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Guardrails and governance: How to protect your brand while using AI

Martech

Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. AI governance isnt a one-time exercise. However, it also introduces new risks.

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US vs. Google, round 2: Government targets digital ad business

Martech

Who will get to testify In August, Google filed a motion to block testimony from government witnesses who aren’t economists or antitrust experts. The post US vs. Google, round 2: Government targets digital ad business appeared first on MarTech. Email: Business email address Sign me up! Processing.

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Salesforce announces initiatives to bring trust and governance to AI agents

Martech

So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. They allow customers to govern data across the entire Salesforce platform, whether from inside or outside of Salesforce applications. Processing.

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The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable

Salesforce

We’ve built our deeply unified platform with security and governance embedded from the ground up, evolving alongside the technological landscape from cloud and mobile to predictive AI and now, generative AI and Agentforce. At Salesforce, trust has been our #1 value for over 25 years.

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How to Overcome the Pain Points of Your CRM

However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. The result? Less organization, more confusion, and fewer deals closed.

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Marketing gains from AI begin with governance

Martech

As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Dig deeper: Guardrails and governance: How to protect your brand while using AI Ensuring accountability in AI systems Algorithmic accountability measures include: Regular audits of AI systems for bias. Privacy-by-design principles.

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China leads the world in generative AI use

Martech

The four elements of genAI implementation The report lists four key elements for genAI success: Comprehensive governance. ” Government mandates, then, are to some extent enforcing deployment, but that falls far short of “productionizing” it, to use Moran’s term. Strategic deployment. Technological integration.