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Here’s How Automation Drives Growth for Media and Entertainment Companies


Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. Our out-of-the-box automation templates are made for the media and entertainment industry, and can help your teams become more efficient.

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How Sony Interactive Entertainment built a winning marketing data strategy


Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”


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KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment

David Meerman Scott

Korean culture is hot around the world. K-pop stars like BTS, Blackpink, and Stray Kids are at the top of the charts and sell out arena shows around the world. Squid Game reached number one on Netflix in 94 countries , including the United States and the United Kingdom.

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Conversion Feud – Live Entertainment Show at ConversionXL Live 2015


The post Conversion Feud – Live Entertainment Show at ConversionXL Live 2015 appeared first on ConversionXL. We had two teams of speakers, trying to guess what the actual conference audience (who were surveyed before) answered to questions asked from the contestants. Here’s a recording of it: See you at ConversionXL Live 2016!

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Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief

Search Engine Land

And holiday sales will break a new record as Cyber Week growth slows down. Please visit Search Engine Land for the full article.

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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For entertainment queries, AI Overviews fell from 14% to nearly 0%. However, there was also a slight increase in AI Overviews in mid-June before the big drop. For education queries, AI Overviews dropped from 26% to 13%.

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Why You Should Publish Content for Entertainment Value Alone


But I''m going to go out on a limb here and say that everyone loves to be entertained. So if everyone loves being entertained, then a piece of content that entertains would be valuable, right? There''s a reason entertainment value is an actual thing. Content That Purely Entertains Has Its Place, Too.