article thumbnail

The Seven Best Ways to Measure Sales Growth

Iannarino

When we talk about sales growth, we are looking at the increase in revenue in a period. But there are other ways to measure sales growth. No ways of measuring sales growth are exclusive. Each of the following metrics provides a different view of growth, letting you glean different insights.

Growth 227
article thumbnail

The Ultimate Guide to Sales Growth Initiatives-Boost Your Revenue in 2023

Iannarino

Supply chain issues and wage growth have been pushing the Fed to raise rates faster than ever, but despite these strong headwinds, there is no reason to give up on your sales goals. Interest rates are high, and it looks as if they will stay that way through the rest of 2023.

Growth 244
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Greatest Drag on Revenue Growth

Iannarino

There may be nothing worse than churn when it comes to net new revenue growth. It would not be uncommon to lose three million dollars in revenue every year, requiring three million and one dollars to get one dollar of growth.

Growth 242
article thumbnail

Digital ad spend growth drops to 7.8% this year

Martech

growth in 2024, the forecast said. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. growth in retail media search. It is projected to rebound to 11.2%

Growth 113
article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department.

article thumbnail

What Is Product-Led Growth? Let Your Customers Tell The Story

Salesforce

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? Your customers can be your promoters Discover how product-led growth is changing marketing through personalized, data-driven experiences.

Growth 98
article thumbnail

Seizing Genuine Sales Opportunities for Growth

Iannarino

In any pipeline, you will find many potential deals. Many records that show up as opportunities are not close to being deals worth pursuing. Instead, they live in your B2B sales pipeline because the salesperson must enter the record after a first meeting.

Sales 225
article thumbnail

6 Steps to Optimize Your Media Buys

Ways to be more efficient and drive growth from every investment. By becoming more automated, efficient, and connected to the rest of the business, marketing teams can navigate change and position themselves for growth. In this media optimization guide, you will learn: 6 key steps to plan and pace your media buys.

article thumbnail

16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

article thumbnail

The Power of Conversation Intelligence

Projected growth and what’s to come for Conversation Intelligence. Conversation Intelligence defined and how it impacts your business. Where Conversation Intelligence fits into your sales technology stack. Who in the Revenue organization benefits from Conversation Intelligence.

article thumbnail

The Modern Customer Success Playbook

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Satisfaction won’t cut it. But where do you start?

article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.

article thumbnail

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. The role of data in marketing-led growth and customer experiences. In this report, you’ll learn: How marketers define their roles in the digital-first era.

article thumbnail

Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to reimagine and reinvigorate the retail business model. We must still find ways to be innovative in order to remain at the forefront of our customer's minds. April 4th, 2023 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST