Martech

AUGUST 5, 2024

Companies have been paying for characters to use their products since radio was the entertainment source. I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Sometimes it is subtle, while other times, it is obvious or clunky.

Product 127

Product Entertainment Price Strategize 127

Salesforce

AUGUST 29, 2024

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Your target audience scrolls through social media just like the rest of us, looking to be entertained. Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal.

B2B 109

B2B Legal Entertainment Follow-up 109

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

NOVEMBER 4, 2024

They want to be engaged and entertained. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They’d rather buy the way they buy from Amazon. They want video.

B2C 134

B2C B2B Drivers/motivators Entertainment 134

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

JULY 1, 2025

They also guide leads down the sales funnel in an easygoing, organic and entertaining way. Let the games begin Thanks to the miracle of marketing science, you can turn any email into a ride at the fair. These innovations help you better understand your customers and refine your offering.

A/B testing 117

A/B testing Gaming Entertainment Legal 117

Search Engine Land

AUGUST 13, 2024

AI Overviews no longer appear for the travel and entertainment queries BrightEdge is tracking using its Generative Parser. Google is continuing to test and refine formats, citations and the amount of real estate AI Overviews occupy in the search results. AI Overviews also no occupy 12.5% less vertical space in Google’s search results.

Real Estate 106

Real Estate Healthcare Electricity Entertainment 106

Martech

DECEMBER 4, 2024

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. 6 things to look for.

B2B 120

B2B B2C Entertainment Niche 120

Sales Gravy

JULY 8, 2025

You're competing with Netflix, YouTube, TikTok, and every other form of entertainment for your prospects' eyeballs. You're competing with Netflix, YouTube, TikTok, and every other form of entertainment for your prospects' eyeballs. Think about it this way: You're not just competing with other sales professionals for attention.

Referrals 54

Referrals Real Estate Relationship building Appointment 54

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited.

Sports 70

Sports Entertainment Retail Follow-up 70

Search Engine Land

AUGUST 21, 2024

Another buyer said a large entertainment brand eventually convinced Google to let them upload their own first-party data on teens to target on YouTube, despite the platform’s policies. One ad buyer said a Google rep suggested targeting 16+ year olds with “disposable income,” again by using the unknown category.

Entertainment 82

Entertainment Legal Represent Presentation 82

Martech

SEPTEMBER 19, 2024

In this always-on omnichannel environment, It’s easier for consumers to jump in and out of the purchase funnel, so it’s important for brands to always be entertaining and helpful when they have a customer’s attention, O’Reilly explained. It remains important that we root ourselves in how people feel when they experience our brands.”

Retail 117

Retail Networking Entertainment Campaign 117

Search Engine Land

AUGUST 8, 2024

With views and engagement climbing, consumers rely on video for information, not just entertainment. Users are consuming more video than ever, with 92% watching videos each week, according to Statista. Among the highest-consumed video categories are: Tutorials or how-tos. Educational content. Product reviews.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

JUNE 11, 2025

Entertainment (5%). There is also a wide variance in age-related behaviors, such as shopping on Valentine’s Day, which is nearly double for younger shoppers (ages 18-34), and these shoppers’ tendency to buy more around major entertainment events. Sales or discounts (23%). Celebrations (20%). Gathering together (17%).

Entertainment 105

Entertainment Retail Drivers/motivators Campaign 105

Search Engine Land

SEPTEMBER 19, 2024

For solution-aware audiences, use educational and entertaining content to pique curiosity and demonstrate the unique value proposition. Demand Gen campaigns : Target broader audience segments and lookalikes to engage users who haven’t visited your website before. Use soft calls to action, like “Learn More,” to encourage exploration.

Campaign 78

Campaign Education Lead generation Trust 78

Search Engine Land

AUGUST 12, 2024

Their marketing strategy includes an entertainment factor. For brands like Dollar Shave Club, advertising creates consumers who return and interact with them because of a greater value than the product itself. Dollar Shave Club might have faced what some would consider wasted ad spend with this strategy.

Objectives and Key Results 85

Objectives and Key Results Campaign Growth Entertainment 85

Salesforce

JUNE 17, 2025

To overcome these challenges, Pacers Sports & Entertainment unified their fan data from 30+ sources to create a clear, actionable view of every individual—like a fan from out of state who’s bought premium merch to support the Indiana Fever, but has never attended a game.

Campaign 52

Campaign Promote Entertainment Sports 52

Martech

JULY 16, 2024

It could also be described as an entertaining, gamified route to collecting zero-party data. Embed codes are available to drop them into web content too. It’s a path to creating brand advocates and ultimately to driving more revenue. What kind of cat are you?

Customers 108

Customers Sports Hospitality CRM 108

Understanding the Sales Force

MARCH 16, 2025

The truth is that even the most media-rich, entertaining, engaging, memorable sales training can’t come close to holding people’s attention when compared to a series like “24.”

Growth 93

Growth Sales Entertainment Quota 93

Martech

JANUARY 3, 2025

While many predict a return to a cable-like bundling model, younger generations are driving more flexible, app-based consumption habits, said Julie Clark, SVP, media and entertainment for TransUnion. Emerging opportunities with FAST channels like Tubi will play a crucial role in reaching consumers in more dynamic ways.

Sports 117

Sports Appointment Entertainment Gaming 117

Salesforce

JUNE 19, 2025

By processing campaign details and identifying relevant products, it reduces the time it takes to create proposals from days or weeks to just minutes, boosting productivity and enhancing sales velocity.

Entertainment 52

Entertainment Pitch Campaign CRM 52

Martech

APRIL 2, 2025

Entertain and delight Email Mavlers’ Skull-o-ween and Thanksgiving games: Playful games that increase time in email and encourage repeat plays and sharing. Personalize the email experience Dior’s gift selector: Suggests gifts tailored to the user’s answers, reinforcing the sense of exclusivity and care.

Gaming 93

Gaming Objectives and Key Results Strategize Education 93

Martech

OCTOBER 18, 2024

I asked for feedback on the FABs my custom “marketing strategist” GPT and I had created for a campaign marketing a mail-order barbeque sampler that serves eight for holiday entertaining. Sarah liked most of them — but she had four suggestions for improvement. Some of her feedback was not helpful.

Entertainment 134

Entertainment A/B testing Campaign Start-ups 134

The Advantexe Advisor

NOVEMBER 26, 2024

Thanksgiving is a significant driver of the economy, carrying a major impact across food, entertainment, travel, and retail. But Thanksgiving’s influence goes well beyond the dinner table and gathering with friends and family. According to data from Statista, the period from Thanksgiving to Christmas is a significant time for U.S.

Retail 111

Retail Drivers/motivators Entertainment Sales 111

Salesforce

FEBRUARY 14, 2025

See how businesses are using hyper-personalization the right way: Retail : A clothing brand recommends a winter coat to a customer based on their purchase history, recent browsing habits, and an upcoming cold front hitting their city Entertainment : A media company uses machine learning and customer segmentation to serve relevant ads and content that (..)

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

FEBRUARY 3, 2025

Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. Effectiveness of Super Bowl ads Conventional wisdom suggests Super Bowl ads are highly effective for increasing brand awareness and driving sales.

Entertainment 114

Entertainment Price Gaming Campaign 114

Salesforce

JUNE 19, 2025

Ferriss is admired for asking thoughtful yet approachable questions, allowing his guests to dive deep into their achievements in fields like marketing , entertainment, and motivational speaking. Since 2014, he has hosted a top-rated business podcast where prominent guests share their journeys.

Entertainment 52

Entertainment CRM Launch Customer Relationship Management 52

Martech

MAY 8, 2025

This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events. Duda launched an AI-powered Content Collection solution.

Launch 82

Launch A/B testing Campaign Angle 82

Martech

JULY 14, 2025

It exists to keep them informed, entertained or inspired — not to close a deal. A real newsletter delivers consistent value and builds trust. What is a newsletter, if it’s not just a promotional vehicle? A newsletter is an email people choose to receive. And that distinction matters.

B2B 86

B2B Real Estate Angle Click Through Rate 86

Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Negotiate 127

Negotiate Advertising/ Marketing Cross-sell Technology 127

Salesforce

JULY 11, 2025

Enterprise-Wide Identity Resolution: A financial institution links a customer’s profiles across credit, investment, and forex products, ensuring a cohesive experience across its offerings.

Objectives and Key Results 52

Objectives and Key Results Customers Retail Entertainment 52

Salesforce

FEBRUARY 20, 2025

Chang: I ready plenty but I highly recommend Culture.com by Bob Stringer , which is super entertaining since there are so many anecdotes from Boston-area founders and operators. Do you have any favorite books to recommend for budding entrepreneurs and business leaders?

Pitch 52

Pitch Strategic partnership Strategize Strategic planning 52

SaaStr

JULY 16, 2025

Security buyers want fun, not fear : While the cybersecurity industry typically uses scare tactics and dark branding, Wiz’s success came from making security content entertaining and approachable while maintaining technical depth.

Product 97

Product Territory Growth Entertainment 97

Hubspot

JULY 17, 2025

I will pick “Entertainer” because I picked a “Witty” tone when testing the HubSpot cold email generator. For more experienced marketers, this will save you time. Now, it’s time to fill out the prompt template, then the “Tone of voice” and “Target audience” options. It seems fair to choose a similar tone for each tool when possible.

Start-ups 41

Start-ups Follow-up Campaign Price 41

Martech

JUNE 27, 2025

Translation: you’re entertaining people with disposable income but not moving them. The data shows that once viewers are over 46, ads tend to feel less unique and less emotionally engaging, yet they’re more likely to remember which brand the ad was for.

Entertainment 78

Entertainment Campaign Conversion Closing 78

Sales Hacker

MARCH 25, 2025

To entertain anyone who will help them solve these problems. Well defined and not making them too kind of broad and too, so you start there and you get a use case and you kind of build on it from there, but there’s huge reception from these large organizations.

GTM 67

GTM X-functional Start-ups Relationship building 67

Sales Pop!

DECEMBER 17, 2024

Progressive improvements in user-friendly digital platforms have shifted media consumption habits; people simultaneously create and receive real-time news, diverse personalized entertainment, and interactive content on a cheaper and larger scale digitally, which traditional media could not offer.

Negotiate 130

Negotiate Entertainment B2C Niche 130