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Women’s sports marketing set for take-off

Martech

These figures come from a new report on women’s sports from SurveyMonkey and sports marketing and sponsorship platform Parity. Of course it’s not new that women sports stars have huge followings and can be key influencers. Women’s soccer and tennis are the most popular sports in most of the world (in the U.S.

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How HubSpot found the right sports sponsorship partner

Martech

“That resonates so much with Angel City because our values are about setting higher expectations on and off the pitch and investing in our community, our product, our players and the sport so that we can truly drive true equity for women.” The post How HubSpot found the right sports sponsorship partner appeared first on MarTech.

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Bing Chat gains Android home widget and improved sports scores

Search Engine Land

Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. Here is how that looks: Improved sports scores. ” Here is me asking for sports scores this morning: Other changes. Android home widget. Why we care.

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

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New YouTube ad package helps brands capture cultural, sports moments

Martech

The post New YouTube ad package helps brands capture cultural, sports moments appeared first on MarTech. Spotlight Moments is scheduled to become generally available to all advertisers in November. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Sports sponsorships for women athletes grew 20% in 2022

Martech

It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Football is the top college sport, claiming 598 NILs. Dig deeper: A look at Denny’s NIL program. Pro leagues.

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Sports, Business & Money with Brandon Steiner

Sell Or Die

Today we get to talk sports, business and Money with Brandon Steiner. From sports marketing to memorabilia, and most recently to authorship, Brandon has become proficient in marketing strategy and personal branding as a way to scale success and continue growth.

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