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On the False Belief in Technology

Iannarino

In the past few days, several people have shared content touting the idea that technology can improve sales results. A number of the cited statistics point to a particular application that provides better outcomes. This belief began with the CRM and the promise of greater accountability and control, with neither being true.

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The Only Technology That Wins B2B Sales

Iannarino

Far be it from me to tell you what technologies to remove from your sales tech stack , but if you cannot connect something to revenue growth or some important sales objective, you may not need it. As sales tech stacks grow, consuming more time and becoming more expensive, sales results continue to plummet.

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. The post The ethics of AI-powered marketing technology appeared first on MarTech. Get MarTech!

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Why martech must mean more than just technology

Martech

Martech is a lot more than marketing technology. “It Martech is really at the intersection of technology, strategy and people, he said. It’s what pulls people and technology together in service of defined objectives and desired outcomes: Growth, revenue goals, winning branding and so on,” Davis said. “I Registration is free.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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The Importance of Focus Over Distractions in the Age of Technology

Iannarino

Every new idea or technology, or even some passing fad , causes sales leaders and salespeople to believe something new will make selling easier, faster, and certain. It seems we continually lose the thread when it comes to selling. Sales organizations are distracted by every new shiny object that flashes across LinkedIn.

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Free Range Salespeople vs. Technology Pod Dwellers

Iannarino

The last few posts I published on LinkedIn have revealed generational differences. The content suggested salespeople should meet with clients face-to-face, leading several readers to argue against this because their clients prefer virtual meetings.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings. In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

Evaluate your technology needs and the questions to ask. Discover valuable insights and practical steps on how to: Adjust your tactics to deal with the impact of 2020. Keep remote onboarding and training engaging (including SKO). Deliver content and tools sellers will love. Take the next steps from Sales to Revenue Enablement.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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3 Mistakes Organizations Make While Developing ABM Programs

Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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The Power of Conversation Intelligence

Where Conversation Intelligence fits into your sales technology stack. In this eBook, we’ll cover: The history of Conversation Intelligence. Conversation Intelligence defined and how it impacts your business. Who in the Revenue organization benefits from Conversation Intelligence.