Iannarino

APRIL 25, 2024

Discover how to elevate your B2B sales performance and outshine the competition with these expert tips on boosting win rates.

B2B 229

B2B Sales 229

Force Management

APRIL 25, 2024

Determining the budget line item for a sales initiative can be difficult until you start talking to vendors. There are a multitude of sales consultants out there with prices that vary just as much. Once you determine the key knowledge gaps you're trying to fill in your organization or the challenges you're trying to overcome, then it's time to connect with the right solution for your budget and pain points.

Consult 107

Consult Sales Price Product 107

Search Engine Land

APRIL 25, 2024

Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. This change will likely lead to even more confusion around Google News inclusion , which we have had for years since Google changed the inclusion process back in 2019. What Google said.

Process 123

Process Customers 123

Martech

APRIL 25, 2024

Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Trust 114

Trust Represent Legal Niche 114

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Partners in Excellence

APRIL 25, 2024

Focus on the top of the funnel and everything else will work out. This seems to dominate so much of the conversation I see. It’s not wrong, but it’s not completely right. But this thinking drives our focus on MQLs, SQLs and massive prospecting efforts. We seem to overlook the questions, “How do we know what ‘Top of Funnel’ we need?

Pipeline 105

Pipeline Prospecting Closing Process 105

Martech

APRIL 25, 2024

U.S. digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. Why we care. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.

Retail 111

Retail Growth Process Advertising/ Marketing 111

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used.

Represent 105

Represent Contact Gaming Campaign 105

Salesfolks

APRIL 25, 2024

Storytelling in sales is a powerful tool that transcends the mere presentation of facts and figures, transforming the sales process into an engaging, memorable, and persuasive experience. Successful salespeople understand that at the heart of every purchase decision lies not just a need, but also an emotional and psychological connection.

Sales 96

Sales Presentation Process 96

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Here are 10 things that will let you be proactive if this happens. 1. Know what you need and why. The most important thing is to understand why you are using the solution in the first place.

Contract 98

Contract Legal Price Technology 98

Search Engine Land

APRIL 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This success helped drive total Meta revenue to grow 27% year-on-year from $28.6 billion in Q1 2023 to $46.4.1 billion in Q1 2024. “If you look at our two end-to-end AI-powered tools, Advantage+ Shopping and Advantage+ App Campaigns, revenue flowing through those has more than

Launch 97

Launch Growth Price Campaign 97

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

SaaStr

APRIL 25, 2024

Dear SaaStr: When Do VCs Try To Replace Founders as CEOs? You’re worried about a bunch of VCs replacing you. That’s fair. You should be. It happens. Regularly — but not usually. A few high-level things to think about. First, if you really screw up, shouldn’t you be replaced? Second, if you don’t end up being a great CEO in the long-run, shouldn’t you be replaced when someone can do the next stage materially better than you can?

Finance 98

Finance Legal Up-sell Trust 98

SalesLoft

APRIL 25, 2024

In this three-part series, you’ll learn how a Salesloft AE lands multiple mega deals — from prospecting to selling to power, to delighting them as customers — so you can replicate his success. The customer is on board. The contract is signed. The team is popping champagne. Now what? In this last interview of the 7-figure deal series, Salesloft’s Director of Product Marketing Albert Rhee asked Corey Goldstein the tactics he uses to maintain value after a big deal is done.

Commission 52

Commission Contract Legal Strategize 52

SaaStr

APRIL 25, 2024

We’re gearing up for 2024 SaaStrEuropa.com in London on June 4-5, which will be awesome. 3,500+ of the best in SaaS and Cloud together in London! See You There! But then comes The Biggest Non-Vendor SaaS Event of the Year! SaaStrAnnual.com 2024 on Sep 10-12 in SF Bay!! 12,000+ of the best founders, CEOs, CTOs, CROs, CMOs and more! 1,000+ Braindates, workshops, and mentorship sessions 800+ of the top VCs in SaaS and Cloud 250+ speakers and sessions Founder-VC matchmaking Awesome networking

Price 94

Price Networking Growth Technology 94

SalesLoft

APRIL 25, 2024

If revenue pros are thinking it, we’re saying it. Join us live as go-to-market experts share their best advice and insights from the frontlines of revenue — with tactics you can immediately implement at your organization. Chris Turner and Rebby John get this question a lot: what does a sales engineer do? In Episode 3 in our RevTalks series, you’ll hear the experts define the sales engineering role in their own words, how they think AI will change sales engineering in the future, and what i

Engineering 52

Engineering Sales Education Finance 52

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Sales Pop!

APRIL 25, 2024

Are you feeling like your APPEALING CONTENT is getting lost in the jungle of search engines??? You spend a significant amount of time writing awesome articles & blog posts, but … no one is seeing your hard work! Very frustrating!!! Don’t worry because the majority of writers have been there. Listen up because today we’re going to provide you with the SECRET RECIPE for getting your content discovered by people who want to see it & digest it.

Promote 52

Promote Engineering User Experience Education 52

Salesfolks

APRIL 25, 2024

In the past, aggressive sales tactics were often employed to close deals quickly, with salespeople sometimes prioritizing their own interests over those of the customer. This approach, while it may have led to short-term gains, often left customers feeling deceived or manipulated, leading to a general distrust of salespeople.

Customers 52

Customers Closing Sales 52

Salesforce

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. This can lead to business growth — even when you’re not at your best. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Service 52

Service Customers E-commerce CRM 52

Salesfolks

APRIL 25, 2024

The mantra 'things are sold, not bought' has again become relevant. This paradigm shift signals a resurgence for sales professionals, heralding a period where the art of sales is not just about transactional exchanges but about building relationships, understanding nuanced needs, and offering bespoke solutions.

Sales 52

Sales 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Salesforce

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work. While it might seem daunting, getting started with AI for small business is actually much simpler than it seems.

CRM 52

CRM Trust Strategize Technology 52

Salesfolks

APRIL 25, 2024

This article explores the essence of sales liquidity, its significance, and its transformative potential for businesses striving to optimize their operational expenditures (OpEx) while maximizing return on investment (ROI).

Sales 52

Sales 52

G2

APRIL 25, 2024

Unlock innovation and boost collaboration with agile workspaces. Learn how to design and implement a flexible workspace that fuels agility and empowers your team.

Networking 52

Networking Product 52

Salesfolks

APRIL 25, 2024

Many seasoned sales professionals are contemplating a significant career pivot: transitioning from permanent employment to independent sales contracting. This move, often seen as a leap towards greater autonomy and flexibility, comes with its unique set of opportunities and challenges.

Contract 52

Contract Sales 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

G2

APRIL 25, 2024

We’ve all used a PDF at some point. However, PDFs have a lot of disadvantages. Find out more in this blog.

Networking 52

Networking 52

Salesfolks

APRIL 25, 2024

In the face of economic recessions, businesses often find themselves in a precarious position, forced to navigate the challenging waters of maintaining or even growing sales with limited resources. One solution is the strategic use of on-demand sales contractors and virtual sales teams.

Growth 52

Growth Strategize Sales 52

Martech

APRIL 25, 2024

Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. Fortunately, there’s an alternative that can help you with this. Also, you can improve performance by modifying your approach based on whether your company is CPG, ecommerce or B2B. Common email shortcuts that hinder performance First, let’s look at what you might be doing wrong.

B2B 89

B2B Campaign Promote Start-ups 89

Salesfolks

APRIL 25, 2024

This article delves into the hidden challenges of hiring full-time sales employees and proposes an alternative approach that mitigates these risks while maximizing the potential for revenue growth.

Sales 52

Sales Growth 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service

Heinz Marketing

APRIL 25, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities for optimization. Google Analytics can be intimidating. Sure, there are baseline metrics like visitors and views, and you can watch the numbers rise and fall over the months, but do you know what those numbers are really telling you?

Service 62

Service E-commerce Referrals Lead generation 62

Salesfolks

APRIL 25, 2024

True success in sales hinges not on being perpetually busy, but on achieving tangible results. This brings us to a pivotal concept in modern sales strategy: the "engagement ratio" and its role in finding the optimal balance for sales success.

Sales 52

Sales 52

Martech

APRIL 25, 2024

The use of AI by educators is not always a positive thing. This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive things. Sadly, the fake audio went viral and the high school’s principal was “widely admonished,” according to one carefully worded news report. Eventually, investigators linked the email used to send the audio to an ISP registered to the teacher’s grandmother.

Campaign 85

Campaign Education Launch Technology 85

Salesfolks

APRIL 25, 2024

The rise of artificial intelligence (AI) and chatbots has sparked a significant shift in how businesses interact with their prospects and clients. What is the role of human salespeople in this new era, and how can they ensure their relevance and job security?

Clients 52

Clients Prospecting Sales 52

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Pipeline