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Strategic Narcissism and Strategic Empathy

Iannarino

Army Retired) describes as strategic narcissism: "the tendency to define challenges to national security as we would like them to be and to pay too little attention to the agency that others have over the future.". Most of our approaches to sales can be compared to what LTG McMaster (U.S.

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How to Sell Strategic Outcomes

Iannarino

In 2016, I published a book titled The Only Sales Guide You'll Ever Need. In the chapter on Accountability, I wrote that you sell "outcomes," making the case that your prospective client isn't interested in your product or your service.

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How to Make Your CRM a Strategic Asset

Iannarino

But what if there were a way to make the CRM a strategic advantage in creating and winning new opportunities? None of these changes are difficult, but they create a strategic advantage. Sales leaders need to know their team has enough of the right opportunities to reach their goals.

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How to Make Your Sales Force Your Strategic Advantage

Iannarino

Let's look directly at an inconvenient truth most are unwilling to recognize or acknowledge: Your company, as good as it is, has competitors who are equally as good (and some may be better).

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

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Strategic Pivots During These Times

Engage Selling

Strategic pivots can help you during these times. I’ve noticed salespeople, sales leaders and executives get discouraged because their current buyers have slowed down or completely ceased ordering.

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Strategic Account Planning: How to Plan for Maximum Sales

SalesHood

Strategic account planning is incredibly powerful! Strategic account planning should be recognized as a differentiator and value creator, not an administrative chore completed once a year.

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B2B Reads: Strong Leadership, Intellectual Diversity, and Strategic Planning

Heinz Marketing

Strategic planning is vital to a business’s success and in order to do this effectively, you must be clear on where you want to go and how to get there. The post B2B Reads: Strong Leadership, Intellectual Diversity, and Strategic Planning appeared first on Heinz Marketing.

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ChatGPT for PPC marketers: 15 strategic prompts to use today

Search Engine Land

Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. Paid search marketers are no strangers to artificial intelligence.

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Strategic Check-Ins with Simon Severino

criteria for success

The post Strategic Check-Ins with Simon Severino appeared first on Criteria For Success. Happy Monday, Let's Talk Sales listeners! This week's guest is Simon Severino. . Simon is a Business Growth Coach at Strategy Sprints , working to double clients’ revenue in 90 days.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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3 Strategic Marketing Moves That Promote Efficient Growth

Heinz Marketing

After that, it’s all centered on strategic implementation. The post 3 Strategic Marketing Moves That Promote Efficient Growth appeared first on Heinz Marketing. By Maria Geokezas , Chief Operating Officer at Heinz Marketing Experts have slashed their former growth projections for 2023.

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4 steps to becoming a more strategic marketer in 2023

Martech

It’s time to be more strategic. The post 4 steps to becoming a more strategic marketer in 2023 appeared first on MarTech. In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine.

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What Is Consumer Behavior? Strategize the Way Your Customers Want

G2

Do you ever look at someone and wonder: what is going on inside their head? Marketing

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B2B Reads: Work Flexibility, Strategic Innovation, & Your Leadership Point of View

Heinz Marketing

Why Strategic Innovation Requires Mastery Of The Institutional Context. The post B2B Reads: Work Flexibility, Strategic Innovation, & Your Leadership Point of View appeared first on Heinz Marketing.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

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Fundraising and Working with Strategic VCs with Head of HubSpot Ventures, Brandon Greer (Video)

SaaStr

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. At HubSpot, he managed the strategic fund, a $100M CRM platform fund specifically focused on accelerating activity in the HubSpot ecosystem.

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A Lot of You Are Doing a “Strategic Retreat” in Sales & Marketing. That’s Flawed.

SaaStr

The Strategic Retreat actually usually works really well in the short term. Well at a practical level, many SaaS companies are doing a Strategic Sales & Marketing Retreat. What’s a Strategic Sales & Marketing Retreat?

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Strategic Sourcing: A Big-Picture Approach to Procurement

G2

As businesses increasingly focus on managing costs, finding the right vendors has become a top priority for procurement teams. Guest Post Management

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What Is a Strategic Sales Plan?

Gong.io

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. What is a strategic sales plan? A strategic sales plan is a lot of work.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts.

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Strategic Salesperson vs. Tactical Salesperson

The Sales Hunter

Opportunity, however, lies in being a strategic salesperson. The strategic salesperson is focused around the outcomes the customer is looking for. Let me give you a couple of examples of questions a strategic salesperson would ask: How do you see your competition changing in the next year? Yes, this strategy can and will create sales, but they will never be at the higher price point or for the longer duration that the strategic salesperson is achieving.

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Putting Strategic Account Planning Into Practice

Richardson

Nothing about strategic account development is “as the crow flies.”. Grow Accounts Strategic Account Development Sales ProfessionalWhen mapping a hike, some calculate the mileage “as the crow flies.” That is, the mileage doesn’t represent the additional distance of summiting and descending the peaks and valleys in between the start and end points. The sales professional must traverse every contour of the landscape. Their journey must map every inch of elevation.

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Study: Marketing automation teams mired in execution, neglecting strategic priorities

Martech

The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. The focus on execution leaves little time for strategic priorities.

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Why It’s Time to Develop Your Strategic Sales Plan

Sell Or Die

In this episode of The Sell or Die Podcast, we’ll discuss how you should be preparing to reach your end of year goals. The year is more than halfway through, now is the time to figure out a plan!

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3 Things Strategic Sales Managers Do Differently

Topline Leadership

Strategic sales managers take time to think critically about the crucial role and responsibility they have for improving their team. They are so crazy-busy fighting daily "fires" that it’s easy to skimp on the strategic thinking front. Harvard guru Michael Porter defines "strategy" as [ ] The post 3 Things Strategic Sales Managers Do Differently appeared first on TopLine Leadership.

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5 Reasons Why Strategic Account Planning Matters

Richardson

Strategic account planning is a customer-centric approach to identifying priority accounts, capturing and analysing critical information, and developing a strategy to expand and grow existing customer relationships. Strategic account planning works because it addresses the level of complexity and competition that’s increasingly common in sales today.

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Highspot Announces the Strategic Enablement Framework and New Platform Innovations to Drive Revenue Performance

Highspot

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. ” The Spring ’22 Release delivers major innovation across all core elements of strategic enablement.

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How Sales Teams are Managing Strategic Accounts During the Pandemic

Richardson

Recently, at Richardson Sales Performance, we asked more than 200 sales professionals and sales leaders how they are handling their strategic accounts during the pandemic. Grow Accounts Strategic Account Development C-Suite Sales and Marketing Leadership

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Selling Strategically – 5 x Tips To Sell Smarter

The 5% Institute

Selling strategically is a smarter way to sell, because when done correctly – it’ll single you out from your competition in a good way. In this article, you’ll learn what selling strategically means, as well as our five tips to help you close more sales and make a bigger impact.

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Position marketing ops as a strategic partner: A New Year’s resolution

Martech

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner.

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What is strategic account planning and how does it drive growth?

Membrain

What is strategic account planning? The question seems simple on the surface, but ask five salespeople, and you’ll get five different answers. Sales Management

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Managing a strategic account is a complicated balancing act. But to achieve long-term success with a strategic account, the customer needs to view you as a trusted partner, which means you need to constantly set yourself apart from the competition by helping your customer achieve their long-term goals. Strategic accounts are an important part of your company’s success. When you lose a strategic account, you need to first evaluate if you want to win that account back.

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R.A.C.E to success: A strategic framework to win at SEO

Search Engine Land

You can find success in your SEO strategy by following these steps. Please visit Search Engine Land for the full article

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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

From spaghetti testing to strategic testing . That’s what led us to strategic testing. The following are some of the strategic tests we ran at Codecademy. The post How Codecademy Saw 5X Growth with Strategic Testing appeared first on CXL.

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Steps to Start Sharing Your Secrets Strategically

Sell Or Die

In this episode of The Sell or Die Podcast, we’ll lay out a quick guide to getting started in writing your very own book, which can actually help your business & your outreach.

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Strategic Alignment: Driving Communication, Cohesion, and Adoption across Sales and Marketing

Predictable Revenue

The post Strategic Alignment: Driving Communication, Cohesion, and Adoption across Sales and Marketing appeared first on Predictable Revenue. After years of experience, Kim has learned a thing or two about working cross-functionally within a large revenue org, and how to wrangle rogue SDRs.

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Boost Your Sales Effectiveness with the Strategic Enablement Framework

Highspot

This is where Enablement comes in—and not just Enablement, but Strategic Enablement, which provides a clear and actionable roadmap for sales organizations looking to drive measurable change at scale. What is the Strategic Enablement Framework?

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A Strategic Approach to Exploring the Customer’s White Space

Richardson

These findings illustrate the importance of strategic account planning. Strategic account planning is a customer-centric approach to identifying priority accounts, capturing and analyzing critical information, and developing a strategy to expand and grow existing customer relationships. Grow Accounts Strategic Account Development C-Suite Sales and Marketing Leadership Learning and Development Human Resources Sales Professional

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How Strategic Enablement Increases the Performance of Sales Teams 

Highspot

We turned to our Strategic Enablement Services team to find out how leading businesses are leveraging a strategic approach to sales enablement in order to meet these changes head-on and empower their sales teams to find success in every customer scenario.