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Google Ads tightens rules on Gambling Certification recertification

Search Engine Land

Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their business has significantly changed since their original certification.

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Google Ads gambling and games policy updated

Search Engine Land

Google Ads is updating its gambling and games policy U.S. Starting now, advertisers wanting to promote online gambling content in North Carolina can apply for certification. country-specifics. Why we care. Certification. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.

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Google Ads updates gambling and games policy

Search Engine Land

The Google Ads gambling and games policy United States country-specifics has been updated. When completing the form: In ‘Summary of the issue’ : Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL. Why we care. Certification.

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For consumers, AI is the new IoT

Martech

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform.

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Google Ads gambling and games policy updated

Search Engine Land

Google Ads is updating its gambling and games policy U.S. When completing the form: In ‘Summary of the issue’ : Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL. country-specifics. Starting Dec.

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New updates to Google’s gambling and games policy

Search Engine Land

Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. The Gambling and games policy page will be updated when the policy goes into effect.

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Survey: 92% of SEOs suspect their competitors buy links by Admix Global

Search Engine Land

Websites often sell links in competitive niches like finance, insurance and gambling. Most site owners didn’t even respond. Of those who did, about half wanted a fee for guest posts. While this might yield short-term success, the long-term consequences can be severe. Penalties and wasted investments are common outcomes.