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This U.S. Paralympian Built a Prosthetics Business – Now His Competitors Are Customers, Too

Salesforce

His company, BioDapt , makes high-performance lower limb prosthetic components that enable amputees to participate in high impact sports like snocross, motocross, and snowboarding. After the accident in 2008, Schultz was anxious to get back into sports, but struggled to find prosthetics to support extreme movement.

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How to manage and optimize local listings for SEO

Search Engine Land

Let’s take a more detailed look at Paragon Sports’ business profile, one result from our [running shoes near me] example above: Paragon Sports’ listing spans more than half of the entire first page of results, with many useful information for local searchers, including: Service options. Updating information Engaging with reviews.

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How to optimize for entities

Search Engine Land

Running Shoes Running shoes Exercise Sneakers Sports Tennis shoes Athletics Athleisure So what types of intent exist for Nike? Necessary gear for sports, exercise empowerment, shopping guides for each specific shoe type. If I had to guess, I’d say that the primary search intent is about sports.

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6 Ways to Keep the Conversation Going

Hubspot

This type of talk can be simple, harmless topics of discussion like: Bringing up the latest sports event. Face the person you're speaking to, or angle your chair toward them if seated. Instead, you're better off greeting them and starting the conversation with a point of relatability, like small talk.

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What is evergreen content and why it’s important for SEO

Search Engine Land

Study what's ranking at the top of Google and mirror the structure – but add your unique angle. Headers, the first paragraph, image alt text, and the meta title and description are biggies. Include all the information the top articles include, but do your best to make your evergreen content better and unique to your brand.

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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

High-ticket products like electronics and sporting goods saw meteoric holiday sales growth in 2020 and the first half of 2021 — resulting in a market with too much product and not enough customers. With looming economic issues and a weary global consumer audience, this year creates margin pressure for so many different angles.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Examples of these are billboards, sports stadiums, apparel, food, and more. Everyone is talking about the impending metaverse, and we are starting to see it emerge from several different angles. The platform can integrate into PC, mobile, console, and Roblox platforms.

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