article thumbnail

Google launches Google TV advertising network

Search Engine Land

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads. Why it matters. Why we care.

article thumbnail

Google launches Google TV advertising network

Martech

Google launched a new connected TV advertising network Monday. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chase launches media network

Martech

Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. Dig deeper: Why we care about retail media networks Data. Dig deeper: 2024 Predictions: Retail media networks Early adopters. The post Chase launches media network appeared first on MarTech.

article thumbnail

Chase launches first bank-led media network

Search Engine Land

Over the last several years, many retailers have grown new revenue streams by setting up retail media networks (RMNs) for advertisers. Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release.

article thumbnail

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

But that doesn't mean there aren't some frustrating roadblocks on the network. LinkedIn Recruiter is an effective way to start the recruitment process for an open position. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.

article thumbnail

PayPal launching ad network fueled by user purchase data

Search Engine Land

The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s roughly 400 million users with personalized promotions and ads based on their transaction histories. What’s happening? Why we care. What they’re saying.

article thumbnail

2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

Retail 102