Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

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Sales Pop!

MARCH 24, 2024

As a business leader, navigating the complex world of healthcare benefits can be daunting. Thus, HSAs become an appealing choice for individuals seeking to set aside funds for future healthcare expenses while also benefiting from tax advantages. One of the main advantages of PPOs is the wide range of provider choices they offer.

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Healthcare Networking Education Service 52

Martech

NOVEMBER 4, 2021

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. With healthcare spending accounting for over 17% of U.S. GDP, the healthcare market is getting significant attention in the marketing tech space. Why we care. Who’s next?

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Search Engine Land

OCTOBER 27, 2022

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. The new guidelines will make the features available to a wider group of healthcare providers. What this means. How to apply.

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Healthcare Product Hospitality Government 98

Concentrix Catalyst

MAY 2, 2022

The healthcare industry has a once-in-a-generation opportunity to reimagine CX. The post The consumerization of healthcare appeared first on Concentrix Catalyst. Waves of technological advancement and new models for patient care have converged, right as a global pandemic has elevated health and […].

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Lead Fuze

JUNE 26, 2023

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. Who is the target market for home healthcare services? “Boost your home healthcare agency’s growth with digital marketing. Learn how to do it right here.

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Salesforce

AUGUST 24, 2021

The patient experience in healthcare has been permanently altered by the pandemic , and healthcare providers and health plans alike are finally prioritizing a friendly, customer-focused experience. . Learn more about the future of the patient experience in healthcare. Read The Customer Experience in Health Care report.

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Concentrix Catalyst

MARCH 3, 2022

Would you trust a retail store, such as CVS or Walgreens, with facilitating your healthcare appointment? According to our recent survey of 1,016 healthcare consumers, over 60% of respondents would. […]. The post How healthcare providers can build patient loyalty programs appeared first on Concentrix Catalyst.

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Concentrix Catalyst

SEPTEMBER 28, 2021

We see a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty. The post Loyalty in healthcare: Creating connected membership appeared first on PK. From earning consumer trust to establishing brand relevance, technology and care models are evolving to create patient […].

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Salesforce

SEPTEMBER 30, 2021

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. By using a connected platform that directly pulls in credentialing data such as Council for Affordable Quality Healthcare (CAQH) data, you can cut the time it takes to credential and contract a provider down to weeks.

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Healthcare Contract Networking Negotiate 98

SaaStr

MAY 19, 2020

The global healthcare industry is facing a crisis. When the healthcare system is not able to serve properly, precious lives are lost. Luckily, there is also no shortage of SaaS innovators in the digital health space, dedicated to “curing” the healthcare industry. By Marcelo Lopez, UruIT CEO. billion in 2018.

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Predictable Revenue

APRIL 8, 2021

The post Selling Into Ever-Changing, Highly Regulated Industries: Healthcare Edition appeared first on Predictable Revenue. Mac McKellar, National Sales Director at Nona Scientific, joins Sarah Hicks on the second episode in the Selling into Ever-Changing, Highly Regulated Industries series on the Predictable Revenue Podcast.

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Search Engine Land

DECEMBER 2, 2021

Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details. Please visit Search Engine Land for the full article.

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Concentrix Catalyst

MARCH 25, 2022

Consumer choice continues to reshape healthcare with lasting impacts for the traditional model. The post Consumer-centric healthcare: Reimagining care delivery for the connected consumer appeared first on Concentrix Catalyst.

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Healthcare Retail Customers 52

Predictable Revenue

APRIL 21, 2021

The post Selling into Ever-Changing, Highly Regulated Industries – Part 3: Healthcare 2.0 Sean Yuan, Business and Product Operations Specialist at MDTech, joins Sarah Hicks/Collin Stewart on this episode of the Predictable Revenue Podcast. appeared first on Predictable Revenue.

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Richardson

JULY 28, 2021

In the early months of the pandemic, virtual engagement was the only option for healthcare sales professionals. In fact, research from Veeva shows that 88% of field sales professionals use digital channels to contact and engage their healthcare buyers. B2B Virtual Prospecting in Healthcare Sales.

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Richardson

OCTOBER 20, 2020

Phillips Healthcare Sales Challenges. As regulatory and healthcare provider reimbursement changes are being introduced, there is a fundamental shift in the business paradigm for physicians. As such, the traditional call model of selling into the healthcare practice is no longer as effective as it once was.

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Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. The post Modernizing healthcare marketing with agility: How Premier got started appeared first on MarTech. Company Website: [link].

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Concentrix Catalyst

OCTOBER 28, 2021

AN ORIGINAL SERIES FROM PK HOSTED BY KATIE MARTELL, IN PARTNERSHIP WITH ADOBE Healthcare organizations face stark new realities. The post Born digital, episode two: Patient loyalty in healthcare appeared first on PK. Retailers, tech titans, and digital insurgents are looking to remake the […].

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Richardson

OCTOBER 15, 2020

This hurdle has never been more evident than it is in the healthcare industry. Coalescing disparate stakeholders is uniquely challenging within healthcare because the decision makers not only have different value drivers, they also have different positions within the hierarchy.

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Veloxy

OCTOBER 26, 2023

Key Takeaways Become a medical device sales rep and gain exposure to the healthcare industry. The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Need to learn how to succeed on the road?

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Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

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Hubspot

DECEMBER 13, 2019

It’s no secret that the healthcare industry is complex. For example, a mistake in advertising can be detrimental to a company’s image, but a mistake in healthcare can result in serious injury or illness — and that does more than impact a company’s image. That’s why healthcare consultants are so valuable. Clinical operations.

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Martech

SEPTEMBER 16, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing operations for an enterprise healthcare company that has an app. What is MMP and how can it be used to drive bookings on the mobile app as well as through online bookings on the web?

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Search Engine Land

AUGUST 13, 2024

Healthcare searches – Google removed AI results for keywords related to “rare,” “genetic” and “complex” disorders. However, healthcare still has the highest number of AI Overviews (61%, down from 68%). Brand-specific queries (e.g., Google, Apple).

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Richardson

JULY 30, 2020

Even as people return to offices and resume travel, many of the emerging healthcare sales practices of today will survive because they are an improvement over what came before.

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G2

JANUARY 11, 2024

You go to the hospital for a routine checkup. When you enter the doctor's office, reception quickly looks up your electronic health records (EHR) in an app. It includes your latest test results and possible diagnoses.

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Search Engine Land

SEPTEMBER 12, 2024

It uses Google Cloud’s Confidential Space technology, which has already been deployed in industries like finance and healthcare for secure data processing. Confidential matching isolates business data during processing, safeguarding sensitive information like customer identities.

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Search Engine Land

SEPTEMBER 6, 2024

From 2000 to 2020, IBM’s Watson was a prime example of the failed integration of AI, following the company’s promise to revolutionize healthcare and diagnostics. the AI super project faced significant challenges when applied to real-world healthcare. Despite its success on the game show Jeopardy!, Even in the U.S.,

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Search Engine Land

JULY 9, 2024

Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them. This reversal affects advertisers in healthcare, public policy and addiction treatment sectors who were preparing for new advertising possibilities.

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Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.

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Hubspot

MARCH 18, 2015

Healthcare marketing isn’t easy. This means that while marketing departments and compliance professionals have always butted heads, the new state of healthcare has created an unyielding stalemate between the two departments. Though Healthcare Marketing isn''t easy, reaching your audience has never been easier.

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G2

JUNE 22, 2024

With telehealth services becoming the norm, it is a new era in healthcare accessibility. However, healthcare service providers must strike a delicate balance between embracing innovation and prioritizing protecting patient data.

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Search Engine Land

MARCH 24, 2022

This is a pilot with a limited number of providers including MinuteClinic at CVS. Please visit Search Engine Land for the full article.

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Tibor Shanto

DECEMBER 6, 2021

SVP Healthcare Solutions, Primex: helped large hospital and healthcare systems executives build clinical quality and patient safety; grew sales by 3X, SaaS ARR by 4X, EBITDA by 6X. . Prior to StrikeZone, his roles have included: .

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G2

NOVEMBER 23, 2023

Learn more about its benefits, ROI, and how it can help reduce healthcare costs. Employee wellness programs can help meet the demand for a better work culture.

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Heinz Marketing

APRIL 6, 2020

I wish we had a lot more time today, but you’ve got this juxtaposition between a healthcare startup that is still trying to sell and grow. And in the world we’re living through in real time today, to have someone that is at a healthcare related company, that has a sales responsibility but also is a nurse practitioner.

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