Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements.

Assembly Line 115

Assembly Line Contract B2C GTM 115

Martech

NOVEMBER 7, 2024

The not-so-hidden high costs and long contracts ABM platforms are expensive. Many providers require long minimum contracts, often locking companies into a year or more of service with six-figure annual fees.

B2B 129

B2B Contract CRM GTM 129

SaaStr

JULY 3, 2025

90 Days: Show Measurable Impact By the end of the first full sales cycle (90 days), you should see clear signs of improvement: more demos, more contracts being drafted, and ideally, more closed deals. At this stage, if they’re not generating momentum in the pipeline, it’s time to dig into why. It’s a bad sign.

Pipeline 102

Pipeline Contract Sales Closing 102

PandaDoc

MARCH 13, 2025

As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. Contracted deals ensure that pricing is more predictable, consistent, and transparent between buyers and sellers. What is contracted pricing? Long-term customer loyalty.

Contract 52

Contract Price Negotiate Non-Profits 52

Partners in Excellence

FEBRUARY 12, 2025

As I dove in, I discovered the sellers were not entering opportunities into the pipeline until they were actually in the contract negotiation stage. They had won the business, the losses were only because in the contracting process, the project got derailed. Why were they entering them so late? A few sellers, then more, broke the code.

Gaming 117

Gaming Contract Pipeline CRM 117

Hubspot

SEPTEMBER 12, 2024

B2B buyers will look at their business requirements and a product’s technical specifications to determine the initial fit, and they’ll sign contracts based on potential ROI, provider reliability and post-sale support, and the flexibility of pricing terms.

B2B 81

B2B B2C Tradeshows Contract 81

Sales Hacker

OCTOBER 11, 2024

For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed. You can’t change what’s already happened. What you can do is focus on metrics that lead to those results. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails.

GTM 114

GTM X-functional Pipeline Construction 114

Sales Gravy

APRIL 10, 2025

Fancy decks, CRM tagging, and custom email flows feel like progressbut they dont get the contract signed. Fancy decks, CRM tagging, and custom email flows feel like progressbut they dont get the contract signed. Most salespeople would rather look productive than be productive. Top producers know: The tools support the basics.

Closing 82

Closing Objection handling Cold Call Contract 82

Hubspot

SEPTEMBER 6, 2024

Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. When a prospect first reaches out for more information, I’ve found that engagement is at its peak.

Closing 80

Closing Contract Technique Sales 80

Martech

AUGUST 13, 2024

State privacy laws now emphasize accountability, requiring businesses to ensure partners handle personal information lawfully, with mandatory audit provisions in contracts,” said Michael Hahn, EVP, general counsel, IAB and IAB Tech Lab, in a release. And that’s where a solution for all these parties comes in.

Contract 116

Contract Launch Campaign Meeting 116

Sales Gravy

FEBRUARY 4, 2025

Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale. The conversation with Zack revealed practical strategies you can use to overcome these hurdles and keep your own pipeline healthy.

Sell 73

Sell Customers Contract Construction 73

Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. Unfortunately, the news industry is not united in its response. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

SaaStr

JULY 14, 2025

You should see more demos, more contracts being drafted, and a noticeable lift in pipeline metrics. Too much process talk, not enough talk about how to get more out of the deals already in process, is a big flag. Pipeline Metrics : Are they growing the pipeline? If the pipeline isn’t growing, that’s a red flag.

Pipeline 70

Pipeline Contract Quota Growth 70

Martech

SEPTEMBER 12, 2024

Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Sprout Social added features to its social media management software.

Cross-sell 114

Cross-sell Construction Legal Contract 114

Search Engine Land

JULY 11, 2024

Most SEO contracts can be canceled easily and without clients spending much. Take feedback professionally. Remind yourself you are only human. Our job is to help websites reach the people they seek to serve. That last part is key. We are not saving lives. Yes, what we do matters.

Account management 76

Account management Clients Contract Start-ups 76

Martech

NOVEMBER 19, 2024

Ban exclusive search contracts. Separate Android from Search and Google Play (without requiring the sale of Android). Expand advertiser control and transparency. Restrict Google’s AI content usage. Between the lines. Dig deeper: Google blasts DOJ’s ‘radical’ proposed breakup plan The other side.

Cross-sell 73

Cross-sell Legal Contract Sales 73

Partners in Excellence

MAY 22, 2025

What she wanted to review was pricing issues (they are heavily threatened with tariffs), specific contract issues, and other similar things. With this CRO, the people that should have been doing this work were her RVPs, some of the Sales Ops Team, and some from Contracts/Legal. It exacerbates it. It creates other problems.

Contract 108

Contract Legal Meeting Trust 108

Martech

JULY 16, 2024

While the collapse and contraction of the CDP space hasn’t happened as some predicted, there has been some slowing across the space, both in funding levels and innovation. It makes sense, as many early adopters of CDP were buying a solution to a single problem.

SQL 62

SQL Contract Customers Conversion 62

Hubspot

AUGUST 26, 2024

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. No one is going to sign a contract on your first outreach, and they probably won’t even respond to your email or answer the phone.

Follow-up 85

Follow-up Contract Sales Technology 85

Martech

APRIL 30, 2025

Check references and negotiate key commitments in writing in the contract Before making a final decision, check online reviews and speak with one or two customer references, ideally from a business similar to yours. When negotiating the contract, ensure key commitments are in writing.

B2B 104

B2B Objectives and Key Results Territory Negotiate 104

Martech

JANUARY 8, 2025

And make digital signature tools like DocuSign or Adobe Sign your go-to for contracts. If thats not an option, at least integrate the tools youre using so they play nicely together. A single click beats printing, signing and scanning any day. Marketers can advocate for tools that simplify sales workflows and improve the buyer experience.

CRM 124

CRM Follow-up Sales Prospecting 124

SaaStr

APRIL 12, 2025

If they’d sent 3 or more contracts through the system as a PLG / self-serve lead, it was a good one. For example: At Adobe Sign / EchoSign, we learned that SMB leads who hadnt used our product at least 3 times were far less likely to convert. By tightening our qualification process, we improved pipeline efficiency and conversion rates.

SQL 50

SQL Pipeline Contract Meeting 50

Hubspot

AUGUST 27, 2024

AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Price 72

Price Profit margin Contract Retail 72

Search Engine Land

JULY 22, 2024

Reserve the following now, get contracts with partners signed and get budgets approved as soon as possible: Influencer dates for promotions and products in their hands. Most of the year, a good affiliate manager works on building evergreen content that brings top-funnel traffic to the site. This year’s space is limited.

Niche 98

Niche Retail Promote Follow-up 98

Hubspot

APRIL 30, 2025

or Is there a discount if we sign a two-year contract? For example, marking their contract redlines with high priority for the legal team might shave an additional 3-5 days off the implementation timeline. Inquiries about contract details. It means theyre seriously considering how to make this purchase work.

Contract 31

Contract Sales Objectives and Key Results Prospecting 31

SaaStr

JUNE 25, 2025

For SaaS account executives, commissions typically range from 8-10% of the first-year Annual Contract Value (ACV) of a deal. Dear SaaStr: What is a Normal Commission for an Account Exec as a Percentage on Revenue of a Deal? This is pretty standard for inside sales reps working on mid-market or enterprise deals.

Commission 74

Commission Contract Inside sales Closing 74

RingDNA

JUNE 15, 2025

Even a major B2C purchase, such as a new car, for example, is tiny compared to the capital that changes hands monthly in large B2B enterprise software or services businesses, where contracts are routinely in the six or seven figures.

B2C 62

B2C B2B Contract Objection handling 62

Search Engine Land

AUGUST 5, 2024

Expertly documenting your strategy could be the difference between getting more budget or a canceled contract. At the end of the day, especially for those working in agencies, you never know who might pick up this document and read it – your client’s manager, CEO or CFO.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Martech

OCTOBER 21, 2024

The client took screenshots of the reports and canceled the contract. Carefully review all contracts and terms of service to ensure they explicitly state that the work and any data generated are owned by your organization (the client). The charges didn’t justify the cost, even with a reasonable markup fee.

GTM 127

GTM Contract Clients Campaign 127

SaaStr

JUNE 5, 2025

Companies like Abridge in Bessemer’s portfolio are selling “tens of millions of dollars of contract value to large hospital systems” by automating medical scribing and back-office operationsdirectly replacing labor costs rather than just improving software efficiency.

Hospitality 99

Hospitality Healthcare Represent Strategize 99

PandaDoc

OCTOBER 15, 2024

Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. Professional services : consulting firms and other large, complex professional services with many moving parts in the contract process.

Legal 52

Legal Contract Cross-sell Finance 52

Salesforce

SEPTEMBER 19, 2024

They can use SMS to renew a customer’s contract and onboard them to the latest features with Service in the loop. For example, a telecom company can use Advanced Edition to keep their Sales and Service teams informed of their customer’s actions throughout the churn campaign using data-triggered workflow automations.

Territory 126

Territory Launch Growth Contract 126

Search Engine Land

AUGUST 19, 2024

Operations The operations manager handles the machine and ensures it runs smoothly, including contracts, staff wages, HR, etc. Yes, they will have a marketing manager, but they are the business’s CEO and main driver. It is the owner that negotiates deals and brings in clients.

Account management 84

Account management Clients Gaming Drivers/motivators 84

Search Engine Land

JULY 25, 2024

But when defending our retainer or contract renewal, businesses want to know how their SEO spend will tangibly impact the bottom line. Dig deeper: SEO for user activation, retention and community How to keep your SEO efforts going during a downturn The general message is “do not reduce spending.” That’s great.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

SaaStr

MARCH 23, 2025

When Graham joined in February of last year, Codeium had approximately 200 customers generating low single-digit millions in revenue, combining self-service and enterprise annual contracts. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1.

GTM 97

GTM Territory Pipeline Growth 97

Sales Gravy

JANUARY 1, 2025

For instance, a lead might take 20 months to convert into a customer due to factors like contract timing or budget availability. For instance, a lead might take 20 months to convert into a customer due to factors like contract timing or budget availability.

Follow-up 98

Follow-up CRM Contract Customer Relationship Management 98

SaaStr

APRIL 30, 2025

This includes contracts, pricing approvals, and any legal requirements. Are customer success teams equipped to drive renewals and expansions? Compliance and Documentation : Check that all deals are properly documented and compliant with company policies.

Cross-sell 74

Cross-sell Pipeline Legal Contract 74