Consulting Services: Putting the Client First in Sales and Delivery [Podcast]

Sandler Training

Brian Sullivan, VP of Sandler Enterprise Selling, speaks with Steve Moritz, thirty year veteran of the technology industry and CEO of Moritz Consulting Group about Consulting Services: Putting the client first in sales and delivery.

Why event technology is critical to marketing success

Martech

Fortunately, the demand for virtual events is high, and marketers have more opportunities to integrate event technology into their campaigns than ever before. Incorporating event technology into marketing tech stacks can be much easier said than done, according to Lovatt.

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18 Awesome Technology Quotes to Inspire & Motivate

criteria for success

I think we can all agree that technology is essential. All silliness aside, embracing technology isn’t always easy. But remember, utilizing technology doesn't have to be overwhelming. 18 Awesome Technology Quotes to Inspire & Motivate. Technology Quotes for Humanity.

How to unlock the power of your marketing technology

Martech

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. Assessing your marketing technology ecosystem.

The State of XaaS Sales 2022

Technology as a service (XaaS), sold on a subscription basis, is becoming the industry’s dominant go-to-market model. Discover what impact this change has on sales, and gain insight into how to optimize your sales organization for selling XaaS.

How the pandemic affected marketing technology replacements

Martech

For the past few weeks, we’ve been highlighting the changes marketing teams made to their technology stacks in the past year and found that despite the upheaval of the coronavirus pandemic organizations replaced plenty of tools and platforms.

Technology Impact on Business.

SalesBlog!

Two of my favorite subjects are technology and business. It just made sense to share technology impact on business with a larger audience. As you can see new technology has a tremendous impact on how we do business. Disruptive Technology. Future Technology Impact.

Enabling with technology, differentiating through humanity

Martech

The pandemic has spurred the adoption of technology at an amazing (and sometimes alarming) rate, but many organizations are mistakenly focusing exclusively on digital transformation without trying to bridge the divide between tech and humanity. Be mindful of over-rotating towards technology.

Making the case for marketing technology within your organization

Martech

It’s up to marketers to make the case for the technology they want to use. That’s because marketers fail to define a goal or “end state” for the technology they want to implement, according to McCune. Making the case for marketing technology within your organization.

Six Common Mistakes Salespeople Make When Using Videoconference Technology

Sandler Training

The post Six Common Mistakes Salespeople Make When Using Videoconference Technology appeared first on Sandler Training. Blog Posts Professional Development technology in sales technology tools workplace enviroment

When it comes to marketing technology, ends come before means

Martech

But understanding your goal before purchasing technology, isn’t how some marketers operate. The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” A CDP is like a map.

How technology is enabling community marketing

Martech

You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. ” The post How technology is enabling community marketing appeared first on MarTech.

How to build a successful marketing technology roadmap

Martech

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. But this isn’t about adopting the latest, greatest technology. But technology can help enable that.”.

How Technology Has Helped Business Industries

Sales Pop!

The impact of technology on our lives is undeniable. Even the fact that you are reading these words right now is a testament to how technologically advanced our society has become. The good news is that technology provides excellent solutions for both of these problems.

Calling all technology-focused marketers: Submit a session pitch for MarTech!

Martech

If you’re using data and technology to solve your customers’ problems, build customer communities, empathize with their values and retain them across their lifetime, we want to hear from you. The post Calling all technology-focused marketers: Submit a session pitch for MarTech!

B2B Reads: Technology Overload, Micromanaging, and Boundaries

Heinz Marketing

Questions that can help your team manage technology overload. There’s no shortage of technology in today’s world, but sometimes it can be a bit too much. The post B2B Reads: Technology Overload, Micromanaging, and Boundaries appeared first on Heinz Marketing.

Humans and Technology Must Win Together, Too

Sales Pop!

In this next article on the topic of “Win Together,” let’s explore the fact that, if we are to continue to succeed in the future, humans, and technology must win together, too. Racing Progress of Technology. This kind of collaboration results in unprecedented advancement of technology.

How to Ramp Salespeople Up Fast On New Sales Technology

Sales Gravy

Most sales organizations and sales enablement teams are actively seeking ways to ramp salespeople up fast on new sales technology. Check them out here: [link] Most sales organizations and sales enablement teams are actively seeking ways to ramp salespeople up fast on new sales technology.

How to implement new marketing technology to drive innovation

Martech

When a company has decided to invest in new technology, for example, failure or success can hinge on avoiding the following mistakes. Businesses need to get critical insights from their technology, so marketers should be armed with the right questions.

Leveraging technology to overcome barriers to inclusion

Concentrix Catalyst

The post Leveraging technology to overcome barriers to inclusion appeared first on Concentrix Catalyst. In Australia alone, at least 5 million consumers are vulnerable to exclusion due to accessibility challenges.

Selling Technology to the CTO

Richardson

Selling digital solutions means going beyond the technology. The buyer is often familiar with the specifications of the solution before the selling conversation begins.

Holistic Approach to Technology Sales.

SalesBlog!

This is where the Holistic Approach to Technology Sales comes in. Holistic Approach to Technology Sales or HATS is very simple. The post Holistic Approach to Technology Sales. Sales Holistic Approach Technology Sales

More executives become champions for replacing marketing technology

Martech

Related: Though marketers wanted to save on cost, better features drove 2021 technology replacements. The post More executives become champions for replacing marketing technology appeared first on MarTech.

Marketing operations and technology shouldn’t ignore the web

Martech

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. While the marketing operations and technology community doesn’t ignore web systems, it could benefit from focusing on them more.

Are you frustrated with your technology Frankenstack?

Membrain

Is this you or someone you know? Somewhere on your smartphone lurks at least one… two… maybe three little apps you haven’t used in six months. At least some of those apps… maybe dozens of them… are work tools you never log into. Sales Enablement

Universal scenarios: The key to comparing personalization technologies

Martech

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy.

Google’s Privacy Sandbox ad technology testing begins

Search Engine Land

Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting. Please visit Search Engine Land for the full article

The Real Story on MarTech: A holistic personalization technology strategy

Martech

In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. A holistic technology strategy.

How Technology Can Improve Energy & Utility Customer Satisfaction

Salesforce

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Digitization (upgrading technology) may seem daunting, but the following steps can start you down the right path. Amplify your existing technology.

Understanding different product roles in marketing technology acquisition

Martech

In fact, it’s the name of one of the defined roles within the scrum team, and my fellow contributor Stacey Ackerman focuses her writing on how agile can apply to marketing technology and operations. In the tech world there are plenty of people devoted to product roles.

Building An Effective and Scalable Content Strategy Using Technology

Accent Technologies

Uncategorized sales enablement technology content organization content strategy operations sdsummit 2019 siriusdecisions tagging taxonomyCheck out our latest blog inspired by James Mathewson and Phyllis Davidson's SiriusDecisions Summit presentation on content strategy and operations.

How Leilo is using technology to create a new category

Martech

As Leilo rolls out their product with wider distribution, Broady has discovered that the sales and marketing technology at the retailers varies greatly. The post How Leilo is using technology to create a new category appeared first on MarTech.

Using New Technology

Engage Selling

Today I’ll speak on new technology and how chosing the right tools can help you improve your work as a sales leader. At the same time, be prepared that I also advocate jettisoning those old technologies that are not serving you well anymore. Today I’ll speak on new technology and how chosing the right tools can help you improve your work as a sales leader. Sales Coaching technology The Sales Leader

Technology Self Test

Engage Selling

Not all technology should be implemented all the time! In today’s podcast I’ll share three points to consider when faced with the choice of introducing new technology into your sales process. Not all technology should be implemented all the time! In today’s podcast I’ll share three points to consider when faced with the choice of introducing new technology into your sales process. Sales Coaching technology The Sales Leader

How event marketers can use hologram technology for live and hybrid experiences

Martech

Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom.

Embracing The Technology Surge

Engage Selling

Sales Coaching technology The Sales Leader Your Clients are demanding a seamless sales experience across all platforms. Are you enabled to deliver one? Your Clients are demanding a seamless sales experience across all platforms. Are you enabled to deliver one? Podcast Series: The Sales Leader 3D Sales Training System Colleen Francis Engage Selling Solutions Lead Up!

Why your technology-neutral message is the wrong one

Membrain

“I don’t try to tell clients what technology they should be using. We work with whatever systems they currently have.”. Sales Training

How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

Martech

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Non-fungible tokens are digital objects that use blockchain technology to make sure that they are unique.

How to Build a Digital Business Technology Platform

Smarter With Gartner

Whether the end goal is to optimize or transform, organizations need a digital business technology platform (DBTP) to enable it. A DBTP provides the architecture to interlace and orchestrate five overlapping technology sub-platforms critical to digital business. Select technologies.

Why technology-enabled services is the new frontier for sales

Membrain

He told me about one of the key trends he’s seen in the past few years in many industries: Technology-enabled services.