Search Engine Land

AUGUST 29, 2023

Google Ads has confirmed a technical issue that is impacting Discovery campaigns. Discovery campaigns maximise results by delivering ads to YouTube, Gmail, and the Discover feed. The post Google Ads fixing Discovery campaign technical issue appeared first on Search Engine Land.

Campaign 136

Campaign Engineering Conversion Process 136

Martech

OCTOBER 30, 2023

What would be a well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand? The key elements and enhancements to this prompt are as follows: (Task) A well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand.

Campaign 113

Campaign B2B Entertainment Niche 113

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. In your inbox. Get MarTech!

Campaign 117

Campaign Non-Profits Presentation Technology 117

Search Engine Land

OCTOBER 31, 2023

Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign pause to Google.

Campaign 122

Campaign Start-ups Engineering Process 122

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. In your inbox. Get MarTech!

Campaign 111

Campaign Non-Profits Presentation Technology 111

Search Engine Land

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. The post Use this tactic to drive revenue on your SEO campaigns appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Campaign 124

Campaign Engineering Conversion Presentation 124

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. Targeting Account generates target, engagement and content recommendations based on precious campaign success data. There’s a huge alienation problem.”

Campaign 120

Campaign Service Customers Prospecting 120

Iannarino

AUGUST 6, 2021

The post How Your Email Campaigns Harm Your Results appeared first on The Sales Blog. Do Good Work: What kind of value do your emails provide? How does your email justify a meeting? How could you improve your emails and better position yourself?

Campaign 311

Campaign Prospecting Pitch Clients 311

Search Engine Land

AUGUST 28, 2023

TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. Why should you try TikTok’s Smart Performance Campaigns? SPC reduces campaign creation time by 26%, according to TikTok.

Campaign 98

Campaign Objectives and Key Results Conversion Start-ups 98

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Sales Up-sell 256

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. The post Use this tactic to drive revenue on your SEO campaigns appeared first on MarTech. Click here to view more MarTech webinars.

Campaign 117

Campaign Conversion Presentation Process 117

ClickFunnels

AUGUST 16, 2021

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

Campaign 242

Campaign A/B testing Trust Sales 242

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. Email marketing can be incredibly powerful when done right. But how can you use it to grow your medical practice?

Campaign 209

Campaign Cross-sell Up-sell Sales 209

Search Engine Land

JULY 31, 2023

Here are five tips to ensure your programmatic campaign is as successful as possible. Aligning your objectives with your campaign strategy from the outset is key. Thankfully, programmatic advertising can be a powerful forecasting tool, providing valuable insights into campaign performance and scalability.

Campaign 98

Campaign CTR Conversion Follow-up 98

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. However, this process requires more time and attention to manage. Next steps.

Campaign 98

Campaign Follow-up Engineering Start-ups 98

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Only start scaling your ad campaign once you are sure that your lead generation funnel is profitable. Want to make more sales?

Lead generation 262

Lead generation Campaign Up-sell Sales 262

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One in the U.S.,

Campaign 129

Campaign B2B B2C Construction 129

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 97

Campaign Conversion Launch Promote 97

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Email Often.

Campaign 130

Campaign Sales Conversion Customers 130

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Just one question: which campaign will help your business generate leads? That’s what we’ll do here! Final Thoughts.

Lead generation 258

Lead generation Campaign Referrals Sales 258

Search Engine Land

JUNE 23, 2023

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns.

Campaign 105

Campaign CTR Click Through Rate Conversion 105

Heinz Marketing

SEPTEMBER 8, 2022

One thing that really sticks out is the importance of preparing and planning to launch a campaign. Often times, if not documented, small but important details can slip through the cracks which can have a negative impact on the launch of your campaign. Why a campaign launch checklist? Components of a campaign checklist.

Campaign 105

Campaign Launch Contact Process 105

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on.

Campaign 98

Campaign Gambling Promote Territory 98

Search Engine Land

MAY 18, 2023

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. Setting up for success with Performance Max Embrace cross-platform advertising. Leverage Smart Bidding strategies.

Campaign 99

Campaign User Experience Conversion Sales 99

Search Engine Land

JULY 12, 2023

If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. We can’t control how much of our budget goes to top-of-funnel strategies like video, display and discovery campaigns. One great thing is to see how Google prioritizes campaign types.

Campaign 98

Campaign Clients Engineering Start-ups 98

Iannarino

DECEMBER 10, 2022

For a long time, prospecting was limited to cold calling. Sales managers who couldn't help their team improve their sales effectiveness demanded more phone calls. The only time more activity is needed is when there is too little activity. Leaders who can improve their teams’ results have an advantage in creating opportunities.

Campaign 242

Campaign Cold Call Prospecting Sales 242

Search Engine Land

MAY 23, 2023

A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. Google AI will generate the following for that campaign: Keywords.

Campaign 103

Campaign Conversion Intrinsic Follow-up 103

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Creative assets make or break your campaign.

Campaign 114

Campaign Objectives and Key Results Conversion Profit margin 114

Search Engine Land

AUGUST 1, 2023

Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Until now, marketers were required to manually input code snippets for campaigns to websites, which allowed room for human error. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature. Why we care.

Campaign 98

Campaign Conversion Engineering Process 98

Search Engine Land

APRIL 20, 2023

While Google already employs AI in its advertising to create simple prompts that encourage users to make purchases, the introduction of generative AI, which also powers its Bard chatbot, will enable the creation of more sophisticated campaigns akin to those made by marketing agencies. How it works. Why we care.

Campaign 106

Campaign Presentation Sales Meeting 106