Search Engine Land

SEPTEMBER 24, 2024

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. Why it matters.

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Launch Campaign Engineering Conversion 103

Search Engine Land

AUGUST 5, 2024

Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations.

Launch 134

Launch Clients 134

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Pipeline 100

Pipeline Launch B2B Meeting 100

Search Engine Land

AUGUST 23, 2024

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” ” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health. Technology. “These ads will be accompanied by text that highlights their products,” Adweek reported.

Launch 104

Launch Entertainment Finance Pitch 104

Martech

JANUARY 9, 2025

Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up! The post SAP to launch loyalty management solution for retailers appeared first on MarTech. Cloud for Retail is focused on managing the complexities of retail merchandising, supply chain integration and store operations. Processing.

Retail 108

Retail Launch Territory Promote 108

SaaStr

DECEMBER 1, 2024

Dear SaaStr: What is the shortest time it took for a company to go from concept/launch to their IPO? It IPO’d later that same year of launch. The post Dear SaaStr: What Is The Shortest Time It Took for a Startup to Go From Launch to IPO? I think Lotus Software (of 1-2-3 fame) must be close. to Wikipedia. to Wikipedia.

Launch 106

Launch Finance Closing 106

Martech

SEPTEMBER 24, 2024

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. The post TikTok Search Ads Campaign launches in US appeared first on MarTech. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. Processing.

Launch 68

Launch Campaign Engineering Conversion 68

Search Engine Land

JULY 5, 2024

Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge.

Conversion 109

Conversion Launch 109

Search Engine Land

JULY 12, 2024

Accelerate launched in October 2023 and is available to about 50% advertisers globally. What they’re saying: “Our customers are seeing great results,” says Lindsey Edwards, VP of Product Management at LinkedIn. Still in beta. The report. LinkedIn is officially rolling out its own AI-campaign tool

Launch 74

Launch Niche Campaign B2B 74

Martech

OCTOBER 1, 2024

The post Optimizely to acquire NetSpring, launches Personalization appeared first on MarTech. Dig deeper: What the composability revolution means for the martech stack Email: Business email address Sign me up! Processing.

Launch 62

Launch User Experience Engineering Follow-up 62

Search Engine Land

SEPTEMBER 19, 2024

Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care.

Launch 85

Launch Campaign Technology Technology 85

Search Engine Land

OCTOBER 3, 2024

The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May).

Launch 114

Launch Angle Engineering Campaign 114

Search Engine Land

OCTOBER 8, 2024

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. This is the first rolling out for U.S.-based based merchants.

Product 84

Product Launch Campaign Promote 84

Search Engine Land

JULY 30, 2024

Perplexity , the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies.

Profit margin 89

Profit margin Launch Engineering 89

Martech

MARCH 19, 2025

At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.

Launch 73

Launch Conversion Product Process 73

Search Engine Land

SEPTEMBER 24, 2024

Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community. Why we care.

Launch 82

Launch Campaign 82

Search Engine Land

JULY 25, 2024

SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI is “launching a way for publishers to manage how they appear in SearchGPT, so publishers have more choices. Rumors heated up in May – but OpenAI didn’t launch its search product ( GPT-4o launched instead).

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Launch Start-ups Closing Product 128

Sales Pop!

FEBRUARY 11, 2025

Our past can point us to what we most desire, and with an extra effort of learning what that may take, we launch ourselves into a far better direction. Summarizing By realizing lessons from past experiences, we can strive to put ourselves on a better path to move forward.

Growth 270

Growth Closing Legal Technique 270

Martech

OCTOBER 7, 2024

Google is launching the ability to search with video in Lens and ask complex questions about moving images (available through Search Labs) and voice input in Lens, so you can ask questions out loud while snapping a photo (or recording video) to more easily search what you see. Google also announced other news about AI and Search.

Retail 126

Retail Launch Price Engineering 126

Martech

SEPTEMBER 10, 2024

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Expediting campaign launches for scale Launching campaigns at scale is a daunting task, especially for multi-location advertisers.

Non-Profits 117

Non-Profits Real Estate Launch Campaign 117

Sales Pop!

DECEMBER 4, 2024

Launch sales campaigns that are centered around holiday themes. Instead of reinventing the wheel, take what’s happening around you and harness its power. The holidays are magical. People are in the spirit of giving. So, market your products or services as gifts. Think outside the box.

Launch 212

Launch Campaign Presentation Service 212

Martech

OCTOBER 31, 2024

Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.

X-functional 114

X-functional Launch Trust Technology 114

Martech

AUGUST 1, 2024

Order now and enjoy a special launch discount of 15%! Of course, since you’re on our email list, you are getting first dibs on the ProX Paddle with a special launch discount of 15%! Or ask it for the top-performing launch emails of the previous year. Performance: Engineered for power and accuracy to elevate your game.

Campaign 133

Campaign Launch Gaming Sports 133

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. ASK BOSCO launched an AI reporting suite for marketing teams and agencies. Tidio expanded its AI assistant, Lyro, to handle customer service emails.

Retail 112

Retail Launch Manufacturing Campaign 112

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

Click Through Rate 112

Click Through Rate B2C Launch Sports 112

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Also, check.

Territory 126

Territory Launch Growth Contract 126

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 126

Launch Represent Engineering CRM 126

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content.

Campaign 126

Campaign Launch Growth Strategize 126

Martech

AUGUST 15, 2024

The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. National Section. Why we care.

Launch 127

Launch Follow-up Process 127

SaaStr

DECEMBER 19, 2024

Launch a truly great second product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? Force yourself to at least grow +20% more than your NRR. #5. All the best are now multi-product.

E-commerce 114

E-commerce Healthcare Promote Launch 114

Martech

JULY 10, 2024

This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months. I recommend launching your AI projects with a sense of exploration and experimentation. In the meantime, here are the KPIs for this project: Number of questions successfully answered.

Clients 130

Clients Strategize Launch Technology 130

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform. BrandRep launched an AI-powered keyword generator.

SQL 115

SQL Retail Launch Campaign 115

Search Engine Land

JULY 12, 2024

OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. They have not launched the search product, but they have said they would build it. This was confirmed in a new interview with The Atlantic’s CEO Nicholas Thompson. ” Why we care.

Product 97

Product Strategic partnership Referrals Launch 97

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 119

Retail Networking Transportation Hospitality 119