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5 go-to-market recommendations for marketing leaders

Martech

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. Each one takes time for you to understand what works,” he said. “Be

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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

Tomasz Tunguz , General Partner at Theory Ventures, shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. Today it’s ROI. Here’s what they found. #1: at the height of 2022 to 6.7.

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4 Shifts to Improve Your Go-To-Market Execution

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. However, the success of your product depends on how well your team can adapt when things don’t go as planned. You’ve nailed down the perfect strategy.

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2 essential steps for a successful ABM go-to-market strategy

Martech

Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. Let’s take a look at two important steps to take when executing a successful ABM go-to-market strategy. Get MarTech! In your inbox.

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16 Go-to-Market Plays for Your Entire Sales Funnel

At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. But personalized prospecting is possible at scale with the right resources in place.

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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

Paul Mander currently leads all of go-to-market for B2B at Optery. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. Some were B2C, many were B2B. Are you kidding? Processing.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Marketing Operations Efficiency: The Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news?

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The 5 Stages of Account-Based Marketing — and How to Win Them All

In this ebook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. ZoomInfo’s MarketingOS changes all that.