article thumbnail

B2B vs B2C Ecommerce: What’s the Difference?

Salesforce

This is the anytime, anywhere world of B2C e-commerce. This is changing, though, as today’s B2B buyer is just as digitally savvy as their B2C counterpart — and they expect the same exceptional service. When it comes to B2B vs B2C e-commerce, the gap is narrowing. What’s the difference between B2B ecommerce and B2C ecommerce?

B2C 64
article thumbnail

B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 115
article thumbnail

B2C Sales – A Detailed Guide

The 5% Institute

In the hustle and bustle of today’s business world, diving into the universe of B2C sales is like embarking on a thrilling adventure. So, what’s the deal with B2C sales, you ask? What’s B2C Sales All About? That’s the magic of a good customer experience in B2C sales. Challenges? Bring It On!

B2C 52
article thumbnail

Stealing B2C Black Friday tactics in the sales development world

Predictable Revenue

Jenell Riesner joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss applying B2C Black Friday tactics to the sales development world. The post Stealing B2C Black Friday tactics in the sales development world appeared first on Predictable Revenue.

B2C 105
article thumbnail

Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 105
article thumbnail

What is B2C Sales?

Predictable Revenue

Learn what makes business-to-consumer sales (B2C sales) distinct from B2B, how to maximize your B2C sales process, and make the most of industry trends. The post What is B2C Sales? appeared first on Predictable Revenue.

B2C 59