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On Service And Serving

Partners in Excellence

It has always been a custom in our family to take some time during these special days to reflect on their and millions of others’ service. Service was a critical mission to each of them. As I reflect on those committing so much to service, I cannot escape thinking about our current society. To many service is an anathema.

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Google automates lead credits for Local Services Ads

Search Engine Land

Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Since launching in 2017, Local Services Ads have evolved, but the manual dispute system has become challenging to scale and vulnerable to gaming. Why it matters. Key changes.

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6 SEO tactics for home service companies

Search Engine Land

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home services niche. This article tackles general SEO best practices and uniquely effective tactics for home service providers. Elements that apply universally across SEO and local SEO.

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Salesforce delivers Unified Knowledge to service agents


Salesforce announced a new source of intelligence for service agents, Unified Knowledge. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries. It was developed through a partnership with Zoomin Software. Why we care.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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Google investigating Local Services Ads bug

Search Engine Land

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. Really dislike this rollout with Local Services Ads.

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The Future of Service is Here: 7 Game-Changing Field Service Management Trends


The way we handle the field services business is changing — and fast. From drones surveying construction sites to predictive maintenance anticipating equipment failure in advance, technology continues to evolve and integrate deeper into construction workflows.

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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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3 Mistakes Organizations Make While Developing ABM Programs

Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

By attending this exclusive session, you'll walk away with strategies to: Save time, money, and resources by moving beyond manual reviews 🌐 Seize every coaching opportunity with targeted insights 🎯 Retain valuable customers with enhanced service quality 📈 Don't miss this event!

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The State of XaaS Sales 2022

Technology as a service (XaaS), sold on a subscription basis, is rapidly becoming the dominant go-to-market model in the industry. Many companies have been on a journey to transform and optimize their sales organizations for XaaS, but the clock is ticking, and the runway for making these changes is shortening.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Whether you're new to intent data or want to get more from the services you’re already using, this webinar will deliver valuable insights. and get a practical roadmap for effectively leveraging intent data once you receive it. Don’t miss this must-attend session. May 10, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT