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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. In PPC campaigns, it is used as a metric to measure ad effectiveness. When it comes to SEO, CTR refers to the percentage of people who click an organic or unpaid (Google) search result that leads to your website.

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Google’s interest-based ad experiments show ad spend, click-through rates down slightly

Search Engine Land

Click-through rates remained within 90% of the status quo. Campaigns using optimized targeting or Maximize conversions bid strategies were less impacted by the removal of third-party cookies, indicating that machine learning can play a significant role in driving results.

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Amazon Ads in 2024: Maximizing Sponsored Brands campaigns

Search Engine Land

Enhanced targeting options Amazon has significantly upgraded its targeting capabilities for Sponsored Brands campaigns. This enhances the impact and efficiency of your campaigns. Advanced analytics and reporting tools Amazon’s latest updates have introduced advanced analytics and reporting tools for Sponsored Brands campaigns.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

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ChatGPT for Google Ads: How to enhance campaign creation

Search Engine Land

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns.

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