Search Engine Land

APRIL 26, 2023

The post TikTok Shop launches in Beta appeared first on Search Engine Land. Additionally, advertisers and brands can make their products and services easily discoverable to a highly engaged audience, ultimately maximizing their ROI.

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Launch Referrals Engineering Growth 85

Heinz Marketing

SEPTEMBER 8, 2022

One thing that really sticks out is the importance of preparing and planning to launch a campaign. Often times, if not documented, small but important details can slip through the cracks which can have a negative impact on the launch of your campaign. Why a campaign launch checklist? Are you testing? Social Media. Direct Mail.

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Campaign Launch Contact Process 124

Search Engine Land

MAY 23, 2023

Google has launched a new search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. The post Google launches new topic authority system to better surface news content appeared first on Search Engine Land. ” How it works.

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Launch Finance Trust Engineering 88

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The post G2 launches Market Intelligence dashboard appeared first on MarTech. million reviews. Get MarTech! In your inbox.

Launch 118

Launch GTM B2B Up-sell 118

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. ” The post Sendoso launches a freemium eGifting service appeared first on MarTech. With no contracts, subscriptions or fees, it is aimed at the SMB market.

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Search Engine Land

FEBRUARY 28, 2023

It might launch in the coming days, he said. The post Microsoft Bing Chat launches quality improvements appeared first on Search Engine Land. To clarify, since some people asked: we have been testing different versions of the Bing Chat Mode selector (the tri-toggle) for the last few days.

Launch 87

Launch Follow-up Engineering 87

Martech

OCTOBER 25, 2022

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Dig deeper: Salesforce launches pilot NFT cloud. The post PolyientX launches self-service NFT platform appeared first on MarTech. Get MarTech!

Launch 94

Launch Service Customers Education 94

Search Engine Land

NOVEMBER 11, 2022

In addition to its most recent shopping features , TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. The post TikTok has launched an in-app ecommerce feature appeared first on Search Engine Land. Availability. TikTok officially began testing in the U.S. Invite only.

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Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. Gap rolled out special wearables for virtual pets.

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Launch Campaign Gaming Product 110

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The post Twitter launches new ‘Unskippable’ video marketing series appeared first on Search Engine Land.

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Launch Promote Entertainment Education 103

Salesforce

MAY 5, 2022

Now it’s time for the fun part: telling the world about this new innovation with a product launch. Salesforce defines a product launch as announcing a new offering to the public. Launches are an opportunity to tell a compelling story about your product, not just about its functionality but also the impact it will have on people.

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Launch Product Sales Start-ups 98

Martech

MAY 27, 2022

The post Instacart launches shoppable ads appeared first on MarTech. To remain competitive, they have to look to digital tactics that don’t just spread brand love, but fill up their customer’s carts and drive sales. Read next: How Instacart’s new ad products disrupt grocers.

Launch 115

Launch E-commerce Retail Campaign 115

Martech

AUGUST 25, 2021

Global information company TransUnion has announced the launch of TruAudience, a new suite of data solutions for marketers. The launch represents the culmination of acquisitions and partnerships by TransUnion in recent years, many of which making the company a significant presence in the adtech landscape, especially in streaming video.

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Launch Campaign Represent Gaming 97

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. car buyers interested in the latest model of the Toyota Crown. The app-free AR experience was developed in partnership with Yahoo. Get MarTech! In your inbox. Subscribe Processing.

Launch 96

Launch Campaign Angle Education 96

Martech

JANUARY 7, 2022

At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video content, e-commerce, sports, subscriptions and theme parks. Why we care.

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Launch E-commerce Retail Sports 107

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs can help introduce a new logo, or a new product launch, said Sun. The post 4 key strategies for NFT brand launches appeared first on MarTech.

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Launch Campaign Gaming Technology 127

Search Engine Land

DECEMBER 14, 2022

Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. The post Google launches new Google Search status dashboard appeared first on Search Engine Land. Google Search status dashboard. ” Issues are rare.

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Launch Engineering Product Service 95

Search Engine Land

NOVEMBER 28, 2022

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. Dynamic Product Ads were initially launched in 2016 (a version at least). The post Twitter has launched 3 new ad targeting options appeared first on Search Engine Land.

Launch 96

Launch Conversion Campaign Engineering 96

Martech

NOVEMBER 29, 2022

Salesforce also launched a new experience for their AppExchange earlier this year, improving the ability for marketers to find what they want on the app marketplace. The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech. Get MarTech! In your inbox. Processing.

Launch 100

Launch CRM B2B Customers 100

Search Engine Land

MARCH 28, 2023

Launching Perspectives for top stories. Launching About this author. About this result expands globally: The Google About this result feature, which launched in 2021 to help searchers learn more about the sources and sites they see in Google Search, is now expanding to all languages. What’s new. Let’s dig in.

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Launch Trust Engineering 91

Martech

JUNE 24, 2022

Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The post ActionIQ rebrands and launches CX Hub appeared first on MarTech. The company has also rebranded as AIQ. Sometimes we wonder how many independent, traditional CDPs will be left standing a year from now.

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Launch B2C Customers Represent 106

Search Engine Land

OCTOBER 12, 2022

Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. ” The post Google launches new content suitability center in Google Ads appeared first on Search Engine Land.

Launch 115

Launch Campaign Networking Engineering 115

Martech

SEPTEMBER 26, 2022

At launch all verch will be available through meaningful discovery, for instance by going to the top of Electric Island and playing the dance-off challenge. The post Walmart launches Roblox metaverse experiences appeared first on MarTech. Here, users can earn virtual coins and other virtual goods, aka “verch.” Image: Walmart.

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Launch Electricity Gaming Strategic partnership 105

Search Engine Land

FEBRUARY 1, 2023

OpenAI announced that its highly-anticipated paid version of ChatGPT has launched. Yesterday, OpenAI launched a new AI tool to detect AI-generated text. The post ChatGPT Plus launches, it costs $20 a month appeared first on Search Engine Land. Called ChatGPT Plus, it will only be available for people who live in the U.S.

Launch 72

Launch Engineering Price Service 72

Martech

JUNE 15, 2022

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. The post Attentive launches Concierge SMS product appeared first on MarTech. It aims to drive commerce with personalized texts for each stage of the buyer’s journey. What it does.

Launch 85

Launch E-commerce Product Conversion 85

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

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Launch Product Prospecting Networking 58

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!

Launch 85

Launch Technology Technology Clients 85

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The post Bermuda Tourism launches 3D digital out-of-home in New York appeared first on MarTech. Image: OUTFRONT Media.

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Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. The post Hot Topic launches metaverse Halloween collection on Roblox appeared first on MarTech. Instead, they can place a pop-up within established Roblox games and see where it goes from there.

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Launch E-commerce Gaming Retail 96

Search Engine Land

FEBRUARY 27, 2023

Additional languages for automatically created assets will be launched later this year. A new customer acquisition goal for Search campaigns has been launched globally. The post Google launched 2 new asset creation and customer acquisition tools appeared first on Search Engine Land. Connect with new customers on Search.

Launch 83

Launch Customers Campaign Conversion 83

Search Engine Land

MARCH 29, 2023

The post Microsoft launches third-party government services ad pilot appeared first on Search Engine Land. This pilot program may not directly impact advertisers, but the program itself could create new opportunities for targeting and partnership while also ensuring strong privacy and security standards.

Government 74

Government Service Launch Networking 74

Martech

JULY 14, 2021

Yelp, the popular local business discovery platform has launched Yelp Audiences to connect national and regional advertisers with consumers based on Yelp search activity. The post Yelp launches new platform: Yelp Audiences appeared first on MarTech.

Launch 120

Launch Promote 120

Martech

AUGUST 25, 2022

The post IHeartMedia launches metaverse hub iHeartLand in Fortnite appeared first on MarTech. But metaverse activations aren’t just about reaching specific game audiences, they’re about a new generation of cross-promotion. State Farm Park in iHeartLand. Image: IHeartMedia.

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Launch Gaming Entertainment Meeting 121

Martech

MARCH 28, 2022

Snowflake today launched Retail Data Cloud, which allows retailers, manufacturers, distributors, CPG vendors, and industry technology providers to leverage their own data, access new data, and securely collaborate across the retail industry. Read next: Informatica launches retail-specific Intelligent Data Management Cloud.

Retail 79

Retail Launch GTM Manufacturing 79

Martech

JUNE 8, 2022

The post Salesforce launches pilot NFT cloud appeared first on MarTech. It’s intriguing to hear how NFTs can fit into that framework. Also, don’t overlook the Commerce Marketplace, allowing merchants to behave like their on Amazon without leaving the Salesforce eco-system.

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Launch Up-sell Campaign Commission 114