Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024.

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Martech

FEBRUARY 1, 2024

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The post IAB launches new privacy compliance tool appeared first on MarTech. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. Why we care. Get MarTech! In your inbox.

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Martech

MAY 1, 2024

The post Google launches new AI-powered features for Performance Max campaigns appeared first on MarTech. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Email: Business email address Sign up now Processing.

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Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.

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ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

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Search Engine Land

MARCH 26, 2024

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy.

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Search Engine Land

APRIL 4, 2024

Some have speculated SGE could launch widely at Google I/O, but Google has not confirmed a date. Google began testing AI overviews from SGE on a “subset of queries, on a small percentage of search traffic in the U.S.” as Search Engine Land reported on March 22. This seems similar to the UK search traffic test.

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Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

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Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The post SurveyMonkey launches new forms solution appeared first on MarTech. Forms will be available in all paid plans at no extra charge and will also be offered as a standalone tool. In your inbox. Business email address Subscribe Processing.

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Search Engine Land

FEBRUARY 21, 2024

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters.

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Search Engine Land

MARCH 14, 2024

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. With the release of the first templates for St.

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Martech

OCTOBER 12, 2023

InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The post InMobi launches new identity resolution tool appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility.

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Martech

MARCH 25, 2024

The post EU launches investigations of Alphabet, Apple and Meta appeared first on MarTech. And don’t forget the state lawsuits targeting Meta for making its products addictive for children. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Launch Product Process 109

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Eligibility.

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Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. The post Microsoft Advertising launches new video ad product appeared first on Search Engine Land. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform.

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Martech

MARCH 11, 2024

The post Google Marketing Platform launches new API with enhanced capabilities appeared first on MarTech. Companies must ensure they have certified specialists either on their staff or as contractors. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Launch Campaign Service Process 119

Search Engine Land

OCTOBER 25, 2023

The post Amazon Ads launches AI image generation appeared first on Search Engine Land. Like most ad platforms, Amazon has been working to add generative AI capabilities. We reported that Amazon was working on AI tools to generate images for advertisers in May. Now it’s finally here, nearly six months later.

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Search Engine Land

OCTOBER 30, 2023

The new capabilities, which also make it easier to create Reminder Ads, will be launched by the end of October. Reminder Ads, launched by Instagram earlier this year, is an ad product designed specifically to enable advertisers to generate awareness, anticipation, and interest in upcoming launches, events, and special moments.

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Launch Engineering Start-ups Conversion 120

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. The post Google launches AI tool for YouTube ad optimization appeared first on MarTech.

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Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. “Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”

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Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

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Launch Campaign Represent Education 113

Martech

OCTOBER 6, 2023

The post Meta launches genAI features for ads appeared first on MarTech. These announcements seem relatively modest — generate texts and images at scale — but they have the potential to speed up and ease creative workflows for small teams, especially at those smaller businesses that rely heavily on Meta channels to reach their audiences.

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Martech

MAY 8, 2024

The post Constant Contact launches automated tools for brand consistency and campaign creation appeared first on MarTech. That may be hard to believe, but if it takes less than an hour it will make life easier for smaller marketing teams. Email: Business email address Sign up now Processing.

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Contact Campaign Launch Non-Profits 64

Search Engine Land

SEPTEMBER 26, 2023

The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. The post Microsoft Advertising Network for retail launches in the US appeared first on Search Engine Land.

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Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. In addition to the launch of the ads transparency library, TikTok is also giving marketers access to a Commercial Content API. TikTok announced the launch of its ads transparency library on its official blog. Dates the ad ran.

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Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. The post Martech activity slows in 2023 with less funding, launches appeared first on MarTech. Investment shifts. billion in 2021 to $28.4 billion in 2023.

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Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care.

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Search Engine Land

DECEMBER 1, 2023

Meta is reportedly planning to launch Threads in the EU before the end of the year. It’s worth noting that ads on Threads are inevitable and will likely be a significant contributor to the app’s overall revenue when they do launch. EU regulation difficulties.

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Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

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Search Engine Land

JULY 24, 2023

To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including: Stickers : TikTok has a range of stickers that creators can use to enhance their text posts. The post TikTok launches text posts appeared first on Search Engine Land.

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Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. A pixel to track campaign efficiency. Get MarTech! In your inbox.

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Launch Campaign Technology Technology 114

Search Engine Land

JUNE 12, 2023

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The post TikTok launches new AI ad script generator appeared first on Search Engine Land. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account.

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Search Engine Land

MAY 19, 2023

The post OpenAI launches ChatGPT iOS app appeared first on Search Engine Land. The app will roll out to U.S. users first, then expand to more countries in the coming weeks. ChatGPT on Android “soon.” ” OpenAI said an app is coming soon for Android users.

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Search Engine Land

NOVEMBER 15, 2023

Note, this feature does not work for “sensitive” topics and is first launching in the US English search results within the Google App and mobile search results in the coming weeks. Perspectives launched on mobile and we saw Google testing perspectives on desktop. You can always unfollow and unsubscribe from topics.

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