Iannarino

MAY 15, 2024

Discover how the dramatic demographic shifts of the 21st century are reshaping economic landscapes worldwide.

Sales 260

Sales 260

Partners in Excellence

MAY 15, 2024

I suspect it’s trite to say, every leader wants to create a high performance organization or that people want to be part of high performing organizations. But what does it mean to be a high performing organization? In selling, is high performance “hitting our numbers?” Is it max’ing our comp plans? Is it about our personal success?

GTM 124

GTM Quota Technology Technology 124

Martech

MAY 15, 2024

Google is rolling out its AI Overviews search to U.S.-based users of Google Search in the coming week. This was just one of several significant developments announced by the company at Google I/O yesterday. What are AI Overviews? AI Overviews give answers to queries using generative AI technology powered by Google Gemini. It provides a few snippets of an answer based on its understanding of queries and the content it found on the topic across the web.

Click Through Rate 112

Click Through Rate Launch Follow-up Technology 112

Search Engine Land

MAY 15, 2024

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition.

Click Through Rate 104

Click Through Rate CTR Campaign Territory 104

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

MAY 15, 2024

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses scale and bring the human element found in brick-and-mortar stores to their digital platforms.

Customers 108

Customers Retail Technology Technology 108

SaaStr

MAY 15, 2024

A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. You can tune into Workshop Wednesday every single Wednesday at 10 a.m.

Growth 107

Growth B2B UX B2C 107

Martech

MAY 15, 2024

Camille Manso is a partner with Silicon Foundry, an advisory firm that essentially arranges matches between their corporate clients and innovative tech start-ups. She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. The firm is independent, holding no equity in the startups it evaluates or recommends.

Retail 104

Retail Cross-sell Technology Technology 104

G2

MAY 15, 2024

We’ve all heard that February is Black History Month, March is Women’s History, April is Autism and Neurodiversity Awareness Month, and so on. But if we forget the calendar and put this in a real-life perspective, every day is all of these days.

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Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. She is also a valued contributor to MarTech and a speaker at The MarTech Conference. We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. ( Interview edited for length and clarity.

Healthcare 102

Healthcare Technology Technology Sports 102

G2

MAY 15, 2024

Have you ever noticed how certain companies seem to have a way with words? Their marketing materials and social media posts resonate with you, leaving a clear impression of their brand. That's the power of brand language at play. Brand language is more than just catchy slogans or product descriptions. It's the entire conversation a brand has with its audience.

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Conversion Product Networking 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

SaaStr

MAY 15, 2024

So with public SaaS companies continuing to grow, but revenue multiples often at relative lows, it can make sense in some cases to “go private”, invest in more growth for a few years, and try to IPO again down the road. Qualtrics did it, nCino just did it, and the latest is Squarespace. They are going private at an almost $7 Billion valuation.

Growth 98

Growth Price Customers 98

Martech

MAY 15, 2024

“This bowl of porridge is too hot, this one is too cold, but this one is just right!” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

Contract 96

Contract Objectives and Key Results Technology Technology 96

Membrain

MAY 15, 2024

It’s no secret that I love golf. I’ve been watching the documentary Full Swing. In the second season, there’s an episode about a player named Wyndham Clark. He’s a PGA golfer who won the Wells Fargo Championship in 2023.

Gaming 83

Gaming Sales 83

Adaptive Business Services

MAY 15, 2024

I have distilled Nimble down to 10 easy steps that will increase your sales. We’re not going to get deep into the weeds. We’re not going to do anything advanced. These are the fundamentals. However, the fundamentals are 90% of what you need to do in order to see awesome results! I’m also giving some sample times for each step just to dispel the erroneous rumors that it’s too f’ing complicated and it takes too f’ing much time:) Here we go!

CRM 77

CRM Pipeline Contact Closing 77

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

SalesProInsider

MAY 15, 2024

Have you ever tried to buy something with a verbal promise? Or deposit a compliment in your personal or business bank account? Of course not! You would be laughed at! Yet, that’s what can happen when discussing fees for service with prospective clients. Never Accept This Payment: Promises Won’t Pay Your Bills True story: An advisor in NJ had two great conversations with a prospective client who could not believe the services they would receive working with him compared to another option.

Clients 62

Clients Pitch Prospecting Service 62

Salesfolks

MAY 15, 2024

While the idea of marking a lead as "LOST" might initially seem counterintuitive or even counterproductive, it is, in fact, a crucial aspect of effective CRM management. The act is not just about cleaning up data—it's about making strategic, emotionally intelligent decisions that prioritize personal and business growth.

CRM 59

CRM Prospecting Strategize Growth 59

Closing Bigger

MAY 15, 2024

As a podcaster, sales geek, and AI enthusiast, I am excited to share my first podcast where I have ChatGPT 4o host and interview me on my latest keynote, “AI and the Future of Sales.” That’s right… the guest host of this podcast episode is an AI. As a keynote speaker and author, I have been delivering keynotes on AI for sales since 2018 – 6 years ago I would not have conceived being interviewed by an AI for my own podcast as being possible in such a short time.

Objectives and Key Results 59

Objectives and Key Results Objection handling Sales Technology 59

Salesfolks

MAY 15, 2024

In sales, understanding and leveraging the Cost of Inaction (COI) can significantly alter the dynamics of customer engagement and decision-making. COI refers to the potential costs associated with not taking a particular action or decision. This concept serves as a powerful tool in the sales arsenal, emphasizing the risks, costs, or lost revenue opportunities that come from maintaining the status quo.

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Sales Customers 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

PandaDoc

MAY 15, 2024

Did you know that companies with a strong lead nurturing strategy generate 50% more sales-ready leads than companies that don’t do this? So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. But to do it properly, a lead nurturing campaign takes some solid strategizing and tactics.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

G2

MAY 15, 2024

The NeverEnding Story is my all-time favorite movie. If you grew up in the '80s or '90s, chances are it might be yours, too. I love how it showcased the transformative power of imagination in overcoming stark realities.

Consult 52

Consult 52

SalesHood

MAY 15, 2024

The post AI For Sales: Examples And Strategies To Improve Efficiency appeared first on SalesHood.

Sales 52

Sales 52

G2

MAY 15, 2024

The Never Ending Story is my all-time favorite movie. If you grew up in the '80s or '90s, chances are it might be yours, too. I love how it showcased the transformative power of imagination in overcoming stark realities.

Consult 52

Consult 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! With all the pressure on email marketing to produce results, that could be a major omission.

A/B testing 116

A/B testing Campaign Conversion Up-sell 116

G2

MAY 15, 2024

Learn how the times interest earned ratio can help to pay off liabilities, loans, and interests with the total capital owned before tax and loan payoffs.

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