Partners in Excellence

OCTOBER 9, 2023

It was such a fun conversation, we focused on how we increase our effectiveness and impact through deeper understanding of our customers/prospects. What was fascinating in the conversation how the students were connecting the dots between, a deeper understanding or the customer roles, their challenges and how they feel about them.

Customers 128

Customers Prospecting Clients Up-sell 128

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 104

Customers B2C Healthcare Retail 104

Partners in Excellence

FEBRUARY 12, 2024

Somehow, our customers are lost in the process. Our customers often, focus on these issues for the very same reason. But all this doesn’t necessarily address the biggest roadblocks to our customers’ abilities to move forward. ” * What if we take the time to understand our customers’ stories?

Customers 133

Customers Negotiate Pitch Trust 133

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Customers 139

Customers Price Contact Campaign 139

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Today’s consumers are taking a more active approach to withholding their personal data.

Customers 108

Customers Retail Campaign Trust 108

Partners in Excellence

MARCH 25, 2024

We have great experience in working with customers going through the buying processes. We can bring this knowledge to our customers, helping them navigate the buying project more effectively and more quickly. But we know how to do this and help our customers. But we bear a lot of responsibility in these lengthening cycles.

Customers 121

Customers Sales Presentation Start-ups 121

Martech

MAY 31, 2024

Customer acquisition became in many respects a digital process, although it’s now being complemented again by the human touch. While social media and digital advertising have been the leading customer acquisition channels since the early days of the pandemic, live events and partner programs are becoming important again.

B2B 101

B2B Customers Contact Meeting 101

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis.

Customers 102

Customers Cross-sell Education Account management 102

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

B2B 123

B2B Cross-sell Customers GTM 123

Martech

JUNE 14, 2024

To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. Remember, having a customer provide you with their email address is a huge privilege, and it’s one that many marketers tend to undervalue. Customers can spot a bulk email from a mile away.

Customers 111

Customers Start-ups Gaming Clients 111

Heinz Marketing

SEPTEMBER 5, 2023

You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.

Customers 120

Customers Construction Consult Gaming 120

Salesforce

JUNE 10, 2024

The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. And that’s exactly what customers expect. What went wrong?

Customers 122

Customers Promote Campaign Price 122

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. BigQuery reports + customization. Universal Analytics will no longer be available for 360 or standard customers from 30 June 2024. Links + integrations.

Customers 119

Customers Campaign Engineering Strategize 119

Partners in Excellence

JANUARY 18, 2024

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. The post Letting Our Customers Ask Us The Wrong Questions!

Customers 138

Customers Up-sell B2B Trust 138

Martech

JULY 2, 2024

To know — and understand — your customers, you need to listen to them. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. The customer is the hero, while your brand is the guide in navigating and successfully overcoming the customer’s problem.

Customers 126

Customers Objectives and Key Results B2B Pitch 126

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Mission accomplished.

Customers 123

Customers Hospitality Technology Technology 123

Search Engine Land

JULY 24, 2024

A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Discover how to leverage data, AI, and advanced technologies to unlock the full potential of your customer base. Save your spot today!

Customers 80

Customers Technology Technology Growth 80

Martech

JULY 5, 2024

This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail. Time will tell if Walmart can balance this equation.

Price 88

Price Customers Retail Transportation 88

Partners in Excellence

APRIL 2, 2024

But, as we work in organizations and work with our customers, sometimes this can be the source of a giant disconnect. We know what questions we need the customer to answer to qualify the deal, we know how to present the capabilities of our products, how to handle objections, how to move to close.

Customers 132

Customers Closing Presentation Product 132

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Do customers have control over how their data is used?

Trust 114

Trust Customers Healthcare Service 114

Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Yet these same leaders complain about the ability to connect to prospects and customers. Yet these same leaders complain about the ability to connect to prospects and customers. I ask: “How does your customer make money?”

Customers 121

Customers GTM Trust Up-sell 121

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customers 138

Customers Referrals Clients Strategize 138

SaaStr

JUNE 16, 2024

Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers? This may sound simple, but the #1 thing you can and should do is create a series of marketing campaigns targeted only to churned customers. You will get some back, especially if you have a High NPS in general and most of your customers like / love you.

Customers 118

Customers Campaign B2B Meeting 118

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM Trust 145

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. An often overlooked feature of CX is sound. This is TD’s first sonic identity,” said Strawn.

Customers 117

Customers Angle Strategize Trust 117

Partners in Excellence

DECEMBER 4, 2023

We were talking, loosely, around the advantages of being customer focused and what that means. His research showed those being customer focused outperformed those being more product focused by more than 2-1. The customer/problem focused sellers always out perform the product focused sellers—enormously!

Customers 127

Customers Pitch Meeting Sell 127

Martech

JUNE 6, 2024

When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. The general purpose of a customer data platform (CDP) is to gather information from different sources and consolidate that data into a single record. You have a single customer record for Joe Smith.

Customers 99

Customers Hospitality Territory Government 99

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. Digital customer success. The post SaaS companies embrace digital customer success appeared first on MarTech. Get MarTech!

Customers 117

Customers B2B Process Service 117

Martech

MAY 7, 2024

Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms. The post Understanding customer identity without third-party cookies appeared first on MarTech.

Customers 104

Customers Retail Networking Technology 104

Search Engine Land

JULY 12, 2024

customers in its mobile app. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. Customers can ask questions about products, comparisons and buying considerations. customer base. Insights from customer reviews and expert analysis.

Customers 98

Customers Product 98