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Dear SaaStr: Would You Invest in a Start-Up With 6 Co-Founders?

SaaStr

Dear SaaStr: Would You Invest in a Start-Up With 6 Co-Founders? And that startup did end up selling for over $1 Billion (!) — so it’s not a firm “No.” The reality is, in most start-ups that have 4+ co-founders … several move on as you scale. I’ve done it — once. At least with 5 true co-founders. The downside?

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“You Started This Conversation, Why Can’t You Hold Up Your End Of It….?”

Partners in Excellence

The conversation is either an outright pitch for the product, or it starts with a provocative assumption of a problem, then focuses on the product that solves that problem. Yet we expect them to get into conversations which they have no capability of holding up their end of the conversation.

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6 Reasons It’s So Hard to Sell Your Start-Up Stock as an Ex-Employee

SaaStr

Dear SaaStr: I Have Some Shares in a Successful Start-Up I Worked At, But the Company Won’t Let Me Sell Them. Why do scale-ups and startups do this? Multple transfers really add up. It ends up being a lot of paperwork, solicitation, etc. It’s a real issue that isn’t discussed enough.

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Setting up goals: Getting started with Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. In GA4 you can have up to 30 differently defined conversions, 10 more than you had in UA. To start, each of those buckets should have five or fewer conversions in them.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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Why Start-Ups Should Nail Down Their Marketing Before Building a Sales Team

Predictable Revenue

The post Why Start-Ups Should Nail Down Their Marketing Before Building a Sales Team appeared first on Predictable Revenue. Should marketing come before outbound sales? Here are 5 reasons why startups should nail down their marketing foundations before building a sales team.

Start-ups 126
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Good morning: Should start-ups worry about hyping their products?

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, should tech start-ups be worried? Stop talking up your product and exaggerating its merits. ”In Efficiently, and effectively keeping up with change.”

Start-ups 106