Pointclear

SEPTEMBER 9, 2014

Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought.

Market share 102

Market share B2B Manufacturing Government 102

Hubspot

SEPTEMBER 9, 2011

And in the past 12 months, the two Bing-powered search engines have gained 4% of the search engine market share in the United States. However, what might be more interesting is, in that same period of time, Google slipped 6% points in search engine marketing share. This is up from 24.56% a year ago.

Market share 54

Market share Engineering Represent Start-ups 54

Search Engine Land

MAY 19, 2023

In 2022, Google and Meta’s advertising market share dropped below 50%. Instacart remains a viable alternative for brands to promote products directly to consumers. And the company has updated its platform to attract more advertisers. The bigger picture. The rise of retail media networks.

Advertising/ Marketing 107

Advertising/ Marketing Retail Up-sell Market share 107

Search Engine Land

MAY 11, 2023

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations.

Engineering 95

Engineering Market share 95

Search Engine Land

MARCH 25, 2022

Want to gain market share rapidly and boost profits? Learn the key elements of a winning SEO strategy for large enterprises. Please visit Search Engine Land for the full article.

Market share 124

Market share Engineering 124

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 113

Market share CRM Conversion Campaign 113

Search Engine Land

JANUARY 23, 2022

Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners. Please visit Search Engine Land for the full article.

Market share 121

Market share Engineering 121

Search Engine Land

DECEMBER 15, 2021

Search marketers share the strategies that have won them clients as well as the tactics that flopped. Please visit Search Engine Land for the full article.

Clients 122

Clients Market share Engineering 122

Search Engine Land

MARCH 14, 2023

To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue. But reducing brand ad spend opens the door for competitors to take away your terms. Don’t let your budget go to waste!

Market share 77

Market share Engineering 77

Search Engine Land

FEBRUARY 17, 2023

In an investor and press briefing held last week, Microsoft announced that each percentage of market share it captures in the search advertising market has the potential to generate an additional $2 billion in advertising revenue. The post Microsoft proposes AI ads in Bing appeared first on Search Engine Land.

Advertising/ Marketing 82

Advertising/ Marketing Market share Engineering Prospecting 82

Search Engine Land

MAY 22, 2023

Neeva’s search market share was tiny, but it offered an alternative to Google, which is always a good thing. We are incredibly proud of what we have accomplished: building a search engine from scratch with a tiny team of fifty people and releasing the world’s first LLM powered answer engine that produced reliable citations.”

Engineering 82

Engineering Launch Market share Product 82

Heinz Marketing

FEBRUARY 22, 2020

5 Ways to Increase Your Market Share. An in depth look at what it means to increase market share. A persistent question facing CMOs and marketers today. Brands need to know what motivates loyalty from their customers. Here’s a look at the importance of emotional connection in that process, via Oracle.

B2B 106

B2B Market share Campaign Sales 106

Force Management

JUNE 22, 2022

When you correct this misalignment, it can lead to increased margins and market share. However, misalignment can significantly impact your sales organization's ability to land high-value accounts.

Market share 103

Market share Sales Growth Conversion 103

SaaStr

JULY 15, 2022

Because you’ve barely penetrated a huge market. Even if that market is slowing down a little bit of buying, in the aggregate, that shouldn’t stop you stealing 0.1% market share from Shopify, Zendesk, Salesforce, etc. or even 1% market share. They are still growing like a weed. ARR last quarter.

Growth 129

Growth Up-sell Market share Customers 129

SaaStr

SEPTEMBER 16, 2022

But even the best competitors don’t try to win in every segment of the market. And even the best competitor doesn’t have 100% market share. You can and will grow your TAM (market size) later. It’s OK to start in a small segment of a large market. Not having a 10x feature kills you. Giving up kills you.

Market share 112

Market share Start-ups 112

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. The TikTok effect.

Advertising/ Marketing 86

Advertising/ Marketing Market share Retail Gaming 86

Search Engine Land

APRIL 17, 2023

So while it’s great that Microsoft is talking about sharing ad revenue, Bing still needs to grow its market share significantly. Even when Microsoft attracted more users to Edge, it lost potential Bing users to Google Search. Seeking ‘relevant engagement.’ ” Read the full WSJ interview.

User Experience 86

User Experience Market share Engineering Start-ups 86

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results Market share Growth Campaign 157

Martech

NOVEMBER 16, 2022

Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn. Customer sentiment metrics including comparisons with competitors. Ratings and customer feedback. The data can be sliced by time period, region and industry.

Launch 118

Launch GTM B2B Up-sell 118

Martech

JULY 25, 2022

These gained 1% of market share in terms of sales dollars from June 10 to early July 10, according to IRI. Their share of this spending is now at 21.6%, well ahead of 2019 levels. Pricing tactics designed to keep those earnings high may carry a significant cost in lost market share. Its giant 23 oz.

Customers 99

Customers Price Market share Launch 99

Search Engine Land

OCTOBER 4, 2022

To prevent you from a) wasting budget or b) losing market share. The tool automatically deactivates and reactivates bidding to ensure full optimization of brand clicks and market share. What’s the purpose of this automation? What’s the desired outcome? How does the automation tool work? We heard that sigh of relief).

Market share 89

Market share Engineering Growth Campaign 89

Hubspot

MARCH 10, 2021

As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, let's review everything you need to know about share of voice. You can calculate share of voice for organic traffic and social media, in addition to paid advertising.

Market share 88

Market share Campaign Represent Conversion 88

Search Engine Land

FEBRUARY 7, 2023

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share.

B2B 78

B2B Market share Engineering Clients 78

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 123

Objectives and Key Results Engineering Market share Launch 123

SaaStr

JANUARY 2, 2020

Second, you’ll likely 5x your market share over the next 5 years. At $10m ARR, very few of us have even 1% market share of our truly addressable market. Over the next 5 years at least, and probably much faster, you’ll 5x that market share. At least to 5%!

Market share 103

Market share Up-sell Sell Price 103

Search Engine Land

FEBRUARY 10, 2023

If Microsoft can pull away some market share from Google with this new Bing, then that might change how marketers and SEOs spend their days. Nicole Farley also showed us her test drive of the new AI Bing. Why we care.

Engineering 85

Engineering Market share 85

Search Engine Land

FEBRUARY 10, 2023

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

Non-Profits 82

Non-Profits Market share Real Estate Retail 82

Search Engine Land

APRIL 16, 2023

That may have been a privacy play but here we are in a world where now Google seems like it can potentially lose market share to Microsoft Bing and other players. Personalization in search was very limited and pulled back in a big way, outside of immediate previous query and some localization based on the user’s location.

Engineering 145

Engineering Conversion User Experience Technology 145

Sales Pop!

FEBRUARY 16, 2022

The most important goal for a business is to increase its market share and profitability ratios. Software-generated strategies also target potential customers at specific times, enabling you to increase your market share and generate higher revenue. Undoubtedly, that can only come from sustaining customers.

Customer Relationship Management 98

Customer Relationship Management Relationship Management CRM Customers 98

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Firefox: 3.5%

Campaign 87

Campaign Trust Market share Follow-up 87

Hubspot

JUNE 3, 2022

As of Q4 2021, Apple controlled roughly 56% of the US smartphone shipment market share. Since Apple is so dominant — relative to its competition in the space — it has the flexibility to raise or lower prices and dictate how the market responds. You have a good eye for market changes. Dominant Firm. Increased Bottom Line.

Price 56

Price Market share Up-sell Follow-up 56

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Sales Product Customers 98

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Gaming 119

Gaming Growth Market share Service 119

Martech

SEPTEMBER 19, 2022

Also, it’ll be interesting to see how the platform differentiates from Amazon, what its market share is and how many advertisers use one or both platforms. It’s Walmart and the ability for any seller to set up an ad account and take advantage of the company’s huge consumer base is a great tool, especially for the holiday season.

Service 92

Service Campaign Launch Market share 92

Search Engine Land

FEBRUARY 9, 2023

Bing, while it has a much smaller market share compared to Google, is still a player in search. And yes, it does look like there was some type of algorithm update that heavily impacted some sites,” Glenn Gabe wrote. Why we care.

Engineering 82

Engineering Market share Presentation 82

Martech

SEPTEMBER 13, 2021

The metric was bolstered by research from Peter Field and Les Binet that showed a link between share of voice and share of market. They found that if a brand increased their share of voice beyond that equilibrium (creating an “excess share of voice”), it could result in market share growth.

Market share 106

Market share Growth 106

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. So one large category of software spend is on Point of Sale systems. The one most of us know best in Toast, because we all use Toast so often when we go out to dinner. And perhaps the one we know second-best is Square.

Up-sell 109

Up-sell Growth Sell Customers 109