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Here’s How Automation Drives Growth for Media and Entertainment Companies

Salesforce

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. Our out-of-the-box automation templates are made for the media and entertainment industry, and can help your teams become more efficient.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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Conversion Feud – Live Entertainment Show at ConversionXL Live 2015

ConversionXL

The post Conversion Feud – Live Entertainment Show at ConversionXL Live 2015 appeared first on ConversionXL. We had two teams of speakers, trying to guess what the actual conference audience (who were surveyed before) answered to questions asked from the contestants. Here’s a recording of it: See you at ConversionXL Live 2016!

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Why You Should Publish Content for Entertainment Value Alone

Hubspot

But I''m going to go out on a limb here and say that everyone loves to be entertained. So if everyone loves being entertained, then a piece of content that entertains would be valuable, right? There''s a reason entertainment value is an actual thing. Content That Purely Entertains Has Its Place, Too.

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Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

Arts & Entertainment was down 36.2% ” Industries with the highest click-through rates: Arts and Entertainment: 11.78% Sports and Recreation: 10.53% Travel: 10.03%. The industries with the lowest CPC: Arts and Entertainment : $1.55 Some of the decreases were significant, WordStream reported (e.g., Real Estate : $1.55

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Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief

Search Engine Land

And holiday sales will break a new record as Cyber Week growth slows down. Please visit Search Engine Land for the full article.

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The big concern for publishers is when AI becomes the journalist

Search Engine Land

Entertainment matters. Maybe we need to add an entertainment factor. Maybe we need to add personality and humor, and entertainment into our content, above and beyond what a machine can do at this point in time. Should Google add “entertainment” to the list? Entertainment? Experience. Authoritativeness.