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Everything I Know About Real Estate Entrepreneurship: How To Get Started and Tips For Success

Hubspot

Take everything that you think you know about real estate entrepreneurs and throw it out the window. Au contraire to the public knowledge youve likely acquired about real estate entrepreneurs and what they do , they arent just people who flip houses or invest in rental properties for a quick buck.

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4 initiatives to combat AI-driven SEO traffic losses

Search Engine Land

Adding trust signals in the SERP Since we’re talking about less real estate (and/or less prominent real estate) in the SERP, one way to maximize that is to make sure you’re leaning on social proof and trust signals to encourage the user to click on your link, not your competitors.

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A Day in the Life of An AI Enterprise

Salesforce

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. The other is its push into commercial real estate maintenance. Sandstone’s revenue grew just 3% last year, and its 8% operating margin sits well below the industry benchmark.

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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

AI Overviews real estate shrinks. For education queries, AI Overviews dropped from 26% to 13%. For entertainment queries, AI Overviews fell from 14% to nearly 0%. For ecommerce queries, AI Overviews decreased from 26% to 9%. AI Overviews take up less pixel space on top of Google’s search results than ever.

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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

A great example of this strategy is Eden Emerald Buyers Agent, an Australian real estate consultancy agency. Think about the problems your ideal customer is trying to solve and frame your unique selling points (USPs) as the solution. On their homepage, they feature a section titled What Makes Us Unique?

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Why and How Sales Enablement Should Start on Your Website

Sales Pop!

A strong example of this is RE Cost Seg , a company that offers cost segregation services to real estate owners looking to reduce their tax burden. Keep the visuals aligned with your brand so that it feels like part of the experience rather than a bolt-on.

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Creating Lead Funnels that Draw in Ready Buyers

ClickFunnels

If your product helps real estate agents get more listings, don’t offer a “Free Business Tips PDF.” ” This speaks to their specific need, shows your expertise, and naturally filters out people who aren’t serious about real estate.