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Here’s How Automation Drives Growth for Media and Entertainment Companies

Salesforce

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” How Sony Interactive Entertainment built a winning marketing data strategy.

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The Humor Gamut: How to Be Entertaining With Your Brand Voice

Learn Hub | G2

Not every brand has the chops to be cheeky. Guest Post Marketing

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Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief

Search Engine Land

And holiday sales will break a new record as Cyber Week growth slows down. Please visit Search Engine Land for the full article

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Conversion Feud – Live Entertainment Show at ConversionXL Live 2015

ConversionXL

The post Conversion Feud – Live Entertainment Show at ConversionXL Live 2015 appeared first on ConversionXL. At ConversionXL Live fun is a serious business. This year we tried something never done before – we played a Family Feud style game show we called Conversion Feud. We had two teams of speakers, trying to guess what the actual conference audience (who were surveyed before) answered to questions asked from the contestants.

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Why You Should Publish Content for Entertainment Value Alone

Hubspot

But I''m going to go out on a limb here and say that everyone loves to be entertained. So if everyone loves being entertained, then a piece of content that entertains would be valuable, right? There''s a reason entertainment value is an actual thing. Content That Purely Entertains Has Its Place, Too. Benefits of Content That Entertains. There are quite a few benefits to publishing some content that is purely meant to entertain.

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Good morning: Pricing is also messaging

Martech

Of course, live entertainment and air travel are two industries closely watching the latest news on the Omicron variant. Customer & Digital Experience Ecommerce covid-19 entertainment industry events price comparison retail

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

If you''re regularly on our blog, you know that we love SlideShare presentations. What better way to display valuable pieces of information than through a visual format like a SlideShare? Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. Well, we can''t get enough. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out.

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How to Entertain Business Etiquette When Dining for Profit

Sales Gravy

If you pay attention to the details and make every effort to see that your clients have a pleasant experience, they will assume that you will handle their business the same way. Before long you could have them eating out of your hand

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Cyberbullying: What It Is and How to Prevent It

Learn Hub | G2

Our computers and smartphones are typically a place of joy and entertainment. Technology

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21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling

Hubspot

If you're looking for entertaining, relevant stories, it's a great place to spend some time. Each episode lasts anywhere from 90 minutes to 2+ hours, so if you download a few before you leave, you'll get through your flights with some top-notch entertainment. Whether you're driving across town, stuck on a layover, or settling down for an overnight train ride, you're going to have some time to kill the next time you travel.

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Professional Speakers vs Corporate Speakers: Which Is Right For Your Event?

David Meerman Scott

No matter what your plans looks like, planning an event requires bringing engaging speakers who can entertain and inform your audience.

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Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp

Search Engine Land

A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance.

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How to Retain Your Top Sales Talent in the Great Resignation

Force Management

Mike McSally, an accomplished talent leader with 30+ years in the business, shares his insight on the Great Resignation, highlighting that nearly, “8 out of 10 people that are gainfully employed today are willing to entertain a new opportunity.”. Your most important asset is your people.

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Blue Ocean vs. Red Ocean & the Impact on Your Ability to Win Deals

Iannarino

One of the more popular examples is Cirque du Soleil, which offers a one-of-a-kind entertainment experience. In sales, differentiation is critically important to success.

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The Whack-A-Mole Approach to Sales Management

Anthony Cole Training

When I was younger, my source of entertainment was hanging out at sports bars with pool tables, shuffleboards and basketball games. About 25 years ago, that entertainment became watching my kids enjoy the arcade games Dave and Busters offered. It’s been a few years since I’ve been in a Dave and Busters establishment. There was a time when I would go at least once a year.

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Why Leaders Are Shifting from SKOs to Virtual Sales Training Initiatives

Force Management

The move often shifts travel and entertainment funds into tools, content and training to improve critical components of sales execution. The typical sales kickoff event is going to look different this year.

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Netflix Tonight? No Thanks, I’m Watching a Teams recording!

The Advantexe Advisor

Yes, everything has changed, and we are now all settling into new patterns of living, working, exercising, and enjoying amazing entertainment at home through digital systems that provide superior enjoyment.

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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

Entertain – Although the traditional radio may be a dying medium, consider that customers have been listening to their entertainment for decades on end. The post An Easy Guide On Using FB Ads To Blow Up Your Podcast appeared first on ClickFunnels.

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3 Ways to Negotiate Better By Giving In Slowly

Cerebral Selling

For example, if your service costs $125 per user per month, you might be tempted to offer (or entertain your customer’s offer of) a 15% discount, which would be an $18.25 One of the most important concepts in negotiation has to do with feelings of satisfaction.

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How to Set Up an Effective Adoption Plan Around Your Sales Kickoff

Force Management

They’re investing what would be travel and entertainment budgets into strategic sales training engagements they can launch virtually, with the goal of enabling their sales teams to be able to execute against the company’s overall strategic goals.

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The Best Online Sales Training Ever

A Sales Guy

Our goal was to make Gap Selling Online Training fun, engaging, powerful and entertaining. It’s here, We just dropped Gap Selling Online Sales Training and it’s going to blow your mind. It’s 5 – 8 hours of engaging, customized, choose your own journey experience.

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Connecting to Your “Why” with Chris Prangley

criteria for success

He has extensive experience in sales and sales leadership, though he actually started his career in entertainment. He has extensive experience in sales and sales leadership, though he actually started his career in entertainment. Happy Monday, Let's Talk Sales listeners!

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A Business Acumen Perspective on the Pricing of Training Post Pandemic

The Advantexe Advisor

Consuming training is in many ways similar to consuming entertainment. There are various forms of delivery, you can go through it many times, and if it is good, you remember it forever. Consider for a moment the phenomenon of the musical Hamilton.

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A Case For Automation

Tibor Shanto

Any discussion they entertain has to be about “how will this get me to where I need to get?” By Tibor Shanto. There is a lot of chatter on some of the social platforms about the need and or use of automation.

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Kayla’s App of the Week: Likewise

Heinz Marketing

Searching through the app store, I wanted to find something that would entertain me and help me fill my time in quarantine. I put in all my favorite types of food, genres of entertainment, etc. By Kayla Beard , Marketing Intern at Heinz Marketing.

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What’s Your Funniest Sales Story Ever?

Anthony Cole Training

They know me as a high energy, enthusiastic and entertaining sales trainer. I'm heading to a sales training session about 12 years ago. It's a client in downtown Cincinnati and I've been working with them for two years. In other words, I stand up, I move around, I'm engaged, I role play, we learn a lot and people make more sales. sales people sales techniques training sales inspirational sales problems

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A hands-on solution for powerful digital experiences

Martech

Arc XP is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organizations create and distribute content, drive digital commerce and deliver powerful experiences.

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Report: Insights into the Tik Tok Audience by Digital Marketing Depot

Search Engine Land

Downloaded more than 2 billion times by users in 150 countries, people have flocked to the mobile app which presents them with a stream of algorithmically selected short videos filled with music, dancing, cooking demos, and other short bits of user-created entertainment.

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Use Your Virtual SKO to Invest in Your Salespeople

Force Management

The budget saved from travel and entertainment expenses gives leaders and executives the opportunity to invest in their salespeople. If you decide to move forward with a virtual sales kickoff event, it will have its benefits.

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New report shows Google cost per lead has increased for 91% of industries

Search Engine Land

The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). A new report shows that the cost per lead has increased for about 91% of industries in Google.

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Gap Selling Training Certification is Here!

A Sales Guy

We need a team of excited, fanatical, brilliant, entertaining trainers taking the sales world to the next level. It’s here!! We’ve just launched the Gap Selling Certification program and I couldn’t be any more excited.

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16 Best Elevator Pitches We’ve Seen

ClickFunnels

Morning Brew is another email newsletter that sends out pertinent and entertaining news every day for free. VALUE] Stay informed and entertained, for free. The post 16 Best Elevator Pitches We’ve Seen appeared first on ClickFunnels.

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5 Steps To Create A Youtube Ads Funnel That Converts

ClickFunnels

Keep in mind that people go to YouTube to seek entertainment – so your video ad has to be entertaining if you want to get them to watch the whole thing! The post 5 Steps To Create A Youtube Ads Funnel That Converts appeared first on ClickFunnels. Did you know that YouTube has 2.2

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Two Selling Strategies That are More Effective Than Facts and Figures

Understanding the Sales Force

I hope this is one of my more entertaining articles, although most of the enjoyment will come from the links within. Each year around this time I start thinking about Baseball because I miss it so much.

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Amazon announces AWS Clean Rooms

Martech

For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms.

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Convert Buyers by Unleashing their Hidden Enemies

Cerebral Selling

When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. And as I’ve discussed in the past, few types of messages deliver the requisite dose of emotion like polarizing messages do.

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Brand Storytelling and How It Increases Brand Loyalty

ClickFunnels

It includes many of the elements used in regular storytelling to inform, entertain, and inspire. The post Brand Storytelling and How It Increases Brand Loyalty appeared first on ClickFunnels. There are lots of online businesses out there, each one competing for customers.

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Breakthrough Innovation: Looking Back to Look Forward

The Advantexe Advisor

How can the Beatles and Mel Brooks, who started their careers in the 1950s, and had long careers through multiple decades, provide insights into breakthrough innovation in 2022?

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Location Based Services Smart for Business.

SalesBlog!

For those like me that had no idea what this technology was, wikipedia defines location-based service (LBS) as “information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile.”

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