Iannarino

APRIL 29, 2024

Discover how to thrive in the unpredictable terrain of modern sales by mastering decision making.

Sales 226

Sales 226

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Trust 123

Trust Consult Conversion Customers 123

Search Engine Land

APRIL 29, 2024

Getting international SEO right is hugely important for global brands. And one of the most fundamental optimizations is the domain and URL structure you choose to use. While Google offers guidelines for using locale-specific URLs , SEO information on the topic is limited and sometimes confusing. Many SEOs tend to advise using ccTLDs in each market if you have the resources.

E-commerce 114

E-commerce Territory Represent Up-sell 114

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. In pursuit of activity In the activity corner, we’ve got the folks who believe that consistent effort is the secret sauce to long-term success.

Strategize 109

Strategize Negotiate Follow-up Growth 109

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

APRIL 29, 2024

Google Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers.

Campaign 114

Campaign Contact Strategize Conversion 114

G2

APRIL 29, 2024

G2 CEO Godard Abel recaps the latest meeting with the company’s Executive Advisory Board (EAB), highlighting the opportunity for AI to drive customer retention, growth, and go-to-market strategies.

Growth 98

Growth B2B Go To Market Meeting 98

Martech

APRIL 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Retail 99

Retail Territory Customer Relationship Management CRM 99

Search Engine Land

APRIL 29, 2024

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects with interactive content. Developing compelling video assets for Performance Max and beyond.

B2B 99

B2B Lead generation Education Campaign 99

Martech

APRIL 29, 2024

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money is flowing freely and colleagues and competitors are talking about new tools that are all the rage.

Technology 95

Technology Technology B2B Process 95

G2

APRIL 29, 2024

Maximize performance and promote a fair workplace with employee profitability tracking. Gain strategic insights for optimal business success.

Strategize 89

Strategize Promote Networking Product 89

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. It demands a people-focused approach to navigate the changes and align your teams for the transformation. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment.

Legal 74

Legal Finance Drivers/motivators Meeting 74

Salesfolks

APRIL 29, 2024

A pause in conversation is often viewed negatively, indicative of uncertainty or lack of preparation. However, when used strategically, a pause is a powerful tool. It can help in structuring your thoughts, emphasizing key points, and creating an environment for thoughtful conversation. In sales, where the urge to fill every moment with speech is strong, the ability to pause is both a skill and an art.

Strategize 59

Strategize Sales Conversion 59

PandaDoc

APRIL 29, 2024

Virtual data rooms (VDRs) have become pivotal in meeting the demands of executing modern, complex business deals. A key component of successfully closing these deals is having all the online documents and folders easily located — and that’s where a data room index comes in. A data room index is an ordered list, like a table of contents, for all the docs inside your VDR.

Legal 52

Legal Contract Government Strategize 52

G2

APRIL 29, 2024

Imagine sifting through a towering stack of resumes, each representing a potential candidate. Given the fierce competition, the quest for the perfect fit might feel like a mountain-heavy task.

Represent 52

Represent Networking 52

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

TaskDrive

APRIL 29, 2024

When it comes to recruitment, the daily grind of HR teams is no joke. Luckily, AI in recruiting now makes their load a lot more bearable. Recruiters and hiring managers have to pour through heaps of resumes, follow up on a flood of dead-end leads, and put up with hours of back-to-back interviews and evaluations. […] The post Artificial Intelligence for Recruitment: The Future of HR appeared first on TaskDrive.

Follow-up 52

Follow-up 52

G2

APRIL 29, 2024

Grammarly Premium vs. Free: Is the upgrade worth it? Explore our article – we've included user reviews to help you make the right choice!

52

52

Search Engine Land

APRIL 29, 2024

The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. That’s up from 72 in the CMA’s Q4 2023 report, released January. Why we care. The CMA’s January report made it clear that Google couldn’t proceed with third-party cookie deprecation.

Closing 97

Closing Start-ups Conversion Process 97

Hubspot

APRIL 29, 2024

As I work with sales organizations across the world, I am frequently asked if the inbound sales philosophy works in an industry defined by a transactional sales process. Many salespeople find it difficult to overcome price objections, especially when their sales process is short and their product isn’t highly differentiated. However, an increasing number of salespeople are using the inbound sales philosophy in transactional industries with good results.

Sell 70

Sell Objectives and Key Results Consult Price 70

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

PandaDoc

APRIL 29, 2024

Quote-to-Cash (Q2C or QTC) is a process that connects fairly distant points in the sales process. From the moment a request for a quote is received and all the way to shaking hands over a contract and getting paid, QTC dictates how intermediate sales goals are achieved. However, Q2C and CPQ are often used in the same context, which creates some confusion and leads us to the need to define these terms and use them correctly.

Cross-sell 52

Cross-sell Contract Legal Negotiate 52

Sales Pop!

APRIL 29, 2024

In the ruthless society we live in today, time has become our enemy. We have come a long way from the days it took to write a letter to someone to the seconds it takes for mail to be delivered. More rapid processes are constantly required in life. Why do we need more tools to develop apps faster to satisfy business needs? Additionally, you need low-code platforms to automate and streamline the processes to survive in this competitive climate.

Government 52

Government Teamwork Construction Technology 52