Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

B2B 135

B2B X-functional Cross-sell B2C 135

Hubspot

SEPTEMBER 12, 2024

B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers? B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. Table of Contents What Is a B2B Buyer?

B2B 81

B2B B2C Tradeshows Contract 81

Hubspot

AUGUST 20, 2024

This is choice paralysis in a nutshell, and it’s not just a B2C problem. Many concepts around buying experience are migrating from the B2C space into B2B, and with good reason. My guess is that you’d either get overwhelmed and choose something that you later regret, or you’d choose to buy nothing at all.

Conversion 78

Conversion Customers Gambling B2C 78

Search Engine Land

JULY 18, 2024

Data visualization is among the top five content tactics for B2B and B2C content marketers , per the CMI. Images and video Custom images help to bring content to life and support the story you are trying to create. Consider adding any of the following to your article: Custom graphics. Visuals can convey the main points of the story.

B2C 107

B2C B2B Technique Represent 107

Hubspot

OCTOBER 17, 2024

Regions Telemarketing Etiquette Every Salesperson Should Know B2B vs. B2C Cold Calling Best Practices Stay Compliant, Stay Successful Is cold calling illegal? B2B vs. B2C Cold Calling Best Practices Clearly, cold calling has indeed changed a lot over the years. B2C cold calling, the rules for each are quite different.

Cold Call 72

Cold Call Legal Territory B2C 72

Martech

SEPTEMBER 12, 2024

Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to. Don’t forget the consumer. Responsys is our leading product; Unity is very popular there.

Assembly Line 115

Assembly Line Contract B2C GTM 115

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2B 120

B2B B2C Entertainment Niche 120

Search Engine Land

SEPTEMBER 16, 2024

For B2C marketers, evaluate your influencer marketing strategy. While Google remains a crucial platform, explore other channels to diversify your advertising efforts: Consider increasing your presence on platforms like Bing, Amazon , or industry-specific ad networks.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Hubspot

JULY 31, 2024

B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. Namely, checkout problems.

B2B 83

B2B E-commerce Real Estate B2C 83

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders.

Campaign 121

Campaign Start-ups Follow-up Customers 121

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.”

Territory 92

Territory Construction Agriculture Campaign 92

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies.

GTM 114

GTM X-functional Pipeline Construction 114

Martech

SEPTEMBER 11, 2024

Many B2C and subscription companies already do this well. Short-term and targeted email series (3-8 messages) are very powerful for customers, as they can nurture upselling or higher engagement after a customer service interaction or a content download event. Personalized communication. Lead scoring. A/B testing.

Cross-sell 111

Cross-sell Customers UX A/B testing 111

Martech

JULY 19, 2024

That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. . “A similar sort of model,” said Downing, “but within that, once the employer chooses Principal, their employees all become customers of Principal.

B2C 109

B2C Government Represent Consult 109

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. This collaboration combines Meltwater’s social listening with Blackbird.AI’s narrative intelligence, allowing clients to proactively address reputational threats and make data-driven decisions.

Click Through Rate 112

Click Through Rate B2C Sports Launch 112

Understanding the Sales Force

NOVEMBER 10, 2024

Here are ten reasons why I could be an imposter: I stand tall but I’m actually just 5′ 6″ I’m a white collar professional yet I never wear a jacket or tie I have helped B2B sales teams for nearly 40 years but prior to that I sold only B2C I invented and perfected the OMG sales assessments but once I chose to hire a salesperson (..)

Consult 139

Consult Cold Call B2C Sales 139

Salesforce

AUGUST 29, 2024

Many B2B marketers are finding success using the same social media strategies as B2C brands. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects.

B2B 109

B2B Legal Entertainment Follow-up 109

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. The goal is building funnels, so partnering with the right platform to create, manage, and optimize your funnels matters.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Martech

OCTOBER 7, 2024

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more.

Retail 126

Retail Launch Price Engineering 126

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

GTM 122

GTM Go To Market B2C Objectives and Key Results 122

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles.

Government 109

Government Drivers/motivators Consult Trust 109

Salesforce

MAY 29, 2025

Yet most existing benchmarks including early efforts like CRMArena focus primarily on single-turn, B2C, and customer service scenarios. Earlier this year, we launched CRMArena to help evaluate LLM agents on basic B2C customer service tasks. What is CRMArena-Pro? It laid a strong foundation for single-turn business interactions.

B2C 95

B2C CRM B2B Negotiate 95

RingDNA

JULY 2, 2025

It’s ideal for both B2B and B2C sales professionals aiming to sharpen their sales instincts and improve quota attainment. The course emphasizes trust-building, persuasive communication, and consultative closing techniques. Duration: 6 weeks (self-paced with daily modules) Cost: ~$695 2.

Retail 62

Retail Technical Sales Consult CRM 62

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Getting to the inbox is getting tougher. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders.

Price 122

Price Follow-up Start-ups Contact 122

Martech

AUGUST 8, 2024

Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

E-commerce 120

E-commerce Objectives and Key Results Hospitality Strategic planning 120

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Why we care. This outage impacts advertisers’ ability to manage campaigns and access critical performance data.

Campaign 108

Campaign Product Process Advertising/ Marketing 108

SaaStr

OCTOBER 25, 2024

8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. There is a dominant belief that AI makes processes more efficient, but this belief has not yet been confirmed by the data. #8: You get a base number of minutes for a particular price.

Go To Market 132

Go To Market Quota GTM Price 132

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Government 112

Government Technology Technology B2C 112

Martech

SEPTEMBER 23, 2024

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. Why we care.

CRM 117

CRM Launch Service Process 117

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.

GTM 55

GTM B2C Finance Government 55

Martech

SEPTEMBER 9, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT.

Customers 111

Customers Commission Customer Relationship Management Retail 111

Martech

MAY 7, 2025

Two major shifts in martech composability Martech stack design is undergoing two significant composability shifts one in B2B and another in B2C/B2B2C each redefining what sits at the center of MOps. Shift 2: B2C and B2B2C stacks rebalance their center Customer data platforms (CDPs) lost their lead, dropping from 26.9%

B2C 78

B2C CRM B2B Engineering 78

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So

Price 129

Price Networking Start-ups Technology 129

Martech

OCTOBER 1, 2024

online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy.

Retail 120

Retail Territory Price Sales 120

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own.

Launch 116

Launch Pitch Represent Campaign 116

Martech

JULY 26, 2024

B2C, B2B and B2B2C). We have conducted hundreds of data experiments with our team of data scientists using our martech data warehouse, which contains 14,106 customer technology tools and data from 1,356 global, real-life, cross-industry customer technology stacks and 4,758 requirements. Martech is used differently by business models (e.g.,

Pharmaceutical 115

Pharmaceutical CRM B2C Technology 115

Martech

APRIL 9, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies The post 5 stories for marketers coming out of Google Cloud Next 2025 appeared first on MarTech. Papa Johns also plans to build an AI-powered chatbot that can handle common customer inquiries and seamlessly escalate complex issues to live agents.

B2C 85

B2C Sports B2B Launch 85