX mistakes often go undetected because they are quiet. No, UX mistakes are foundational. To visitors, UX mistakes are loud, whether they consciously detect them or not. In the words of Zoltan Gocza of UX Myths , “To make sure that people will scroll, you need to follow certain design principles and provide content that keeps your visitors interested.” It’s a clever idea, but UX takes a hard hit. Be Aware of UX Prototypes.

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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX? To find out, I talked to a few dozen UX practitioners. What Do UX People Think Conversion Optimization Is? What’s the Difference Between UX and CRO?

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Similarly, a search box on 404 pages can sometimes make up for the UX glitch. The post 10 Product Recommendation Techniques to Improve UX and Conversions appeared first on ConversionXL. Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder […] The post 10 Product Recommendation Techniques to Improve UX and Conversions appeared first on ConversionXL.

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UX vs. Marketing: Can These Opposites Attract?

Hubspot

When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is that the UX discipline is still a “field in evolution." While the report suggests UX infancy might be the cause for this glaring talent gap, another could be that UX and marketing have fundamental core values that are in direct opposition to one another. Some suggest that UX should be a subset of marketing.

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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

The best way to identify and mitigate these flaws is via UX research. UX research will help you better understand the causes of conversion issues and prioritize hypotheses. UX Research Methods That Can Make You a Smarter Optimizer. While there are many different UX research methods out there, there are a few that are particularly helpful for optimizers. Generally, as UX improves, your conversion rates will too. via UX Magazine).

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How To Use Priming To Improve UX

ConversionXL

The post How To Use Priming To Improve UX appeared first on ConversionXL. Priming is a […] The post How To Use Priming To Improve UX appeared first on ConversionXL. Watch this trailer of The Hateful Eight , and then fill in the blanks: K I _ _. Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really.

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How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

In this post, we’ll break down the elements of Netflix’s design and user experience (UX). By this stage, the value should already be high (given their strong value proposition, USP, and UX). Netflix UX lesson #1. Netflix UX lesson #3: Give your high-value content pride of place.

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5 UX Hacks That Can Immediately Increase Revenue

ConversionXL

Managing shopper experience for medium-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful. My favorite conversion tests are those that can be abstracted from the specific website audience and applied to larger populations of online shoppers.

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Improving Mobile UX to Boost Conversions 24.5% [Case Study]

ConversionXL

Jenson listed a few tradeoffs with mobile UX, and the main one that’s applicable here is text precision… Text Precision. And there’s still no playbook on how to get mobile UX right every time. We formed a hypothesis: a UX upgrade on the product page will improve clarity and focus, and therefore lead to more purchases being made using a mobile device. The post Improving Mobile UX to Boost Conversions 24.5% [Case Study] appeared first on ConversionXL.

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Memorable digital writing: Amp up your brand with these skillsets

Concentrix Catalyst

Articles Strategy and Design Transform Core Operations Content Content Strategy Customer Experience UX

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Beyond Reason: 8 Subconscious Marketing Techniques to Boost Sales and UX

ConversionXL

The post Beyond Reason: 8 Subconscious Marketing Techniques to Boost Sales and UX appeared first on CXL. Despite this evidence, a majority of […] The post Beyond Reason: 8 Subconscious Marketing Techniques to Boost Sales and UX appeared first on CXL. According to research by Harvard Business School professor Gerald Zaltman, up to 95% of our purchase decisions are directed by subconscious mental processes. As digital marketers, we know this intuitively.

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How to Find & Fix Terrible UX On Your Site

ConversionXL

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. For the UX designer, understanding the user’s journey can help to bridge the “gaps” that may occur between the click from the traffic source, to landing on the website. Monitoring these will help you define the steps where UX improvements are most needed.

58

Great user experience (UX) leads to conversions

ConversionXL

Here’s a great animated video that explains how UX design delivers ROI: Getting things right: what UX is and what it’s not. First of all, UI (user interface) is not UX (user experience). Driving it is the UX. Here’s a great infographic on the differences between UX, UI and more. By using the abbreviation ‘UX’ it just sounds new, but none of it really is. What’s user experience got to do with conversions? Everything.

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17 Website and UX Design Statistics That Make the Case for Smarter Web Design

Hubspot

Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. In fact, according to a report from the Society of Digital Agencies (SoDA) , 77% of agencies believe that poor website UX is a weakness for their clients, making poor UX the most significant weakness agencies identified. Nowadays, getting a website up and running isn't nearly as difficult as it once was.

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4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions

ConversionXL

How can you incorporate this concept into your website or product to improve UX and gain conversions? That’s how serious they are about UX. At the end of the day, its primary purpose is to serve the boundaries of human memory and attention for a smooth UX flow. Creating a pleasurable ecommerce UX flow is all about finding a rhythm ; the best way to instill a rhythm is by using repetition. Repetition makes hits in music and UX ( Image Source ).

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Form Design: 9 Tips & Best Practices to Boost Conversions and UX

Hubspot

Nowadays, users have become increasingly reliant on an easy form design. The design of your form has a surprising amount of power in the conversion process. A well-designed form shows users early on that your business is helpful, tech-savvy, and easy to work with.

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The Ultimate Guide to UX Design

Hubspot

UX, or user experience, focuses on the end-user’s overall experience, including their perceptions, emotions, and responses to a company’s product, system, or service. UX is defined by criteria including: ease of use, accessibility, and convenience. The concept of UX is most often talked about in terms of tech, such as smartphones, computers, software, and websites. That’s why UX matters so much. What Is UX Design? UX Design Processes. UX Deliverables.

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