Salesforce

JULY 27, 2021

Those two words are enough to send a pang of fear down any marketer’s spine. Email mistake. A bad typo in the subject line. An incorrect hyperlink. A personalized message to the, um, wrong person. Everyone makes mistakes. But some mistakes are more embarrassing than others — like when they happen in a brand email sent to thousands of people.

Market share 98

Market share Prospecting Launch Campaign 98

Salesforce

JULY 19, 2021

When we make a big leap of faith in the customer, sometimes multiple billions of dollars of risk, we believe that they’ll invest back in us by choosing us and helping our market share grow. Talk to us about delivering customer-first service. We listen to them and make changes that they’ll appreciate.

Market share 98

Market share Customers Networking Technology 98

Pointclear

JUNE 23, 2015

They know they need sales and marketing to survive, but lack of experience and knowledge in both areas and a hesitancy to hire others to do it stall their growth. They are losing the market share battle and are happy every time one of their $25K products is sold, and yet they hardly track the losses (bury them is more like it).

Market share 92

Market share B2B Sales Prospecting 92

Pointclear

SEPTEMBER 9, 2014

Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought.

Market share 102

Market share B2B Manufacturing Government 102

Search Engine Land

NOVEMBER 14, 2023

Yandex has been in turmoil since Russia invaded Ukraine in February 2022, though it still has a commanding 65.95% search market share in Russia (only 1.83 market share in its Q3 2023 earnings report. It remains an area international search marketers will want to watch.

Engineering 125

Engineering Sales Market share Sell 125

Search Engine Land

OCTOBER 30, 2023

Since the 2020 arrival of a search choice screen Microsoft Bing has seen no positive gains in market share in Europe. Google’s market share is lower – 88.48%) Microsoft Bing: 3.4% (in the U.S., Microsoft Bing’s market share is higher – 6.35%) So yes, Google has spent $26.3

Market share 129

Market share Engineering 129

Martech

NOVEMBER 20, 2023

Dig deeper: Adobe’s roadmap for B2B, CDP and product analytics Market share. Figma is the best-selling program in the collaborative design and prototyping category, according to 6Sense , with 33,185 customers and a 36.36% market share. Possible response.

Commission 117

Commission UX Market share B2B 117

Search Engine Land

NOVEMBER 29, 2023

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Other brands can copy your style, tone and strategy — but they can’t copy your data.

Market share 104

Market share Engineering Presentation Customers 104

Martech

SEPTEMBER 14, 2023

Second-level thinking and market share Market share has been my #1 reason to sustain or expand marketing budgets during adverse times. Many CEOs regret not prioritizing market share during periods of resiliency and growth. Study “market share capture” strategies and how to finance them.

GTM 134

GTM Market share Growth B2B 134

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 139

B2B Market share Sales Growth 139

Martech

NOVEMBER 29, 2023

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Other brands can copy your style, tone and strategy — but they can’t copy your data.

Market share 70

Market share Presentation Customers 70

Search Engine Land

OCTOBER 2, 2023

With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. Yeah, I mean, look, that’s called exuberance of someone who has like 3% share, that maybe I’ll have 3.5% share,” Nadella said. That didn’t happen. “We A vicious cycle.

Market share 127

Market share Engineering Angle Meeting 127

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

Engineering 144

Engineering Market share Government Negotiate 144

Search Engine Land

NOVEMBER 15, 2023

Bing Chat launched with much hype but failed to steal any market share from Google. For people who may not want that combined experience, CoPilot will have its own standalone ChatGPT-style experience at [link] Why we care. What Microsoft is saying.

User Experience 129

User Experience Launch Market share Engineering 129

Hubspot

SEPTEMBER 9, 2011

And in the past 12 months, the two Bing-powered search engines have gained 4% of the search engine market share in the United States. However, what might be more interesting is, in that same period of time, Google slipped 6% points in search engine marketing share. This is up from 24.56% a year ago.

Market share 54

Market share Engineering Represent Start-ups 54

Search Engine Land

SEPTEMBER 22, 2023

.” “A Google spokesperson said the company had nothing further to share and declined to comment on whether there was a financial agreement between the two companies as part of the partnership,” Business Insider added. Why we care.

Market share 127

Market share Engineering 127

Martech

JULY 3, 2023

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. What to do instead… It was a good attempt.

Go To Market 114

Go To Market GTM Market share Growth 114

Search Engine Land

JANUARY 23, 2022

Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners. Please visit Search Engine Land for the full article.

Market share 131

Market share Engineering 131

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 120

Market share CRM Conversion Campaign 120

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.

Engineering 129

Engineering CTR Market share User Experience 129

Search Engine Land

MARCH 25, 2022

Want to gain market share rapidly and boost profits? Learn the key elements of a winning SEO strategy for large enterprises. Please visit Search Engine Land for the full article.

Market share 113

Market share Engineering 113

Search Engine Land

DECEMBER 15, 2021

Search marketers share the strategies that have won them clients as well as the tactics that flopped. Please visit Search Engine Land for the full article.

Clients 119

Clients Market share Engineering 119

Search Engine Land

MARCH 14, 2023

To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue. But reducing brand ad spend opens the door for competitors to take away your terms. Don’t let your budget go to waste!

Market share 98

Market share Engineering 98

Martech

NOVEMBER 2, 2023

And it should come as no surprise that market shares have fallen across industries. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands.

Start-ups 128

Start-ups Trust Market share Repeat business 128

Search Engine Land

FEBRUARY 17, 2023

In an investor and press briefing held last week, Microsoft announced that each percentage of market share it captures in the search advertising market has the potential to generate an additional $2 billion in advertising revenue. The post Microsoft proposes AI ads in Bing appeared first on Search Engine Land.

Advertising/ Marketing 99

Advertising/ Marketing Market share Engineering Prospecting 99

Search Engine Land

MAY 11, 2023

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations.

Engineering 101

Engineering Market share 101

Martech

OCTOBER 19, 2023

marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

B2C 124

B2C High impact Launch Market share 124

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Market share 124

Market share Up-sell Trust Finance 124

SaaStr

SEPTEMBER 1, 2023

Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share. Shopify is also one of Klaviyo’s largest shareholders and has a deep revenue sharing agreement, so the companies are closely linked.

Market share 101

Market share Customers B2B Retail 101

Search Engine Land

MAY 19, 2023

In 2022, Google and Meta’s advertising market share dropped below 50%. Instacart remains a viable alternative for brands to promote products directly to consumers. And the company has updated its platform to attract more advertisers. The bigger picture. The rise of retail media networks.

Advertising/ Marketing 110

Advertising/ Marketing Retail Up-sell Market share 110

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 143

Commission Campaign Engineering Closing 143

Force Management

JUNE 22, 2022

When you correct this misalignment, it can lead to increased margins and market share. However, misalignment can significantly impact your sales organization's ability to land high-value accounts.

Market share 99

Market share Sales Conversion Growth 99

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. The TikTok effect.

Advertising/ Marketing 99

Advertising/ Marketing Market share Retail Gaming 99

Search Engine Land

SEPTEMBER 11, 2023

Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S.

Engineering 141

Engineering Contract Government Market share 141

SaaStr

JULY 15, 2022

Because you’ve barely penetrated a huge market. Even if that market is slowing down a little bit of buying, in the aggregate, that shouldn’t stop you stealing 0.1% market share from Shopify, Zendesk, Salesforce, etc. or even 1% market share. They are still growing like a weed. ARR last quarter.

Growth 129

Growth Up-sell Market share Customers 129

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results Market share Growth Campaign 157

Search Engine Land

AUGUST 8, 2023

As we remain focused on enhancing our already strong product pipeline, we’re confident in our ability to gain market share and deliver long term shareholder value.” The post Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’ appeared first on Search Engine Land.

Pipeline 98

Pipeline Follow-up Market share Growth 98