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Dear SaaStr: Do Net Promoter Scores Really Matter?

SaaStr

Dear SaaStr: Do Net Promoter Scores Really Matter? It means you are full of “promoters”. The post Dear SaaStr: Do Net Promoter Scores Really Matter? I used to not believe in NPS. But I was wrong. If you have a 50+ NPS, that means your customers are all going to recommend you. NPS is A Great Core Metric. and [link] I Was Wrong.

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Stop Promoting Your Startup. Start Promoting Real Value in Your Industry.

SaaStr

So two discussions this week were reminders to me of how much marketing has changed in the early and “pre-brand” stages: Two very successful founders ($1B+ exits) with new startups pushed me really hard to promote their new startup you’ve never heard of our our podcast + at SaaStr Annual. Start Promoting Real Value in Your Industry.

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How to Promote Youtube Videos in 2024

The Digital Technology

It has been found in the studies of Wyzowl that 91% of the potential customers want to see videos from the … How to Promote Youtube Videos in 2024 Read More » Here is an outstanding marketing fact to start with, your potential customers love video marketing more than traditional marketing.

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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. Out-of-order promotion also allows Google to enforce its relevance standards. SUBSCRIBE See terms.

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

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Beware The Overly Self-Promotional CMO

SaaStr

The best CMOs are very good at promotions. Just make sure at least 50% of their energy goes into promoting the company, and not just their personal brand. It’s easy to fall into this trap in a job and role that is in large part itself promotional. They are, after all, highly practiced at self-promotion.

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