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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

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Stealing B2C Black Friday tactics in the sales development world

Predictable Revenue

Jenell Riesner joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss applying B2C Black Friday tactics to the sales development world. The post Stealing B2C Black Friday tactics in the sales development world appeared first on Predictable Revenue.

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What is B2C Sales?

Predictable Revenue

Learn what makes business-to-consumer sales (B2C sales) distinct from B2B, how to maximize your B2C sales process, and make the most of industry trends. The post What is B2C Sales? appeared first on Predictable Revenue.

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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

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B2B Sales Funnel vs B2C Sales Funnel: 4 Fundamental Differences

Iannarino

We’ve all heard the saying, “trying to fit a square peg in a round hole.”

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The Ultimate Guide to B2B Sales Training: Strategies, Techniques, Best Practices

Iannarino

The different types of sales include B2C (business to consumer), B2G (business to government), and B2B (business to business). million sales and related occupations in the United States, including both B2B and B2C sales roles. According to the Bureau of Labor Statistics, as of May 2020, there were approximately 14.2

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Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote

Martech

Here are the approaches B2B and B2C marketers can use today as privacy becomes an ever greater priority. The post Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote appeared first on MarTech. Changes are underway as Google now plans to phase out third-party cookies from Chrome in 2024.

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