Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.

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Martech

MAY 10, 2024

ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. A Monday launch would certainly be a shot across Google’s bow. The post ChatGPT expected to launch search feature Monday appeared first on MarTech. Rumor has it. I think that would be cool,” Altman said.

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Launch Gaming Product Process 106

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

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Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The post Klaviyo launches Klaviyo AI appeared first on MarTech. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time.

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Search Engine Land

JUNE 11, 2024

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. Why it matters. Connected TV viewing continues to rise, with over 150 million people watching YouTube on their TV screens each month.

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Martech

JULY 12, 2024

The post LinkedIn’s AI ad tool to launch globally this fall appeared first on MarTech. Are you getting the most from your stack? Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

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Search Engine Land

MAY 31, 2024

Site launches are arguably one of the most risky SEO endeavors. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or something completely out of their hands. This can lead to a significant decrease in total traffic after launch.

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Martech

JUNE 7, 2024

Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. The post Google launches marketer resource center and AI recommendation tool appeared first on MarTech. This gives marketers one central point to keep up to date with new AI functionalities.

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Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. Dig deeper: Integrate launches new media solution Why we care. The post Integrate launches new Performance Center appeared first on MarTech. The center is intended to accelerate and optimize marketing decision-making.

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Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024.

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Search Engine Land

MAY 20, 2024

OpenAI didn’t launch its much-rumored ChatGPT Search product last week. Has OpenAI quietly launched an early version of ChatGPT Search, as part of the GPT-4o rollout? But remember – OpenAI also launched a web crawler, GPTBot , in August. And the websites it lists aren’t hallucinations. Dig deeper.

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Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening.

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Martech

MAY 16, 2024

The post Amperity launches composable ‘Lakehouse’ CDP appeared first on MarTech. But getting clean data where it’s needed, fast and inexpensively, can’t be a bad thing. Email: Business email address Sign up now Processing.

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Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

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Martech

FEBRUARY 1, 2024

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The post IAB launches new privacy compliance tool appeared first on MarTech. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. Why we care. Get MarTech! In your inbox.

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Launch Government Legal Trust 111

Search Engine Land

APRIL 18, 2024

Although Threads isn’t at the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last year and now has about 85 million monthly active users. Why we care: Brands and marketers will soon have another way to reach their target audiences.

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Launch 110

Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The post SurveyMonkey launches new forms solution appeared first on MarTech. Forms will be available in all paid plans at no extra charge and will also be offered as a standalone tool. In your inbox. Business email address Subscribe Processing.

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Martech

MAY 20, 2024

Please list what technologies and actions are necessary to launch and maintain a customer loyalty program? What technologies and actions are necessary to launch and maintain a customer loyalty program? To launch and maintain a customer loyalty program, consider the following technologies and actions: 1.

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Search Engine Land

JUNE 6, 2024

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding.

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Martech

MAY 1, 2024

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The post Qualtrics launches new Strategy & Research Suite for XM appeared first on MarTech. The Strategy & Research Suite.

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Martech

OCTOBER 12, 2023

InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The post InMobi launches new identity resolution tool appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Launch Process 116

Search Engine Land

FEBRUARY 21, 2024

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters.

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Search Engine Land

JULY 12, 2024

Accelerate launched in October 2023 and is available to about 50% advertisers globally. What they’re saying: “Our customers are seeing great results,” says Lindsey Edwards, VP of Product Management at LinkedIn. Still in beta. The report. LinkedIn is officially rolling out its own AI-campaign tool

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Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.

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Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility.

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Launch Campaign Education Process 127

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. The post Microsoft Advertising launches new video ad product appeared first on Search Engine Land. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform.

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Search Engine Land

OCTOBER 25, 2023

The post Amazon Ads launches AI image generation appeared first on Search Engine Land. Like most ad platforms, Amazon has been working to add generative AI capabilities. We reported that Amazon was working on AI tools to generate images for advertisers in May. Now it’s finally here, nearly six months later.

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Martech

OCTOBER 6, 2023

The post Meta launches genAI features for ads appeared first on MarTech. These announcements seem relatively modest — generate texts and images at scale — but they have the potential to speed up and ease creative workflows for small teams, especially at those smaller businesses that rely heavily on Meta channels to reach their audiences.

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Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. The post Google launches AI tool for YouTube ad optimization appeared first on MarTech.

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Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Eligibility.

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Search Engine Land

APRIL 4, 2024

Some have speculated SGE could launch widely at Google I/O, but Google has not confirmed a date. Google began testing AI overviews from SGE on a “subset of queries, on a small percentage of search traffic in the U.S.” as Search Engine Land reported on March 22. This seems similar to the UK search traffic test.

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Search Engine Land

MARCH 26, 2024

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy.

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Campaign Launch Process Customers 104

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. In addition to the launch of the ads transparency library, TikTok is also giving marketers access to a Commercial Content API. TikTok announced the launch of its ads transparency library on its official blog. Dates the ad ran.

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Search Engine Land

OCTOBER 30, 2023

The new capabilities, which also make it easier to create Reminder Ads, will be launched by the end of October. Reminder Ads, launched by Instagram earlier this year, is an ad product designed specifically to enable advertisers to generate awareness, anticipation, and interest in upcoming launches, events, and special moments.

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Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

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