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Generative AI Not Understood By Young People… Educators Are To Blame

David Meerman Scott

Fascinating research via Hopelab and the Center for Digital Thriving at Harvard Graduate School of Education examining how young people perceive and interact with generative AI technologies show very slow adoption of this transformational technology. I think our educational system is to blame for not bringing AI into the classroom.

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How higher education is failing at SEO

Search Engine Land

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. Here’s what we found.

Education 101
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Why search marketing education is a MUST within companies

Search Engine Land

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen. SUBSCRIBE See terms.

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3 B2B Lessons from the Education World

Heinz Marketing

Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B.

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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Enterprise SEO is 50% education and culture

Search Engine Land

” It’s OK, I’m here to educate you. Except for the part where you have to learn a dozen different brands and educate yourself on internal lingo terms like “BU” and “QBR.” If no one has questions, I use the time as an educational opportunity to share a new update. Look, SEO at an enterprise company is fun.

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What Is an Education CRM? How It Maximizes Student Success

G2

The education industry is brimming with fierce competition, with colleges and universities vying for the attention of the best and brightest learners.

Education 105
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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more.