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Dear SaaStr: I’m Joining a B2B Startup at $3m ARR as VP of Sales. What Should I Do First?

SaaStr

Dear SaaStr: I’m Joining a B2B Startup at $3m ARR as VP of Sales. What Should I Do First? Stepping into the VP Sales role at a company with $3M ARR is a pivotal moment. At this stage, the company has likely found some product-market fit, but scaling efficiently and predictably is the next big challenge. Here’s how I’d approach it: 1. Assess the Current State.

B2B
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The Personal Sales Strategy: How to Stand Out in a Competitive Market

Iannarino

In today’s crowded and hyper-competitive sales environment, standing out can seem like a daunting challenge. Every seller is vying for attention, each promising a better solution, a more efficient process, or a more lucrative deal. But the truth is, it’s not enough to be just another salesperson offering a product or service. To succeed, you need a personal sales strategy that allows you to rise above the competition and build meaningful connections with your prospects.

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“We Need This Order By The End Of The Quarter….”

Partners in Excellence

We are driven by our need to book orders and meet our goals. To do this, we often try to “entice” the customer into a deal. “If we get the order by the end of the quarter, we will give you a 10% discount… ” In reality, the only time this ever works is when the customer has already decided to make a decision by the end of the quarter.

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How to design sell sheets that help close more deals

Highspot

Key takeaways Sell sheets help go-to-market teams deliver relevant, consistent messaging to potential customers, making it easier to tell a unified product story in deal discussions and accelerate leads’ decision-making. Creating personalized, on-brand sell sheets using automation and AI insights saves time, strengthens buyer engagement, and ensures your content speaks to each prospect’s specific needs.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Having Deeper Client Conversations

Engage Selling

What’s the secret to standing out in a crowded market? It’s not your product. It’s showing your customers that you care about *their* goals and challenges beyond the sale. Don’t … The post Having Deeper Client Conversations first appeared on Colleen Francis - The Sales Leader.

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What A New VP of Sales Needs To Be Doing Their First 2 Weeks

SaaStr

Dear SaaStr: What Should The First 2 Weeks Look Like For a New VP of Sales? The first two weeks for a successful VP of Sales in a B2B company should be laser-focused on understanding the business, the team, and the customers. Here’s what they should prioritize.  If they don’t — it’s a flag. 1. Learn the Product Inside Out. Ideally, Before You Even Start.

GTM

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Convert Appointment Bookings into Sales with Calendar Funnels

ClickFunnels

The post Convert Appointment Bookings into Sales with Calendar Funnels appeared first on ClickFunnels. Someone books a call with you. Great! But then they show up unprepared, ask basic questions, or say they need to think about it. Sound familiar? The problem isn’t that you’re a bad salesperson. It’s that you haven’t prepared your potential customer for the conversation.

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Is your revenue enablement platform truly driving revenue?

Highspot

Revenue enablement platforms often look great in demos. Clean UI. Flashy features. AI that looks powerful, even if it doesn’t do much. But after a few months, reality sets in. Sellers revert to their old habits. Content languishes in folders or email threads. Team leaders skip coaching. And leadership starts asking the hard question: Is this platform truly helping us drive revenue?

GTM
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5 Leadership Lessons from 20 Years on the Sales Frontline

Salesforce

Targets, forecasts, and pressure; enterprise sales is often seen as a numbers game. But for Daisy Gita Santosa, it’s always been about something deeper. As Regional Vice President of Digital Sales at Salesforce, Daisy works across Singapore, Indonesia, Thailand, and Pakistan. Her days are packed — back-to-back meetings, regional travel, and big goals to hit — but for her, the real impact comes from the people she supports and the culture she shapes.

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Half of Sales & Marketing Hires Will Leave Within 2½ Years. The Data Behind It.

SaaStr

Pave data from 396K+ employees reveals the uncomfortable truth about go-to-market turnover — and why it’s actually not as bad as you think. We analyzed turnover data across 396,000+ employees from , and the numbers are… as expected. But also sobering. The median tenure for Sales and Marketing hires? Just 2.5 years. That means half of your go-to-market team will be gone before they hit their third anniversary.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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5 Non-Negotiables for New Sales Leaders

Sales Gravy

The transition from closer to coach is where most new sales leaders struggle. You've put in the work, made the calls, and closed the deals. Your numbers speak for themselves. You were the rainmaker. The top dog. The one everyone pointed to as the example of what a salesperson should be. Finally, you’ve earned the promotion you've been chasing: Sales Manager.

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Closing the gap between creative and marketing performance

Martech

Creative teams craft the story, and analytics teams chase the signal. Too often, they run in parallel — aligned in intent but disconnected in execution. What’s been missing is a shared language between emotion and evidence, brand expression and business outcome. Thanks to advances in AI, that language is finally emerging — making it possible to analyze and optimize creative in real time, at scale.

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Sales Growth Strategy: How to Accelerate Your B2B Sales Pipeline

Iannarino

In today's competitive B2B landscape, companies are continuously looking for ways to drive growth, accelerate their sales pipeline, and close deals faster. A well-executed growth sales strategy is the key to unlocking success. But how do you ensure that your B2B sales pipeline isn't just moving it’s racing?

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Collaborative Selling: The Account Executive and Solution Engineer Partnership

Salesforce

Discover the powerful partnership that drives Salesforce sales. Are you a seasoned sales professional looking for your next big move, or perhaps just starting your career in sales, dreaming of a role at the world’s most trusted #1 AI CRM? If you’ve ever hesitated to explore opportunities at Salesforce because you’re unsure about the technical depth required, we’re here to tell you that’s precisely where our incredible Solution Engineers come in.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Dear SaaStr: What Makes for a Great AE?

SaaStr

Dear SaaStr: What Makes for a Great AE? A good AE (Account Executive) is someone who can consistently close deals, hit quota, and build strong relationships with customers. The 9 Qualities of a Great Sales Rep But at the core, a great AE has a few standout traits: 1. Product Mastery: They know your product inside and out. They can demo it, answer tough questions, and position it as the solution to the customer’s problem.

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30 Minutes or Less: How Flawed Sales Incentive Programs Cost Domino’s $78 Million

Sales Gravy

In 1960, two brothers scraped together $900 and bought a failing pizzeria in Michigan, launching what would become a cautionary tale about sales incentive programs gone wrong. Within months, one brother traded his half of the business for a beat-up Volkswagen, leaving Tom Monaghan alone with his ambitions. By 1965, with three stores under his belt, Tom faced a naming crisis.

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If you want better outcomes, stop relying on last-touch attribution

Martech

You’ve likely been here: after launching a thoughtful, multichannel campaign — podcasts, CTV, social video, gaming, DOOH — your analytics dashboard credits a single retargeting ad for the conversion. All the other moments — the podcast that sparked interest, the video that built trust, the game that created connection — vanish from the story. It’s not just frustrating.

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Pre-Qualify Coaching Leads Through Funnels Instead of Calls

ClickFunnels

The post Pre-Qualify Coaching Leads Through Funnels Instead of Calls appeared first on ClickFunnels. You started coaching to help people change their lives. But if you’re like most coaches, your calendar is full of discovery calls with people who aren’t ready to buy, can’t afford your services, or just want free advice. These unqualified calls waste your time and energy.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Selling AI Tech? Here are 3 Sales Shifts You Need to Make

Cerebral Selling

If you sell AI-powered technology, a recent report by McKinsey shared a sobering statistic that should stop you in your tracks: 8 in 10 companies are using generative AI. Yet over 80% say it’s had no meaningful impact on their business. They refer to this as the “gen AI paradox”. But why is this happening? Because most companies are stuck in what I call “pilot purgatory.

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Dear SaaStr: How Do I Do an NPS Survey Right?

SaaStr

Dear SaaStr: How Do I Do an NPS Survey Right? The biggest issue with NPS Surveys isn’t that they don’t work.  They do. The biggest issue is we don’t take the right actions afterwards.  And we do them at the wrong times. To properly gather and use NPS (Net Promoter Score), you need to focus on three things: **execution, automation, and actionability.** Here’s how to do it right: 1.

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Do Agents Save You Time? Here’s How to Measure the Impact on Productivity

Salesforce

Agentforce is transforming how work gets done, from triaging cases to querying records and engaging customers. Even as adoption accelerates, the question remains: How much time do agents actually save us? If a task takes a human five minutes and now an agent can do it in seconds, does that mean we’ve saved five minutes? The answer isn’t so straightforward, because that logic assumes that the task was clearly defined, frictionless, and self-contained.

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Inside the world of AI BDRs — can AI replace human business development representatives?

Hubspot

If you’re like me, you’ve asked this question: What is the difference between a salesperson and a business development representative (BDR)? Well, here’s what I found. A salesperson usually deals with warm leads. That is, people who already know what they want and just need some guidance to make a decision. But a BDR? That’s outbound territory. They’re the ones doing the digging, researching prospects, identifying opportunities, and building a pipeline of potential clients from scratch.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Latest Podcasts: Become a Next-Level Leader

Force Management

This past month on the Revenue Builders Podcast, our hosts explored what it takes to lead with impact in today’s fast-paced sales environment. From mastering emotional intelligence to building data-driven playbooks, these featured guests shared actionable insights for leaders at every stage of their careers. Whether you're a first-time manager or a seasoned CRO, these episodes offer strategies to elevate your mindset, strengthen your team, and drive consistent growth.

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Should You Kickstart Your Business with a Funnel or a Website?

ClickFunnels

The post Should You Kickstart Your Business with a Funnel or a Website? appeared first on ClickFunnels. You have a business idea, and you’re ready to go live. But there’s one big question: should you start with a website or launch with a funnel? At first glance, the two might seem similar. Both live online. Both help people find you. But how they function and help you make money are vastly different.

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How to Build a Good Basic Sales Plan for Your First SDRs

SaaStr

Dear SaaStr: What’s a Good Comp Plan for Our First SDRs? A good SDR compensation structure should be simple, motivating, and aligned with your business goals. Here’s how I’d structure it: 1. Base Salary + Variable Compensation: 60/40 Or So SDRs typically have a base salary that makes up 60-80% of their On-Target Earnings (OTE), with the remaining 20-40% tied to performance bonuses.

SQL
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Is it time for retail media networks to think beyond the ads?

Martech

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. The report, “ New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape ,” from Ascendant Network and Inmar Intelligence, says content-driven, omnichannel experiences are now required for building trust with shoppers and driving sales.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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How to Sell Professional Services Without Giving Away Free Advice + What to Look for When Hiring Salespeople (Ask Jeb)

Sales Gravy

Here's a question that'll drive you absolutely crazy: How do you sell professional services without giving away everything for free? That's the burning question from Laura and Adam, attorneys who are struggling with the classic professional services dilemma. Their intake team and attorneys want to showcase their expertise by giving away everything for free during sales conversations.

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The New AI Agent Training Ground: Simulating Enterprise Environments

Salesforce

How “Move 37” points toward the future of synthetic business environments March 9, 2016. Seoul, South Korea. In the second game of the historic Go match between AlphaGo and grandmaster Lee Sedol, the AI system made what commentators would later call “Move 37″—a play so unexpected, so seemingly illogical, that even the world’s greatest Go players initially dismissed it as a mistake.

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GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. Formerly in banking and product roles, Gaurav brings a rare systems-oriented mindset to growth.

GTM
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Dear SaaStr: When a Customer Says “That’s Too Expensive”, What Do You Do Next?

SaaStr

Dear SaaStr: When a Customer Says “That’s Too Expensive”, What Do You Do Next? When a customer says, “That’s too expensive,” it’s not necessarily a deal-breaker—it’s often just an opening to a deeper conversation. Or more often a deflection, when the real issue is they just don’t see enough value yet. It’s rarely the #1 issue in SaaS unless your product truly is very expensive.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.