Free trial vs. demo: What’s more effective in B2B SaaS ads?
Martech
SEPTEMBER 5, 2024
The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. The ads offered either a free trial or a demo. Sounds like common sense?
Let's personalize your content