Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference. Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February. Processing.

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Launch Pitch Represent B2B 106

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

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Launch Sell Represent Sales 244

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. The post Chase launches media network appeared first on MarTech. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Get MarTech! In your inbox.

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Networking Launch Retail Construction 111

Search Engine Land

AUGUST 23, 2024

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” ” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health. Technology. “These ads will be accompanied by text that highlights their products,” Adweek reported.

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Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The post Klaviyo launches Klaviyo AI appeared first on MarTech. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time.

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Launch A/B testing Campaign Technology 108

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.

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Launch Product Retail Campaign 108

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

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Launch Product GTM Technology 101

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. Dig deeper: Integrate launches new media solution Why we care. The post Integrate launches new Performance Center appeared first on MarTech. The center is intended to accelerate and optimize marketing decision-making.

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Launch Drivers/motivators B2B Represent 106

Martech

MAY 10, 2024

ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. A Monday launch would certainly be a shot across Google’s bow. The post ChatGPT expected to launch search feature Monday appeared first on MarTech. Rumor has it. I think that would be cool,” Altman said.

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Launch Gaming Product Process 112

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024.

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Launch CRM Gaming Service 115

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. The post Google launches Google TV advertising network appeared first on MarTech. Google TV offers targeted, in-stream video inventory across more than 125 channels. Google TV What it is. Email: Business email address Sign up now Processing.

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Networking Launch Territory Sports 107

Martech

SEPTEMBER 24, 2024

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. The post TikTok Search Ads Campaign launches in US appeared first on MarTech. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. Processing.

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Launch Campaign Engineering Conversion 64

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

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Pipeline Launch B2B Meeting 95

Martech

FEBRUARY 1, 2024

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The post IAB launches new privacy compliance tool appeared first on MarTech. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. Why we care. Get MarTech! In your inbox.

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Launch Government Legal Trust 115

Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The post SurveyMonkey launches new forms solution appeared first on MarTech. Forms will be available in all paid plans at no extra charge and will also be offered as a standalone tool. In your inbox. Business email address Subscribe Processing.

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Launch Contact Technology Technology 117

Martech

JUNE 7, 2024

Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. The post Google launches marketer resource center and AI recommendation tool appeared first on MarTech. This gives marketers one central point to keep up to date with new AI functionalities.

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Launch Campaign Education Product 117

Martech

MAY 16, 2024

The post Amperity launches composable ‘Lakehouse’ CDP appeared first on MarTech. But getting clean data where it’s needed, fast and inexpensively, can’t be a bad thing. Email: Business email address Sign up now Processing.

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Launch Customers Process 100

Search Engine Land

MAY 31, 2024

Site launches are arguably one of the most risky SEO endeavors. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or something completely out of their hands. This can lead to a significant decrease in total traffic after launch.

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Launch User Experience UX Education 89

Search Engine Land

JUNE 11, 2024

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. Why it matters. Connected TV viewing continues to rise, with over 150 million people watching YouTube on their TV screens each month.

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Networking Launch Sports 92

Martech

OCTOBER 1, 2024

The post Optimizely to acquire NetSpring, launches Personalization appeared first on MarTech. Dig deeper: What the composability revolution means for the martech stack Email: Business email address Sign me up! Processing.

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Launch User Experience Engineering Follow-up 59

Martech

OCTOBER 12, 2023

InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The post InMobi launches new identity resolution tool appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Launch Process 117

Search Engine Land

MAY 20, 2024

OpenAI didn’t launch its much-rumored ChatGPT Search product last week. Has OpenAI quietly launched an early version of ChatGPT Search, as part of the GPT-4o rollout? But remember – OpenAI also launched a web crawler, GPTBot , in August. And the websites it lists aren’t hallucinations. Dig deeper.

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Launch Product Engineering 89

Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening.

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Launch Represent Campaign Product 120

Search Engine Land

FEBRUARY 21, 2024

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters.

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Launch Entertainment Conversion Product 123

Martech

MAY 20, 2024

Please list what technologies and actions are necessary to launch and maintain a customer loyalty program? What technologies and actions are necessary to launch and maintain a customer loyalty program? To launch and maintain a customer loyalty program, consider the following technologies and actions: 1.

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Launch Customer Relationship Management Technology Technology 99

Search Engine Land

APRIL 18, 2024

Although Threads isn’t at the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last year and now has about 85 million monthly active users. Why we care: Brands and marketers will soon have another way to reach their target audiences.

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Launch 98

Martech

JULY 12, 2024

The post LinkedIn’s AI ad tool to launch globally this fall appeared first on MarTech. Are you getting the most from your stack? Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

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Launch Campaign B2B Process 107

Martech

MAY 1, 2024

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The post Qualtrics launches new Strategy & Research Suite for XM appeared first on MarTech. The Strategy & Research Suite.

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Highspot

AUGUST 21, 2024

You’ve been gearing up for your new product launch over the course of weeks, months, or maybe years––and it’s quickly approaching. This launch of new innovation is an opportunity to inspire the organization, deepen customer satisfaction, engage new buyers, and generate revenue for the business.

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Launch Product Strategic planning Quota 52

Martech

OCTOBER 6, 2023

The post Meta launches genAI features for ads appeared first on MarTech. These announcements seem relatively modest — generate texts and images at scale — but they have the potential to speed up and ease creative workflows for small teams, especially at those smaller businesses that rely heavily on Meta channels to reach their audiences.

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Launch Conversion Process Customers 137

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. The post Google launches AI tool for YouTube ad optimization appeared first on MarTech.

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Launch High impact Campaign Process 126

Search Engine Land

AUGUST 5, 2024

Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations.

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Launch Clients 132

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. The post Microsoft Advertising launches new video ad product appeared first on Search Engine Land. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform.

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Launch Product Campaign Represent 116

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility.

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Launch Campaign Education Process 123