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How to structure digital asset management governance

Martech

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. And while governance is often misunderstood as a set of rules, it is so much more than that.” DAM governance structure. Image: Salt Flats.

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The role of governance: Successful customer journey operations

Martech

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Now, in this second article, we are going to look at governance as an aspect of successfully creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

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Google tells antitrust judge government trying to punish company for Search success

Martech

government of wanting to punish it for being more successful than its competitors. Government wins, Google might no longer be the default search engine on computers, laptops and mobile devices. The post Google tells antitrust judge government trying to punish company for Search success appeared first on MarTech. antitrust law.

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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

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How to Overcome the Pain Points of Your CRM

However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. The result? Less organization, more confusion, and fewer deals closed.

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Rethinking content governance in the era of generative AI

Martech

How to prepare for content governance disruptions driven by genAI What hasn’t been explored are the governance process changes that introducing genAI capabilities will force for the content and marketing ops teams. The post Rethinking content governance in the era of generative AI appeared first on MarTech.

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Microsoft launches third-party government services ad pilot

Search Engine Land

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The post Microsoft launches third-party government services ad pilot appeared first on Search Engine Land. Other markets aren’t available at this time. How it works.