Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share 67

Market share Niche Gaming Service 67

Heinz Marketing

OCTOBER 25, 2022

With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Make no mistake, this is a bummer.

Growth 117

Growth Follow-up Start-ups Strategize 117

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. Strategic Sales FAQs 1.

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Growth 127

Growth Start-ups Price Drivers/motivators 127

Pointclear

JUNE 23, 2015

They know they need sales and marketing to survive, but lack of experience and knowledge in both areas and a hesitancy to hire others to do it stall their growth. They are losing the market share battle and are happy every time one of their $25K products is sold, and yet they hardly track the losses (bury them is more like it).

Market share 92

Market share Construction B2B Consult 92

Search Engine Land

APRIL 17, 2024

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. Search continues to own the largest market share of advertising – 39.5%, but that is down from 40.2% In total, search accounted for $88.8 billion of a record $225 billion in U.S. in 2022 , 41.4%

Represent 119

Represent Growth Market share 119

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 82

Growth E-commerce Profit margin Strategize 82

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.). Their task?

Growth 132

Growth Non-Profits Campaign Start-ups 132

Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 132

GTM Market share Growth Technology 132

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 152

B2B Market share Growth Product 152

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 137

Negotiate Education Market share Growth 137

Search Engine Land

OCTOBER 16, 2023

The full list of finalists Best use of AI technology in search marketing How Brainlabs quadrupled content output and tripled organic Share of Voice for Mars Petcare using AI Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly How Direct Agents Utilized Proprietary Technology To Supercharge Google Ads tCPA Bidding Algorithm (..)

Engineering 139

Engineering Non-Profits A/B testing Growth 139

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. And leaders at scale see growth slow as they don’t have a true second product.

Product 112

Product Cross-sell CRM Growth 112

SaaStr

JULY 15, 2022

Because you’ve barely penetrated a huge market. Even if that market is slowing down a little bit of buying, in the aggregate, that shouldn’t stop you stealing 0.1% market share from Shopify, Zendesk, Salesforce, etc. But even there, the growth is real. or even 1% market share.

Growth 117

Growth Market share Up-sell Trust 117

Search Engine Land

MARCH 4, 2024

Using Adthena’s search intelligence, they benchmarked market share, categorized competitors and unified their messaging to gain traction in areas of opportunity. With this insight, you can easily benchmark yourself against your top competitors, review your market position by category, or identify room for growth.

Territory 118

Territory Market share Legal Strategize 118

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 89

Go To Market GTM Cross-sell Growth 89

Search Engine Land

OCTOBER 20, 2023

The new customer growth resulting from those improvements is an outcome. Here are examples of common SEO outputs: Traffic metrics The growth of organic visitors to a site, as measured through metrics like page views and sessions, serves as a primary indicator of the website’s visibility in search.

User Experience 128

User Experience Growth Conversion Engineering 128

Search Engine Land

AUGUST 8, 2023

For the ninth consecutive quarter, we delivered double-digit growth. Self-serve and multi-location accounted for more than half of our advertising revenue for the first time, reaching a milestone that reflects our long-term strategy to drive growth through our most efficient advertising channels."

Pipeline 92

Pipeline Growth Follow-up Trust 92

Force Management

JUNE 22, 2022

Companies that drive significant growth in their markets all have one thing in common — cross-functional alignment around buyer value and solution differentiation. When you correct this misalignment, it can lead to increased margins and market share.

Market share 107

Market share Growth Closing Conversion 107

Search Engine Land

FEBRUARY 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. Misconception 1: Affiliate steals brand clicks and drives up CPC This is the biggest and most immediate hurdle I tend to identify with search marketers, so it’s a good place to start.

Non-Profits 97

Non-Profits Real Estate Retail Commission 97

SaaStr

AUGUST 19, 2020

Public SaaS companies are now worth more than $1 trillion collectively , and Apple alone $2 trillion: With those massive valuations generally come insane expectations of growth, not just for now, but for a decade to come. You buy that growth. Not some tiny startup that might take years to get to material revenue or market share.

Growth 106

Growth Price Market share Meeting 106

Search Engine Land

SEPTEMBER 19, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. What are search ads?

Price 144

Price Meeting Quota Engineering 144

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. Customer Acquisition Costs Acquiring new customers can be costly, especially in competitive markets.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Search Engine Land

OCTOBER 4, 2022

Savings can even be reinvested into areas of greater growth. To prevent you from a) wasting budget or b) losing market share. The tool automatically deactivates and reactivates bidding to ensure full optimization of brand clicks and market share. This opportunity for significant growth is a no-brainer.

Represent 97

Represent Engineering Market share Gaming 97

Search Engine Land

NOVEMBER 6, 2023

Amazon reportedly employs an algorithm created by former executive Jeff Wilke to prevent other online stores from lowering prices, aiming to deter price competition and maintain higher prices in the market. This approach involves mimicking competitors’ pricing changes to avoid losing market share.

Price 119

Price Commission Retail User Experience 119

SaaStr

FEBRUARY 12, 2022

Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. Lapeyre believes that you should consider your strategy as a growth engine. Measure Customer Success.

Customers 91

Customers GTM Referrals Growth 91

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. Driving up ARPU at scale key to growth with SMBs. Growth Despite Flat Customer Locations. But driving payments processed up 17% on a constant currency basis helped boost revenue growth, for now. #5. So one large category of software spend is on Point of Sale systems.

Retail 91

Retail Growth Up-sell Price 91

SaaStr

SEPTEMBER 27, 2023

You can raise ever more venture capital to fund it, or you can try to stay more capital efficient but often trade off some growth just when it’s getting going. Once you cross 10% market share in your core niche / segment — start investing in the next one. And just when the competition starts to catch up. A bit more here.

Niche 98

Niche Engineering Start-ups Growth 98

Martech

MARCH 18, 2024

The math of lead gen success has been on the decline for years now and was never a sustainable growth strategy. The solution has always been to focus more on brand awareness and recall, taking more of the market share by earning a place in the consideration set.

B2B 118

B2B Lead generation Prospecting Market share 118

Search Engine Land

OCTOBER 17, 2023

Consider a blog on why {client} customer service is key to their growth. Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ). Poor customer service? Missing a key feature that users are craving?

Angle 127

Angle Strategize Strategic planning Territory 127

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 122

Finance Trust Market share Strategize 122

SaaStr

SEPTEMBER 25, 2023

Marketing and sales teams’ biggest joint efforts should be moving the prospect through the funnel, not the top or the bottom. How Greenhouse Aligns Sales & Marketing Shared OKR (Objectives & Key Results): Build cross-functional strategies that sales, marketing, product, and success teams can all help execute.

Objectives and Key Results 100

Objectives and Key Results Lead generation Campaign Sales 100

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Salesforce, for example, increased its revenue market share to 18.4%

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Martech

SEPTEMBER 13, 2021

The metric was bolstered by research from Peter Field and Les Binet that showed a link between share of voice and share of market. They found that if a brand increased their share of voice beyond that equilibrium (creating an “excess share of voice”), it could result in market share growth.

Market share 125

Market share Growth 125

Heinz Marketing

JUNE 11, 2022

Thank you, Svetoslav Dimitrov , for your insight on common mistakes with marketing copy. The three “I’s” are critical to success and growth. What do they mean to sales and marketing? A report reveals that email marketing automation will take the largest slice of market share at just over 32%.

B2B 112

B2B E-commerce Sales Growth 112