Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 74

B2C CRM B2B E-commerce 74

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Campaign 78

Campaign B2C B2B Conversion 78

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls. Wasted media.

Campaign 118

Campaign B2B Retail Click Through Rate 118

SaaStr

JUNE 8, 2022

B2C marketers get to have all the fun! But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. Good luck!

Campaign 96

Campaign B2B B2C Click Through Rate 96

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Campaign 59

Campaign B2C B2B Conversion 59

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations. Fuel for your marketing strategy.

Customers 110

Customers B2C Healthcare Retail 110

Martech

FEBRUARY 7, 2023

From heuristics to optimization Holub described a fast fashion company he worked with that replaced an older heuristic method in their email campaigns with a new machine learning optimization strategy that generated 90% more revenue. Register for The MarTech Conference here. Get MarTech! In your inbox. Subscribe Processing.

Campaign 137

Campaign Promote Launch Technology 137

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaign 75

Campaign Launch Gambling Territory 75

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. It says that girls are dropping out and why.

Sports 98

Sports Campaign Territory Legal 98

Salesforce

OCTOBER 7, 2021

Here are six ways Marketing Cloud can help take your marketing campaigns to the next level: 1. Get up to speed on the latest Marketing Cloud release. Salesforce experts explain how to get the most out of each new update. Watch the webinar. Mobile Marketing Enhancements.

Campaign 98

Campaign B2C CRM Service 98

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Popular games like Zynga’s Words with Friends will ask players to consent to share location data under terms that allow that data to be used in campaigns. Interpreting location data for marketing campaigns.

Campaign 93

Campaign E-commerce Customers Retail 93

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Drip campaigns. Reactivation campaigns. Marketers learn by experimenting with different elements of their campaigns and optimizing based on the results. But email marketing is not without its challenges. Abandoned cart emails. Product recommendations.

A/B testing 131

A/B testing B2C Appointment Campaign 131

Hubspot

JULY 23, 2020

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. Here, let's explore how HubSpot's Academy team created and ran a co-marketing campaign, and lessons they learned that you can apply to your own co-marketing efforts.

Campaign 80

Campaign Education B2C Promote 80

Search Engine Land

FEBRUARY 6, 2024

Reporting-wise, adding OCT brings a critical level of nuance to the value your campaigns are driving. Reporting-wise, adding OCT brings a critical level of nuance to the value your campaigns are driving. You can: Better understand your campaign performance. The benefits are huge.

SQL 119

SQL Angle Campaign B2C 119

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 80

Campaign Gaming Launch Education 80

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Identify the goal for your drip campaign. Once you've determined your goal for the campaign, think through who will be segmented into this drip. Determine how someone ends up in this campaign. Why would they delete an email from this campaign?

Campaign 83

Campaign A/B testing Pitch Cross-sell 83

Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.” Mobiquity Technologies’ ATOS 2.0 Get MarTech! In your inbox.

Product 109

Product B2C Campaign Contact 109

Search Engine Land

OCTOBER 25, 2023

41% for email campaigns. organizations operating in both B2B and B2C. How SMBs use AI. So how are those 26% of SMBs that have adopted AI using it most in marketing? 52% for social media. 44% for content creation (writing and images). Benefits for SMBs using AI. Read the report. An AI Awakening (PDF).

B2C 121

B2C Education Contact B2B 121

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Expect to see growing interest in using this data for offsite campaigns, including CTV. Get MarTech! In your inbox.

Retail 111

Retail Networking B2C Campaign 111

Martech

MARCH 13, 2023

billion by 2024 On the B2C side, 40.6% also showed the biggest marketing investments this year are: Campaigns: 19.7% That’s a 12 percentage point drop from last year. Despite this, 31.7% say their customer experience is seamless. Dig deeper: B2B martech spending growth slows, may hit $8.5 Services: 19.3% Integration: 15.9% Why we care.

B2C 99

B2C B2B Campaign Growth 99

Heinz Marketing

MARCH 27, 2019

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. Once you start seeing improvements to your open rates, the next step is optimizing your campaigns to increase click-through-rates.

A/B testing 64

A/B testing Campaign Click Through Rate B2C 64

Martech

APRIL 2, 2024

Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. This research shows that B2B influencer marketing can’t be dismissed as a passing trend.

B2B 131

B2B Drivers/motivators Campaign B2C 131

ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Again, confusion! That could mean: Phone outreach. Email outreach. Social media outreach.

Lead generation 275

Lead generation Niche Campaign B2B 275

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. That’s much more impactful for ecommerce as we don’t see a lot of lead gen quality from Performance Max campaigns.

B2B 115

B2B X-functional UX Campaign 115

Search Engine Land

SEPTEMBER 25, 2023

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. Ready to change the way you measure your campaigns? Note: Google Search Partners and display campaigns produce particularly weak lead quality.) What they should analyze instead. Why it matters.

Campaign 123

Campaign CRM B2C B2B 123

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care.

Launch 106

Launch Cross-sell B2C Represent 106

Search Engine Land

OCTOBER 18, 2023

Things like: Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing important guardrails that could improve performance and reduce wasted ad spend. Assets (formerly ad extensions) aren’t associated with their intended campaigns. These campaigns need images and video, which are harder to whip up.

Launch 119

Launch Campaign B2C Trust 119

Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial.

Conversion 127

Conversion Gaming Objectives and Key Results Referrals 127

Heinz Marketing

AUGUST 17, 2022

The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. Here are some benefits of keeping the human connection alive and why it’s a fundamental part of the buyer’s journey.

Lead generation 116

Lead generation B2C B2B Cold Call 116

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. So, the marketing campaigns and sales techniques should be tailored to meet their needs. Want to learn more?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial.

Gaming 115

Gaming Conversion Objectives and Key Results Referrals 115

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Read next: How marketing ops improves ROI through campaign performance and budget management.

B2C 109

B2C Government Technology Technology 109

SaaStr

JULY 22, 2022

Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making. From inflation to the COVID-19 pandemic to increasing regulations around critical ad channels, the challenges have been sizable for the B2C market.

B2C 85

B2C Territory Legal Growth 85

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2C marketers use GA4? So, they adjusted the social media campaigns driving traffic to their website. How should B2C marketers use GA4? When should we measure micro conversions?

B2C 115

B2C Sports Referrals Non-Profits 115

Search Engine Land

APRIL 5, 2023

While we’ll never know all the reasons for this, it likely has to do with a few factors: Low search volume compared to B2C searches. Ambiguity with B2C searches (e.g., “security solutions,” “renewable energy,” etc.). ” B2B volume is lower than B2C. There’s overlap with B2C.

CTR 105

CTR B2C B2B Clients 105

Salesmate

SEPTEMBER 15, 2021

While our law firm is mainly B2C focused, B2B social media marketing has been very beneficial for our digital agency in connecting with and helping other companies in the legal industry. I’d just rewrite this to say ‘B2B social media marketing isn’t as effective a direct sales channel as B2C social media marketing is.’ .

B2B 98

B2B B2C Legal Strategize 98

Heinz Marketing

OCTOBER 28, 2022

Brand voice can be harder to show in B2B (unlike in B2C), so B2B marketers should find the sweet spot between being unhinged to boringly indistinct. Understanding experiential strengths will be crucial in creating a great campaign that can connect to your target audience. Unlike in B2C, B2B buying journey can be complicated.

B2B 112

B2B B2C Networking Campaign 112