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3 challenges for marketers as retail media networks evolve

Martech

While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Dig deeper: Why we care about retail media networks Include multiple retail media networks in your strategy Your customer’s journey is more complicated than ever. Are you getting the most from your stack?

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Chase launches media network

Martech

Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. Dig deeper: Why we care about retail media networks Data. Dig deeper: 2024 Predictions: Retail media networks Early adopters. The post Chase launches media network appeared first on MarTech.

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Google launches Google TV advertising network

Search Engine Land

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads. Why it matters. Why we care.

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Google launches Google TV advertising network

Martech

Google launched a new connected TV advertising network Monday. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

But that doesn't mean there aren't some frustrating roadblocks on the network. LinkedIn Recruiter is an effective way to start the recruitment process for an open position. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.

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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

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Improving Your Networking Game as a Field Sales Representative

Veloxy

Today, we’re sharing some networking tips that you and your sales team can use. You never know where that door will take you and if you play your cards right, it could expand your business network tremendously. That is why the timing can be so crucial when it comes to trying to network with people and promote sales.

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