article thumbnail

Google sued by publishers over alleged pirate textbook promotion

Search Engine Land

Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. Why it matters. This case could reshape how tech giants handle copyright infringement and impact the $8.3 billion U.S. textbook market. Why we care.

Promote 117
article thumbnail

MarTech Salary and Career Survey: More promotions and more layoffs

Martech

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. Promotions were common in the past year One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).

Promote 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google restricts promotion of deep fake sexual content

Search Engine Land

Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations could result in an account suspension. What changed.

Promote 103
article thumbnail

Dear SaaStr: Do Net Promoter Scores Really Matter?

SaaStr

Dear SaaStr: Do Net Promoter Scores Really Matter? It means you are full of “promoters”. The post Dear SaaStr: Do Net Promoter Scores Really Matter? I used to not believe in NPS. But I was wrong. If you have a 50+ NPS, that means your customers are all going to recommend you. NPS is A Great Core Metric. and [link] I Was Wrong.

Promote 89
article thumbnail

How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

article thumbnail

How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. Out-of-order promotion also allows Google to enforce its relevance standards. SUBSCRIBE See terms.

Promote 123
article thumbnail

Stop Promoting Your Startup. Start Promoting Real Value in Your Industry.

SaaStr

So two discussions this week were reminders to me of how much marketing has changed in the early and “pre-brand” stages: Two very successful founders ($1B+ exits) with new startups pushed me really hard to promote their new startup you’ve never heard of our our podcast + at SaaStr Annual. Start Promoting Real Value in Your Industry.

Promote 70