article thumbnail

This day in search marketing history: January 7

Search Engine Land

2022: Google Ads updated its gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Also on this day . in the past month (10.4% year vs. year.).

Sports 125
article thumbnail

This day in search marketing history: January 27

Search Engine Land

Google allows ads for sports betting in Louisiana 2022: Advertisers first had to be state-licensed and certified by Google to run gambling ads. Bing Out Of “Betaphase” In Germany, Claims 10 Million Users 2012: Bing said its market share was 20% of active internet users in Germany. WordPress 5.9

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 17 Best Advertisements of All Time

Hubspot

The company experienced 42% market share growth in its first year with its help. Procter & Gamble: Thank You, Mom. Lately, though, Procter & Gamble (P&G) has launched some of the best ads we've ever seen from the consumer goods industry. The Lesson. I'll give you a minute to dry your eyes after that one.

Gambling 101
article thumbnail

Every Business Has an Origin Story: A Lesson in Branding

Hubspot

But in the 1990s, competitive vodka brands such as Grey Goose and Ketel One came onto the market with a more premium-priced product. Absolut, like Levi’s, had stuck to its price point and dropped to a midtier status, losing market share to the new entrants. They had reinforced stitches and held up during hard work.

article thumbnail

14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

The Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year. 13) Procter & Gamble: Thank You, Mom. While there have been many great Apple campaigns, this one takes the cake. A key takeaway here?

article thumbnail

The Beginner's Guide to Penetration Pricing

Hubspot

Because this strategy requires companies to slash prices to almost below market value, it’s usually employed by new businesses in a high-growth phase that are prepared to absorb initial losses. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors. 150 extra channels?

Price 63
article thumbnail

Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. a combination of psychological and demographical traits) that makes its marketing responses different from those of the other groups.