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Consultative Selling: Listening Closely with Interest

Iannarino

If you want to improve your ability to practice consultative selling, you need to listen closely and with interest. If you ask a non-salesperson whether salespeople tend to be better at speaking or listening, most will answer they are more adept at speaking. They may also suggest that salespeople are not good listeners.

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Mastering Consultative Sales Training: Strategies for Success

Iannarino

In today's ever-changing business landscape, mastering consultative sales training can be the key to unlocking your sales team's potential and driving success.

Consult 222
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How Consultative Is Your Sales Approach?

Iannarino

One way to improve your sales approach is to be consultative. The more consultative you are, the easier it is to win deals, which is not to suggest winning deals is ever easy.

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How to Be Truly Consultative

Iannarino

The evolution of the complex B2B sale has all but eliminated "transactional" approaches and is now moving past "consultative" to something like "super-consultative," or "truly-consultative.".

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. The perception is that buyers are “in control” and armed with more information than ever before.

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Master Consultative Selling with High Gain Questions: Techniques for Effective B2B Sales

Iannarino

Unlock the true potential of consultative selling by mastering high-gain questions that drive meaningful client conversations.

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Answering Your Questions About Consultative Selling

Iannarino

Many B2B sales representatives believe they are consultative because they ask questions and avoid being pushy. Asking questions alone is not evidence of a consultative approach. Many salespeople ask questions without being consultative.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2%