The Digital Technology

JANUARY 15, 2024

If you’re nodding along… you have experienced the magic of UX and UI design. Have you ever found yourself drawn to the sleek structure of a website or the effortless navigation of a mobile application? You probably have heard about […]

UX 59

UX 59

Martech

OCTOBER 25, 2021

“UX is more than just designing a modern website; UX really is a strategy,” said Kelly Gustainis, Lead UX Researcher at Pantheon, in her recent MarTech session. How to implement the best UX strategy in a changing digital environment. Ask specific UX strategy research questions. Know your data sources.

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UX User Experience Presentation Meeting 107

Martech

JUNE 14, 2023

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

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UX User Experience Construction Entertainment 82

Search Engine Land

MARCH 24, 2023

Websites weren’t appropriately planned by information architects according to UX best practices. This is Search Engine Land and not UX Collective, after all. They advocate creating an (internal) UX sitemap for every website project, at least while establishing the information architecture.

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UX Engineering User Experience Start-ups 96

ConversionXL

FEBRUARY 15, 2019

Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? Competitive UX benchmarking tests aspects of a website and compares them to competitors. 5 dimensions of UX benchmarking. 5 dimensions of UX benchmarking.

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UX User Experience Price Trust 119

Hubspot

JUNE 21, 2018

Understanding the difference between UX and UI can get confusing -- the roles work closely together, and sometimes the terms are used too ambiguously to firmly understand either one. To understand the difference between UX and UI, let’s start with an example: YouTube. Those problems are the responsibility of a UX designer.

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UX User Experience Presentation Meeting 96

Salesforce

JUNE 21, 2023

For UX designers, this means keeping up to speed on the technology while understanding the new paradigms of interactions. UX design for generative AI involves creating interfaces and interactions that enable users to interact with and provide input to the generative AI system.

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UX Technology Technology Trust 52

ConversionXL

MAY 12, 2017

Copywriting and UX go hand-in-hand. If either element falls short, so does the overall UX. So, it just makes sense that copywriters should have an understanding of UX and design basics. If you’re a designer or a UX person, wireframes are familiar to you. When design dictates copy, UX invariably suffers.

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UX Objectives and Key Results User Experience Presentation 101

ConversionXL

NOVEMBER 12, 2018

But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. But, in the interim, industries like cryptocurrency get away with atrocious UX. The mistakes detailed below are a cautionary tale about potentially pernicious UX blind spots. Registration.

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UX Growth Non-Profits User Experience 116

Search Engine Land

DECEMBER 6, 2022

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. The post Ecommerce SEO & UX: 4 simple tips to boost traffic and sales appeared first on Search Engine Land. Unsurprisingly, they did not rank in Google for “air conditioners.”.

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UX Manufacturing User Experience Cross-sell 86

Salesforce

MAY 18, 2022

One field that is expected to continue growing faster than average in the next decade includes the user experience (UX) designer. A UX hire can help avoid design debt , strengthen customer relationships , and build customer trust and long-term brand loyalty. Do I need to hire a UX Designer if my business uses a customizable platform?

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UX User Experience Construction Drivers/motivators 52

ConversionXL

NOVEMBER 29, 2016

However, UX benchmarking is different. If you’re interested in improving test prioritization with UX benchmarking, check out our Competitive UX Benchmarking Service ]. Competitive UX Benchmarking Matters and Can Help You Optimize. UX research is important. .” If so, where? How does it work?

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UX Conversion A/B testing Follow-up 112

Salesforce

NOVEMBER 15, 2023

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. But, about 16% of the world’s population has at least one disability.

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UX Presentation Conversion Promote 78

ConversionXL

NOVEMBER 7, 2016

Your design team likely thinks your website is number one compared to your competitors, but a quantified UX benchmark might tell you differently. This article outlines a UX benchmark study we conducted in partnership with Jeff Sauro and his team over at MeasuringU. How Do We Do UX Benchmarking? Check it out here. Appearance.

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UX Trust Presentation Conversion 110

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

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UX Customers Drivers/motivators Construction 130

ConversionXL

DECEMBER 15, 2016

So, are ghost buttons good or bad for conversions and UX? The post Ghost Buttons: UX Disaster or Effective Design? There are arguments against using ghost buttons; primarily that they can be hard to see if their contrast with the background image is poor. The Pros of Ghost Buttons. They can give an elegant, subtle feel to a design.

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UX Territory A/B testing Conversion 89

ConversionXL

MARCH 9, 2016

UX mistakes often go undetected because they are quiet. No, UX mistakes are foundational. To visitors, UX mistakes are loud, whether they consciously detect them or not. Mobile is definitely encouraging the behavior, but UX experts still consider horizontal scrolling to be a faux pas (especially on desktop).

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UX Price Drivers/motivators Start-ups 90

ConversionXL

DECEMBER 7, 2016

Similarly, a search box on 404 pages can sometimes make up for the UX glitch. The post 10 Product Recommendation Techniques to Improve UX and Conversions appeared first on ConversionXL. Conclusion.

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UX Technique Conversion Product 115

Hubspot

DECEMBER 6, 2014

When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is that the UX discipline is still a “field in evolution." The functional word in the UX discipline is empathy, and there are a variety of techniques employed to achieve it.

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UX Entertainment User Experience Campaign 77

ConversionXL

SEPTEMBER 9, 2016

The best way to identify and mitigate these flaws is via UX research. UX research will help you better understand the causes of conversion issues and prioritize hypotheses. UX Research Methods That Can Make You a Smarter Optimizer. Generally, as UX improves, your conversion rates will too. The result?

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Martech

SEPTEMBER 11, 2024

UX/UI is in charge of making life easier for customers. A VOC feedback loop should be a cross-functional collaboration owned by the customer success team and include people from product, marketing, sales, UX, data analytics, operations and leadership. Often, customer feedback and service data are not shared widely.

Cross-sell 109

Cross-sell Customers UX A/B testing 109

Search Engine Land

SEPTEMBER 20, 2024

Landing page UX Landing page user experience is crucial for driving conversions. How to use PPC UX experience to help SEO Sit down with the PPC team and review the top converting landing pages. Of the top organic landing pages by traffic, see how the UX can be upleveled by incorporating best practices from the PPC team.

CTR 114

CTR UX Campaign Drivers/motivators 114

ConversionXL

FEBRUARY 24, 2016

Jenson listed a few tradeoffs with mobile UX, and the main one that’s applicable here is text precision… Text Precision. And there’s still no playbook on how to get mobile UX right every time. The post Improving Mobile UX to Boost Conversions 24.5% [Case Study] appeared first on ConversionXL. What were the results?

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UX Conversion User Experience Real Estate 68

G2

APRIL 15, 2024

A lot goes into their process because they have to focus on so many areas, like frontend and backend functionality and user experience (UX). Engineers develop software that makes our lives easier. The software development lifecycle governs this process, from user requirements to final deployment and maintenance.

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UX Government User Experience Engineering 105

Hubspot

APRIL 12, 2016

Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. Download our free guide to web design here for more tips on how to design a smarter website. Let's dive in. 17 Statistics That Make the Case for Smarter Website and User Experience Design.

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UX Referrals User Experience Contact 78

SaaStr

MAY 14, 2024

One true thing, though, is that GenAI has become the fourth pillar for UX. When you think about GenAI, especially LLMs, you’re always considering the way your UX is going to grow. Alex’s team has embedded this deeply in the UX of the product they’re building called Panoptica, a Cloud-native security product.

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UX Intrinsic Product Conversion 96

Search Engine Land

FEBRUARY 28, 2024

Dig deeper: SEO and UX: Finding the strategic balance for optimal outcomes SEO best practices that improve the user experience 1. From a UX perspective, slow-loading websites diminish engagement and deter users from exploring further. The key is integrating SEO seamlessly into your overall digital marketing and content strategy.

User Experience 113

User Experience UX Strategize Engineering 113

Martech

SEPTEMBER 3, 2024

For example, some companies have their UX teams extensively annotate design assets. This is one of the main ways UX requirements are provided. No telepaths It is very common for clients to provide vendors with design assets as part of the requirement-gathering process. Clients may elaborate on the design specifics in different ways.

Contract 103

Contract UX Niche Angle 103

Martech

OCTOBER 30, 2023

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. In addition to the bevy of updates Adobe continues to make to Marketo functions, it sunsetted two apps, Marketo Events and Marketo Moments.

UX 110

UX Campaign Education Consult 110

Search Engine Land

JANUARY 30, 2024

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. This article explores nine proven methods to help you turn SEO traffic into sales and leads. Add in call-to-actions that stand out.

A/B testing 112

A/B testing UX Intrinsic Trust 112

ConversionXL

FEBRUARY 16, 2016

The post How To Use Priming To Improve UX appeared first on ConversionXL. Priming is a […] The post How To Use Priming To Improve UX appeared first on ConversionXL. If they can’t find one, they’ve suddenly got FoMo. Or you can prime users to expect a certain level of service with good clean design and practical navigation.

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UX User Experience Construction Follow-up 64

Salesforce

APRIL 26, 2022

Or maybe you have a visual design, user experience (UX), or strategy background and now specialize in the Salesforce Platform. As a Salesforce Designer, you can specialize in different areas of design—notably, UX design and strategy design. UX designers craft digital experiences on and for the Salesforce Platform. SIGN UP TODAY.

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UX User Experience Customer Relationship Management Consult 97

Salesforce

JANUARY 3, 2024

This impacts both the UX and the business. He and Asterisk Loftis – Salesforce MVP and certified UX Designer – are locked in about this issue. Uplevel your research skills +500 points Module UX Research Basics At project kickoffs, Mattison is known to ask questions about the user interface (UI) to get to the why?

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UX User Experience Clients Meeting 106

Search Engine Land

OCTOBER 8, 2024

Many tools, like Hotjar and Mouseflow, offer heatmapping and session recording software, often as part of more comprehensive UX solutions. Clarity is not just an analytics or UX tool; it should be considered a part of the digital marketer’s basic toolkit. Where their mouse gets stuck. When they pause to take a minute to consider.

GTM 106

GTM UX Campaign Referrals 106

Martech

JULY 15, 2024

Would adhering to them improve UX or help with conversation rates with certain customer segments? For example, a company may make some significant UX changes to a website that yield positive results. What do regulators and insurers expect of the company? Standards When it comes to accessibility, what standards, like WCAG 2.2

Contract 116

Contract UX Technology Technology 116

Search Engine Land

MAY 20, 2024

That’s according to a LinkedIn post by Scott Jenson, a former Google employee of more than 15 years who left his role as a part-time senior UX designer last month. Google is afraid of being left behind and thinks the solution is to put AI in everything – regardless of whether users want or need it. Why we care.

UX 115

UX Drivers/motivators Launch Trust 115

Salesforce

APRIL 3, 2024

Gain valuable feedback from additional UX research Sapienza reaches out to students for their opinions frequently. Plain language is important,” said Sapienza, who continues to update UX copy to be more descriptive and user-friendly. UX research provides Sapienza with visual design optimizations. Tone matters, too.

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Appointment UX User Experience Education 104