Search Engine Land

MARCH 14, 2024

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. With the release of the first templates for St.

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Search Engine Land

OCTOBER 25, 2023

This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. The post Google AR beauty ads now let brands promote lip, eye products appeared first on Search Engine Land. Why we care. New beauty features for shoppers.

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Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. ” “Come up with TikTok ideas for my brand named [name], promoting [topic].” The post TikTok launches AI-powered creative assistant to streamline ad creation process appeared first on Search Engine Land. Why we care.

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Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Currently, the company sells the majority of ads to retailers looking to promote products on Amazon’s search results. having made $9.5 having made $9.5

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Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. This will promote rapid reporting around the effect of ads on achieving campaign goals. Display ads pacing dashboard. Get MarTech!

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Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. At launch all verch will be available through meaningful discovery, for instance by going to the top of Electric Island and playing the dance-off challenge.

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Search Engine Land

MARCH 14, 2024

This format could be advantageous for advertisers looking to launch products or introduce their brand to a new audience. Similar to Megathreads, free-form ads aim to quickly deliver information to readers. Sponsored label.

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Search Engine Land

JUNE 22, 2023

Offsite promotion Building a strong site is great, but don’t forget about the value of how the rest of the internet views your site. Your link profile is always changing and should be worked on consistently to maximize offsite promotion opportunities. Slowing down between launches or redesigns will put you at a disadvantage.

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Search Engine Land

NOVEMBER 11, 2022

In addition to its most recent shopping features , TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. The new feature is invite-only, but if the Shop feature becomes available to advertisers and brands globally, you should start testing it as an alternative way to promote your products.

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Search Engine Land

JANUARY 5, 2023

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. Microsoft Store Ads are for promoting apps built for Windows. They’re easy to launch, don’t require a large budget, and will improve discoverability. The Microsoft Store in action.

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Search Engine Land

JULY 1, 2024

Key features: Property Center: A centralized hub for managing assets for Lodging Campaigns, including Hotel Price Ads and Property Promotion Ads. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach.

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Search Engine Land

APRIL 11, 2024

Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Vertical Sensitivity.

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Gambling Launch Entertainment Sports 106

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs. Select the right technology partner.

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Launch Campaign Gaming Technology 125

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. Last year Acura had a campaign on Decentraland featuring a virtual showroom and NFT promotion. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. car buyers interested in the latest model of the Toyota Crown. Get MarTech! In your inbox.

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Launch Angle Drivers/motivators Education 98

Martech

AUGUST 25, 2022

But metaverse activations aren’t just about reaching specific game audiences, they’re about a new generation of cross-promotion. The post IHeartMedia launches metaverse hub iHeartLand in Fortnite appeared first on MarTech. State Farm Park in iHeartLand. Image: IHeartMedia.

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Martech

JULY 14, 2021

Yelp, the popular local business discovery platform has launched Yelp Audiences to connect national and regional advertisers with consumers based on Yelp search activity. KitchenAid previously partnered with Yelp by using Yelp Audiences to promote women-owned restaurants. Yelp partners with DSPs to target ads based on Yelp searches. .

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Salesforce

AUGUST 18, 2021

The good news is marketers can still earn attention with the right sales promotion tips, especially when those deals are personalized. By definition, a sales promotion is an activity applied for a predetermined, limited period of time, with the aim of increasing consumer demand and stimulating sales. Are you ready?

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Search Engine Land

MAY 29, 2024

The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s roughly 400 million users with personalized promotions and ads based on their transaction histories. What’s happening? Why we care.

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Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. Commenting on the new Branded Content search feature, Meta said: “Ads are just one way for businesses to promote a product or service on Facebook and Instagram. What has Meta said? Get MarTech! In your inbox. Business email address Subscribe Processing.

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Campaign Launch Gambling Territory 75

Martech

AUGUST 9, 2022

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. This streamlines the process for brands’ SMS promotions, cutting out calls to action in the text that require the customer to jump to a website or app to move ahead in the buying process. What it does.

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Launch E-commerce Promote Trust 107

Martech

JUNE 8, 2022

Commerce for Customer Service, giving service agents a full view of order history and enabling them to provide a superior post-purchase experience issuing, for example, returns, exchanges and promotions. The post Salesforce launches pilot NFT cloud appeared first on MarTech. New to marketing cloud.

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Search Engine Land

DECEMBER 15, 2023

Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. This promotion is designed to give viewers a taste of the benefits offered by subscribing to your channel. Why we care. Business email address Subscribe Processing.

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Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

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Search Engine Land

MARCH 22, 2023

Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining the process for businesses to announce, remind, and inform users about upcoming events or launches that may pique their interest. They plan to launch this placement globally in the coming months. Availability. How it works. Why we care.

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Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. The post Walmart is launching targeted in-store ads at its checkouts appeared first on Search Engine Land. Why we care.

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Launch Territory Retail Campaign 91

Martech

DECEMBER 21, 2023

Instead of directly promoting a product, you must show ways your audience can be more effective, efficient and more intelligent around their current practices. The post The 4 steps you must take before launching your product appeared first on MarTech. Educate This doesn’t mean education about your product. Get MarTech! In your inbox.

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Launch Product GTM Education 106

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

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Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

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Salesforce

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Without surplus financial resources, risk can increase.

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Martech

APRIL 13, 2022

When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads. The post IronSource launches new ad platform for app-focused mobile campaigns appeared first on MarTech. What it does. Get the daily newsletter digital marketers rely on.

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Search Engine Land

JANUARY 9, 2023

They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel. The post Microsoft, BigCommerce team up to launch new marketplace Ads and Listings appeared first on Search Engine Land. How it works.

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Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Internal Product Launch Email. Here's an outline of an internal product launch email. What is it?

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Launch Product Contact Follow-up 90

Veloxy

JUNE 7, 2021

Email marketing might be an effective way to promote your business. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional. Instead of sending sales promotions, you turn email marketing on its head and ask what you can do for your customer. #5:

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ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

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Hubspot

SEPTEMBER 6, 2012

Last week, Twitter launched a new update to their promoted tweets that should get marketers pretty pumped. Now, you can target your promoted tweets to users based on their interests. Before this launch, people were able to promote tweets in timelines, search results and profiles. Pretty groovy, eh?

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Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

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Hubspot

JULY 25, 2012

Today, the location-based social network is launching 'Promoted Updates ,' similar in nature to the "Promoted" features we've seen from Facebook and Twitter. But because we never covered Foursquare's other launch of 'Local Updates' last week, let's do a quick summary before we move onto Foursquare's latest announcement.

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