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Chase launches media network

Martech

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. The post Chase launches media network appeared first on MarTech. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Get MarTech! In your inbox.

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SAP Emarsys launches AI Product Finder

Martech

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.

Launch 99
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Meta could launch Threads ads this year

Search Engine Land

Although Threads isn’t at the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last year and now has about 85 million monthly active users. Why we care: Brands and marketers will soon have another way to reach their target audiences.

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Klaviyo launches Klaviyo AI

Martech

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The post Klaviyo launches Klaviyo AI appeared first on MarTech. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time.

Launch 101
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What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.

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Chase launches first bank-led media network

Search Engine Land

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.

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Integrate launches new Performance Center

Martech

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. Dig deeper: Integrate launches new media solution Why we care. The post Integrate launches new Performance Center appeared first on MarTech. The center is intended to accelerate and optimize marketing decision-making.

Launch 99
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3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

How to streamline and power up your product launches. In this webinar you'll learn: Best practices for virtually onboarding and training sales reps. How to optimize content creation and collaboration for the moment of need. Why video is so important in coaching your reps. Strategies to increase buyer relationships through virtual selling.