The Advantexe Advisor

JUNE 12, 2024

While delivering a module on strategic thinking and planning, the question about outsourcing innovation came up so I promised the team I would turn it into a blog for learning purposes. Inevitably, the learning conversation focuses on the positives, negatives, costs, and impact on the brand. Here goes…

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Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Enabling personalized content.

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Iannarino

OCTOBER 8, 2023

One way to prevent your clients from treating you as a commodity is to pursue a conversation that differs from your competitors’. When you look and sound like your rivals, you can expect your clients to believe you are no different. To differentiate yourself in your client’s eyes is to create value for them in the sales conversation.

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Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

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Iannarino

OCTOBER 20, 2023

One of the most effective sales strategies is information disparity, knowing what your prospective client doesn’t know. If your contact already knows everything you tell them, it is difficult to create value for them in the sales conversation. This is one reason why buyers refuse a second meeting with a salesperson.

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Search Engine Land

FEBRUARY 19, 2024

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. There is no SEO fix to this problem, only a strategic one.

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Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. The post Empower Your Sales Team with a Strategic Enablement Function appeared first on Highspot. It all comes down to strategy.

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Iannarino

DECEMBER 10, 2023

Those who set goals and write them down increase their ability to reach them, but many goal setters still fail to create the outcomes they are seeking.

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Iannarino

MARCH 4, 2024

There are people who still believe that the sales contest is between two companies and their solutions. The truth is that the contest is between the salespeople vying for the opportunity.

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Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. In your inbox.

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Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning? Why is it Important?

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Iannarino

JUNE 11, 2023

One mistake salespeople make in discovery is asking questions they should have answered through their research. These questions will show they didn’t prepare for a first meeting. While failing to do research is harmful in an average pursuit, it’s worse in an enterprise-level opportunity.

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Iannarino

FEBRUARY 18, 2022

In 2016, I published a book titled The Only Sales Guide You'll Ever Need. In the chapter on Accountability, I wrote that you sell "outcomes," making the case that your prospective client isn't interested in your product or your service. Instead, they want to reach an outcome, one that would improve their results.

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Iannarino

AUGUST 27, 2023

One salesperson wins a client’s business. All the other salespeople competing for the client lose the opportunity. In a contest that ends in winner-takes-all, it’s important to come out on top.

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Search Engine Land

FEBRUARY 7, 2024

By integrating SEO with enhanced accessibility, the argument for strategic collaboration between SEO and UI/UX becomes even more prevalent. Elements such as avoiding images of text, using CSS for rendering, and ensuring alt text for images contribute to SEO and enhance accessibility, reinforcing the strategic alignment of these two aspects.

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Iannarino

AUGUST 2, 2023

Theodore Levitt, a marketing professor at Harvard Business School taught his students that people don’t buy drills; they buy quarter-inch holes. No one wants to buy a drill , they buy the outcome the drill provides them. Too many salespeople have been convinced that their solution is superior to that of their competition.

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Iannarino

MARCH 15, 2024

There is a logic to identifying and pursuing 60 dream clients. These 60 clients already buy what you sell; in fact, some of your competitors are supplying them now. Because your dream client is already spending a lot of money in your category, you don’t need to qualify them, nor do you need to wonder if they value what you sell.

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Martech

FEBRUARY 20, 2024

The post B2B content marketing: Driving success through strategic content creation appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Predictable Revenue

MAY 17, 2024

Explore aspects of market validation, the importance of founder-led selling, and how strategic experimentation can drive growth. The post The Power of Market Validation and Strategic Experimentation appeared first on Predictable Revenue.

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Salesfolks

APRIL 17, 2024

AI presents an opportunity to redefine the sales role, allowing salespeople to focus on what they do best: being strategic consultants to their clients and prospects.

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Salesforce

JUNE 26, 2023

Imagine the possibilities of a strategic AI adoption. From adopting AI, to deploying proof of technology that demonstrates business value, to strategically planning how you can set the right foundation for long-term success with Phase 0. Realize the transformative power of AI with AI Coach by Salesforce Professional Services.

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Search Engine Land

JUNE 8, 2023

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. The 4-step process of strategic SEO All good SEO stems from using a process. Clients deserve it, and you deserve the time to be strategic. 99% of the time, nothing is documented. Let’s dive in. SUBSCRIBE See terms.

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Salesfolks

APRIL 25, 2024

For executive business leaders, sales leaders, and revenue leaders, the decision to hire a sales mentor represents a strategic investment in their personal and organizational growth. A Guide for Executive Leaders. A sales mentor offers more than just advice; they provide a roadmap to success, tailored to your unique challenges and goals.

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Highspot

JANUARY 19, 2024

Strategic programs utilize leading indicators to predict success and correlate these signals with lagging indicators to prove impact. ” The post Elevating Revenue Growth through Strategic Sales Enablement appeared first on Highspot. Enablement programs without tangible metrics are merely collections of activities.

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Hubspot

APRIL 14, 2021

The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Strategic Marketing Process Phases. Planning Phase.

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Salesfolks

APRIL 25, 2024

In the quest for revenue growth and business scalability, hiring a sales process expert is not just an option—it's a strategic imperative. Whether it's aligning your team, refining your strategy, optimizing your process, or leveraging technology, the right consultant can turn sales challenges into opportunities for growth and success.

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The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

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SalesHood

JANUARY 8, 2022

Strategic account planning is incredibly powerful! Strategic account planning should be recognized as a differentiator and value creator, not an administrative chore completed once a year. Strategic account planning should be recognized as a differentiator and value creator, not an administrative chore completed once a year.

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Iannarino

JULY 10, 2022

Let's look directly at an inconvenient truth most are unwilling to recognize or acknowledge: Your company, as good as it is, has competitors who are equally as good (and some may be better).

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The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

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Gong.io

DECEMBER 5, 2022

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit.

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The Advantexe Advisor

MAY 4, 2023

In 2023 and beyond, the capability of Strategic Thinking will be more important to business leaders than ever before. Everything in business has changed and without foundational strategic thinking skills, leaders, decision-makers, and decision implementors have no direction.

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Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 52

Strategize Sales Pipeline Non-Profits 52

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. In order to do that, I need to market the value of my team internally. Sales Managers.

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SaaStr

JANUARY 9, 2023

The Strategic Retreat actually usually works really well in the short term. Well at a practical level, many SaaS companies are doing a Strategic Sales & Marketing Retreat. What’s a Strategic Sales & Marketing Retreat? So for a short period, the Strategic Retreat in SaaS seems to work. Not for all of us, but most.

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