Search Engine Land

OCTOBER 25, 2023

The post Amazon Ads launches AI image generation appeared first on Search Engine Land. Like most ad platforms, Amazon has been working to add generative AI capabilities. We reported that Amazon was working on AI tools to generate images for advertisers in May. Now it’s finally here, nearly six months later.

Launch 131

Launch Click Through Rate Campaign Engineering 131

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. The post Microsoft Advertising launches new video ad product appeared first on Search Engine Land. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform.

Launch 140

Launch Product Campaign Start-ups 140

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. The post Google launches AI tool for YouTube ad optimization appeared first on MarTech.

Launch 132

Launch Campaign High impact Process 132

Search Engine Land

SEPTEMBER 26, 2023

The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. The post Microsoft Advertising Network for retail launches in the US appeared first on Search Engine Land.

Retail 125

Retail Networking Launch Sales 125

Search Engine Land

OCTOBER 20, 2023

Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. The post X is launching two new tiers of Premium subscription appeared first on Search Engine Land. The exact costs of each tier are yet to be confirmed. Why we care. SUBSCRIBE See terms.

Launch 125

Launch Engineering Price Conversion 125

Search Engine Land

NOVEMBER 28, 2023

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize.

Launch 108

Launch Price Up-sell Drivers/motivators 108

Martech

OCTOBER 6, 2023

The post Meta launches genAI features for ads appeared first on MarTech. These announcements seem relatively modest — generate texts and images at scale — but they have the potential to speed up and ease creative workflows for small teams, especially at those smaller businesses that rely heavily on Meta channels to reach their audiences.

Launch 140

Launch Conversion Process Customers 140

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Launch 143

Launch Campaign User Experience High impact 143

Search Engine Land

OCTOBER 19, 2023

The post Google AdSense launches related search for Auto Ads appeared first on Search Engine Land. All publishers can now have access to related search for Auto ads. Read Google AdSense's Auto Ad guide for more information on how they work and their main benefits.

Launch 124

Launch User Experience Engineering Process 124

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. In addition to the launch of the ads transparency library, TikTok is also giving marketers access to a Commercial Content API. TikTok announced the launch of its ads transparency library on its official blog. Dates the ad ran.

Launch 98

Launch Advertising/ Marketing Campaign Engineering 98

Search Engine Land

NOVEMBER 17, 2023

TikTok states that combining EVTA with its recently launched Self-Attributing Network (SAN) can provide you with a more complete picture of how users are converting on TikTok. The post TikTok launches new tool to provide more insight into how ads drive conversions appeared first on Search Engine Land. Combined measurement approach.

Conversion 126

Conversion Launch Campaign Engineering 126

Search Engine Land

OCTOBER 18, 2023

The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land. YouTube has also confirmed that it is rolling out a new reporting tool in YouTube Studio that will reveal which affiliate products generate the most revenue for brands. This capability will be available "in the coming weeks."

Launch 127

Launch Product Strategize Engineering 127

Search Engine Land

SEPTEMBER 14, 2023

The post Amazon launches new search functions on mobile to rival Google appeared first on Search Engine Land. Amazon is rolling out new features to improve its search capabilities on mobile. This means that sometimes things may look different as we test new features, but our mission remains the same: to help you find what you’re looking for."

Launch 142

Launch Engineering Closing Retail 142

Search Engine Land

JULY 24, 2023

To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including: Stickers : TikTok has a range of stickers that creators can use to enhance their text posts. The post TikTok launches text posts appeared first on Search Engine Land.

Launch 98

Launch User Experience Engineering Process 98

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. The post TikTok launches new tool for improved insight into customer journey appeared first on Search Engine Land.

Launch 117

Launch Customers Campaign Conversion 117

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. The post Reddit launches first-party measurement tools appeared first on Search Engine Land. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care.

Launch 98

Launch Campaign Conversion Engineering 98

Search Engine Land

JUNE 12, 2023

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The post TikTok launches new AI ad script generator appeared first on Search Engine Land. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account.

Launch 129

Launch Engineering Product Process 129

Search Engine Land

MAY 19, 2023

The post OpenAI launches ChatGPT iOS app appeared first on Search Engine Land. The app will roll out to U.S. users first, then expand to more countries in the coming weeks. ChatGPT on Android “soon.” ” OpenAI said an app is coming soon for Android users.

Launch 112

Launch Engineering 112

Martech

OCTOBER 5, 2023

The post Real Story Group launches free martech assessment tool appeared first on MarTech. The tool can be found here ; no registration required. Get MarTech! In your inbox. Business email address Subscribe Processing.

Launch 122

Launch Technology Technology Process 122

Search Engine Land

JUNE 27, 2023

The post GA4 launches AMP support appeared first on Search Engine Land. Deep dive: For more information about making the switch to GA4, read Google's How to migrate to Google Analytics 4 guide. You can also read Google's Measurement of Accelerated Mobile Pages guide for more detailed instructions on how to implement AMP integration on GA4.

Launch 100

Launch User Experience Engineering Process 100

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. The post TikTok launches AI-powered creative assistant to streamline ad creation process appeared first on Search Engine Land. Why we care. Read TikTok's Creative Assistant announcement in full for more information.

Process 126

Process Launch Campaign Start-ups 126

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The post G2 launches Market Intelligence dashboard appeared first on MarTech. million reviews. Get MarTech! In your inbox.

Launch 124

Launch GTM B2B Up-sell 124

Search Engine Land

NOVEMBER 3, 2023

The post Google launches new Ad Review Centre for AdSense Ad Manager and AdMob appeared first on Search Engine Land. .” “We’ve spent a lot of time listening to feedback from publishers and partners alike, and we’ve made several investments to improve the experience for everyone.” ” Deep dive.

Launch 124

Launch User Experience Engineering Process 124

Search Engine Land

AUGUST 31, 2023

The post Reddit launches AI-powered keyword research tool appeared first on Search Engine Land. This involves machine learning doing the hard work, selecting Reddit posts and conversations that align best with each advertiser’s requirements. This will help advertisers display the most fitting ads to the most relevant Reddit users.

Launch 109

Launch Campaign Engineering Conversion 109

Search Engine Land

JULY 31, 2023

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. The post Andi Search launches new semantic content engine appeared first on Search Engine Land. Concepts over keywords. The goal is to better highlight content.

Engineering 98

Engineering Launch User Experience Start-ups 98

Search Engine Land

JULY 5, 2023

Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). One region where Threads won’t be launching is the EU. What is Threads. ” Why we care. Not available in EU.

Launch 96

Launch Follow-up Territory Engineering 96

Search Engine Land

AUGUST 10, 2023

YouTube is launching a new analytics report to show your new and returning viewers by format type. YouTube SEO: How to find the best traffic-generating keywords The post YouTube launching New and Returning Viewers by Format report appeared first on Search Engine Land. What it looks like. Why we care. The video announcement.

Launch 98

Launch Engineering 98

Martech

JANUARY 23, 2023

Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Lotame also announced an impressive list of CDPs integrated with Spherical from the launch: BlueConic, Meiro, mParticle, Rudderstack, Salesforce, Simon Data, Tealium and Treasure Data. Participating CDPs. In your inbox.

Launch 111

Launch Represent Technology Technology 111

Search Engine Land

SEPTEMBER 20, 2023

Google has launched a new report to help brands identify checkout problems. The post Google launches new report that flags checkout issues on e-commerce sites appeared first on Search Engine Land. Read Google's Checkout Journey Report in full for more information.

E-commerce 139

E-commerce Launch Territory User Experience 139

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. The post Amazon may launch ads on Prime Video appeared first on Search Engine Land. Netflix’s ad tier already has nearly 5 million monthly active users.

Launch 102

Launch E-commerce Up-sell Follow-up 102

Search Engine Land

JUNE 11, 2023

The post Google launches perspectives filter in mobile search results appeared first on Search Engine Land. The filter is deep inside the search filter bar, so it is not clear how many people will use it but it is rolling out now and some of you may be able to play with it to see if your content shows up for some queries.

Launch 142

Launch Engineering 142

Martech

OCTOBER 25, 2022

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Dig deeper: Salesforce launches pilot NFT cloud. The post PolyientX launches self-service NFT platform appeared first on MarTech. Get MarTech!

Launch 107

Launch Service Customers Education 107

Martech

JUNE 22, 2023

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. The post Master CTV advertising: A guide to launching your best campaigns appeared first on MarTech. Click here to view more MarTech webinars.

Campaign 107

Campaign Launch Trust Presentation 107

Search Engine Land

AUGUST 1, 2023

The post Google Analytics launches new Audience report appeared first on Search Engine Land. The Audiences report will include the following metrics – which can be added or removed by an editor or administrator: Active users Average session duration New users Sessions Views per session Total revenue Dimensions.

Launch 98

Launch Campaign Engineering Conversion 98