Campaign Related Topics 
Martech
JULY 24, 2024
To answer that, let’s take a sample marketing campaign where we’re selling all-inclusive Mexico vacations and see where AI can help. At first, AI gave me a really good answer on determining audiences and channels for the campaign, but it was very general. Campaign execution: The next AI frontier The penultimate step is execution.
Search Engine Land
JULY 9, 2024
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Why it matters. First seen. Bottom line.
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Search Engine Land
JULY 25, 2024
This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. For those in your TAM who are better off, you should continue awareness campaigns (i.e.,
Martech
JULY 22, 2024
This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. It delves deeper into customers’ motivations and preferences, allowing marketers to create more targeted and personalized campaigns. Please explain in simple language.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line.
Search Engine Land
JULY 8, 2024
Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend.
Search Engine Land
JULY 1, 2024
Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official announcement, advertisers are reporting the ability to use Audience Signal Targeting in their App campaigns. Why it matters.
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Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with. We’re here to help.
Advertiser: ZoomInfo
Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?
Advertiser: ZoomInfo
Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?
Advertiser: ZoomInfo
More specifically, updated data can help organizations outline key accounts for their campaigns. For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
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Get inspired with these five successful B2B marketing campaigns. Your next big B2B marketing idea starts here. Ready to generate more leads, interest, and revenue with your B2B marketing?
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