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2022 Predictions: E-commerce everywhere

Martech

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. The future of e-commerce will be driven by personalization.

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Prime Day contributed to significant e-commerce growth this year

Martech

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. The biggest discounts offered by e-commerce sellers during Prime Day were toys (15% discount) and apparel (12%).

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Google launches new report that flags checkout issues on e-commerce sites

Search Engine Land

The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process. The post Google launches new report that flags checkout issues on e-commerce sites appeared first on Search Engine Land.

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Good morning: Breaking holiday e-commerce records was no surprise

Martech

Good morning, Marketers, and no surprises on holiday e-commerce. Did anyone not predict that e-commerce would break records in the 2021 holiday season? What will e-commerce look like once goods are moving freely, people have more confidence in the economy and are more easily able to deliver gifts in person?

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How Generative AI is Transforming E-Commerce

G2

Learn why generative AI is the future of e-commerce and the advantages adopting it can offer your commerce-driving team. Generative AI is here to stay.

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The Rise of Personalization in E-commerce: 2024 Consumer Insights by Wunderkind

Martech

Personalization can be transformative The insights from Wunderkind’s 2024 Consumer Insights Report underscore the transformative power of personalization in digital commerce. The post The Rise of Personalization in E-commerce: 2024 Consumer Insights appeared first on MarTech.

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What you need to know to grow your e-commerce business

Martech

E-commerce activity has grown substantially over the past two years. Globally, e-commerce sales saw a 27.6% With these growth numbers, Insider Intelligence expects that the worldwide e-commerce market will reach $5 trillion in 2022, and $6 trillion will be hit only two years later in 2024.