Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Your reps can spend more time selling and less time writing.

B2B 89

B2B Teamwork Referrals Cross-sell 89

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. Cross-sell and Up-sell. Costco’s revenue that comes out of selling memberships, makes up the core of Costco’s profits. A successful customer retention strategy includes opportunities to cross-sell and upsell.

B2B 136

B2B Cross-sell Retail Healthcare 136

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting.

Customers 129

Customers Retail Cross-sell Follow-up 129

Heinz Marketing

MARCH 16, 2022

Customer expectations have changed based on the experiences with B2C brands like Netflix and Spotify. Determine and hit campaign goals. Predict ad performance before launching campaigns. You can utilize it for cross-sell, upsell, renewals, and can also predict if a customer is going to churn. Create ad copy.

B2B 107

B2B Technology Technology Cross-sell 107

Hubspot

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Take advantage of team selling. Let’s take a look at what contributes to Q4 sales.

Quota 83

Quota Strategize B2C Transportation 83

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Niche 138

Niche Intrinsic Campaign B2B 138

PandaDoc

OCTOBER 12, 2020

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This can yield much better results than trying to sell to a broad audience. Target with personalized offers, upsell and cross-sell opportunities. Create personalized email campaigns.

Customers 59

Customers Cross-sell B2C Campaign 59

Martech

DECEMBER 29, 2022

Real-time ads and cross-channel amplification. Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We First-party data refining CTV campaigns, a greater demand for measurement. Viewing behavior will continue to change.

Sports 114

Sports Cross-sell Price Entertainment 114

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. And this is exactly why you hired them!

B2C 93

B2C Pipeline SQL Strategize 93

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

Martech

NOVEMBER 12, 2021

These companies are in the business of acquiring and growing FBA (fulfilled by Amazon) sellers — developing symbiotic portfolios of businesses which allow cross-selling and cross-promoting. Invest in PPC campaigns. Also present were a number of aggregators like Thrasio and Boosted. Refresh your keywords regularly.

Cross-sell 95

Cross-sell Manufacturing Price Presentation 95

Heinz Marketing

MAY 16, 2022

Matt : Yeah, or companies that have a history of selling to mid-market and SMB companies that don’t take the time to understand how an enterprise buyer buys and then don’t respect what is conveyed via a very different buying process. People might think this is only important in B2C emotional connection buying.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

Sales Hacker

NOVEMBER 22, 2019

We use it to explore over 50 data fields each day, research up to 20,000 leads every week, and constantly make content for email-outreach campaigns and customer communication. These issues are not likely to change any time soon, and right now account-based selling is one of the best tools to combat them. Analytical platforms.

Lead generation 107

Lead generation Sales B2B Cross-sell 107

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What are you trying to sell? Image Source.

B2B 110

B2B Conversion B2C SQL 110

Gong.io

JULY 11, 2022

Inside sales (sometimes called remote sales or remote selling) is often the primary sales model for B2B, SaaS, tech, and certain high-ticket B2C sales teams. Let’s say you’re looking to implement a new email marketing campaign , and you need an email automation platform to set it up. Inside sales vs. outside sales .

Inside sales 62

Inside sales Commission Outside Sales Quota 62

ConversionXL

NOVEMBER 15, 2016

Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? In a way, B2C marketers have to worry about “lead nurturing,” too, it just tends to be after the purchase. Gross margin. Lead Nurturing.

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Here is a simple definition from MarTech Today : A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources. Google Adwords? Algorithmic segments.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

DECEMBER 14, 2010

When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. If you’re a consumer B2C company, you may find Facebook, Twitter, and YouTube a better fit. Free Download: How to Sell Social Media to Your Boss Featuring Chris Brogan. Have fun with it!

Promote 75

Promote Cross-sell B2C Follow-up 75

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Hardware like laptops, televisions, and gaming systems can be sold both B2B and B2C to fulfill various needs. Give presentations and demos.

Networking 59

Networking B2C Cross-sell Negotiate 59

Martech

MARCH 15, 2023

The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. journey mapping), and real-time campaign/journey activation (e.g., Good experience matters to customers, often more than the products you sell or the services you provide. It’s also increasingly digital. How does CJO help marketers?

Customers 87

Customers Cross-sell Technology Technology 87

Salesmate

OCTOBER 6, 2021

The only thing that has changed about cold calling is how it’s done, and the results from a cold calling campaign. . If it is, you can also consider all unsolicited communications as dead, like email campaigns and pop-up advertisements. If your main goal for cold calling is only to sell, consider your campaign a failure.

Cold Call 98

Cold Call Cross-sell Campaign Pitch 98

Heinz Marketing

DECEMBER 31, 2018

And at that point the question was, obviously reviews are very much B2C just as you mentioned, and now it’s a given. Now, my background, my co-founders background, we were selling B2B software, and we very much thought that process is needed, but has to be different. One was, we were selling software.

Pipeline 65

Pipeline B2B Sales Start-ups 65

SaaStr

JUNE 24, 2020

And one thing I really loved about working on B2C software is that marketing could really measure what they were doing and measure the customer journey. And with the move to SaaS models, building and selling B2B software is probably more similar to B2C than it is to traditional enterprise software marketing.

Pipeline 118

Pipeline B2C Campaign Start-ups 118

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Non-Profits 223

Non-Profits Sales CRM Pipeline 223

Martech

OCTOBER 12, 2023

But when the time comes to perform more thoughtful lifecycle marketing, cross-sell new products or resolve marketing-sales-service friction that’s hurting your NPS scores, leaders look for a “single view of the customer” that frequently doesn’t exist.

Customers 118

Customers Objectives and Key Results Cross-sell B2C 118

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. Sample Size.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

ConversionXL

OCTOBER 8, 2021

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. A popular way is to include the cost of re-engagement campaigns in the acquisition cost. Suppose your product is selling in multiple countries. Another common problem is how to calculate returning users.

Customers 135

Customers Price Strategize Cross-sell 135

Hubspot

NOVEMBER 4, 2015

You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people you’re selling your efforts short. Yet another P2P opportunity around Giving Tuesday is to help supporters sell something that benefits your organization. Don’t stop until you cross the finish line in 2016.

Promote 70

Promote Campaign Cross-sell Networking 70

Lead Fuze

JUNE 28, 2021

Affiliate marketing is a form of performance-based marketing where the affiliate earns commissions by selling or advertising products from their own site. The advertiser may also pay the affiliate to recommend products on social media platforms or to conduct post-purchase email marketing campaigns. What Is Affiliate Marketing?

Lead generation 97

Lead generation E-commerce Commission Real Estate 97

Salesmate

APRIL 7, 2020

Using the insights marketers can easily plan and improve their next campaigns. Such cross-platform functionality ensures that users do not have any compatibility issues. Log important communications Manage leads Build marketing campaigns Execute email campaigns. Appointment scheduling tool. Desktops Phones Tablets.

Product 130

Product Appointment CRM Clients 130

Heinz Marketing

JULY 30, 2018

The lessons from Led Zeppelin, the stairway to heaven in B2B marketing should define all the different stages of them is you go from awareness and the next step is acquisition, the next step is adoption, the next step is cross sale, and then finally sitting on top is advocacy.

Pipeline 41

Pipeline Mechanical Engineering Cross-sell B2C 41

Hubspot

JANUARY 25, 2021

Conferences are valuable for both B2B and B2C brands. Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment. With that attention, you have a chance to sell — or upsell — your products and services. You can cross-promote (i.e. Pop-Up Shops.

Entertainment 100

Entertainment E-commerce Non-Profits Promote 100

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. million monthly unique visitors, but they struggled with low engagement. They knew they had to simplify the registration process. Conclusion.

Networking 73

Networking B2C Niche User Experience 73

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. million monthly unique visitors but low engagement. They knew they had to simplify the registration process. Conclusion.

User Experience 130

User Experience Networking E-commerce B2C 130

Hubspot

AUGUST 21, 2023

Distribution: Through what mediums will you sell the product or service? Once you’ve collected this data, you can base your larger campaigns on these successful insights. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon.

Go To Market 69

Go To Market Process GTM Launch 69

Heinz Marketing

FEBRUARY 28, 2022

Join in on our conversation to learn about Salesloft’s journey at rebranding and: Taking inspiration from B2C marketing into B2B marketing. We can say, for example, we launched our first brand campaign, the new way to sell. I mean, that is the first time Salesloft had any kind of a brand campaign.

Pipeline 96

Pipeline Launch B2B Sales 96

Hubspot

APRIL 21, 2016

Promotional emails are usually tied to specific campaign goals and are custom built for targeted delivery to promote a specific product or service from your company. For B2C ecommerce companies, a promotional email could be announcing a sale or new product line. Most marketing emails are either promotional or transactional.

Promote 75

Promote A/B testing B2B Cross-sell 75