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How to define your DAM governance structure

Martech

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. Do you need to worry about governance right away, too? Governance touches all those things and more. What is DAM governance? Yes, you do. Multi-task!

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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

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Microsoft launches third-party government services ad pilot

Search Engine Land

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The post Microsoft launches third-party government services ad pilot appeared first on Search Engine Land. Other markets aren’t available at this time. How it works.

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Google delays enforcement of Government documents and official services policy

Search Engine Land

Google is making two new updates to its Government documents and official services policy. To recap the changes, the Google Ads Government documents and official services policy will undergo the following updates: The policy will be revised to cover only an exhaustive list of applicable categories. Why we care. The new policy.

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How to Overcome the Pain Points of Your CRM

However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. The result? Less organization, more confusion, and fewer deals closed.

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How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

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Three steps toward a digital governance framework

Concentrix Catalyst

The post Three steps toward a digital governance framework appeared first on PK. In a world where digital innovation moves at a fast pace, companies often think that they do not have time to rebuild or create a new digital framework. They think, […].