ConversionXL

DECEMBER 12, 2018

All other industries combined—SaaS, Lead Gen, Publishing/Media, Non-profit/Government) make up just 34.9% Note: We still do not have enough data on the Publishing/Media or Non-Profit/Government sectors, so we will not focus on those when comparing industry trends. A/B Testing. User Testing.

Conversion 125

Conversion Non-Profits A/B testing Teamwork 125

ConversionXL

SEPTEMBER 20, 2021

Done right, YouTube ads are a profitable endeavor. Peripherally, you should monitor all metrics, but prioritize the ones that align with your goals and drive profitable traffic. They watch 2x as many videos as non-subscribers. The platform is designed to help you research, publish, optimize, promote, and test content quickly.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

ConversionXL

NOVEMBER 17, 2015

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Each test is accompanied by an acceptance of a certain probability of error in the test results.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

ConversionXL

OCTOBER 6, 2015

It’s so easy (and effective) for a blogger to write a post of 101 conversion optimization tips or 150 A/B tests to run right now. Of course, these articles are b t. No Room For Spaghetti Testing. Even if you tried to test the 100 tactics one by one, you’ll find that you’re wasting time. This makes sense.

Conversion 114

Conversion A/B testing Objectives and Key Results Non-Profits 114

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

JULY 21, 2022

When they’re aligned revenue and profits increase. A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. Test processes regularly to see which segments respond best to your marketing. Instead, it wanted to appeal to local non-worshippers.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. What’s more is that an A/B test of the message—changing “Why did you cancel?” Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

APRIL 19, 2016

Think of backfires the way you think of A/B test validity threats. If it’s a non-profit or in the private sector, it can look very bad on you.”. Before launching a test, audit it for the risk of psychological backfires. Launch an A/B test, limiting the risk of widespread backfires.

A/B testing 91

A/B testing Non-Profits Launch Conversion 91

Hubspot

MAY 18, 2015

The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error. Here's a list of 10 sites for free, non-cheesy stock photos to get you started.). It’s far too easy to defer to best practices instead of discovering what makes your unique audience click. 3) Security Seal.

A/B testing 77

A/B testing Non-Profits Price Trust 77

ConversionXL

FEBRUARY 3, 2022

But they offer a foot in the door that your product, combined with well-planned retention and referral strategies, and regular A/B testing , can encourage users to stick around. Profitability. How profitable is the work you do for this market? At this stage, it’s important to remember that not all users are created equal.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 16, 2022

On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors. This will give marketers guidance and inspiration when A/B testing. If any link in that chain is broken, content doesn’t hit the mark. Getting teams pulling in the same direction can have a big payoff.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

AUGUST 8, 2019

Here a non-exhaustive list of some of the top PPC platforms. There’s nothing that will diminish PPC profits like a poorly crafted landing page. A/B tested. A/B Testing Your PPC Ads. Rarely will you as a marketer throw something out to your audience that works without testing. Glad you asked ….

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

MAY 3, 2017

Non-Engaged Subscribers. You can increase a company’s profitability from 25% to 95% by increasing your customer retention rate. Those are topics for other articles, but if you’re interested here are some resources: A Crash Course on A/B Testing Facebook Ad Campaigns. Engaged Subscribers. First-Time Buyers.

E-commerce 133

E-commerce Customers Cross-sell Represent 133

Hubspot

JUNE 26, 2019

4) Structure non-monetary programs around your customers' values. Depending on your industry, your customers may find more value in non-monetary or discounted rewards. Run an A/B test against program members and non-program customers to determine the overall effectiveness of the loyalty initiative. Negative Churn.

Customers 76

Customers Non-Profits Retail Gaming 76

ConversionXL

AUGUST 27, 2015

Conversion Rates Are Non-Stationary Data. ” — Kehlog Albran, The Profit. But as Investopedia says , data points are often non-stationary: “Non-stationary data, as a rule, are unpredictable and cannot be modeled or forecasted. Take the lift, move on and keep testing faster and better, with quality hypotheses.

Non-Profits 119

Non-Profits A/B testing Start-ups Conversion 119

Hubspot

SEPTEMBER 30, 2013

Turn off ads outside your business hours or bid less on the weekends if those clicks are less profitable. Almost as important for marketers who are constantly seeking to improve their metrics, you can A/B test mobile text ads against each other in an apples-to-apples comparison to improve your overall account performance.

CTR 75

CTR Non-Profits A/B testing Campaign 75

Hubspot

MAY 9, 2016

He has extensive experience across verticals: In the past he’s run a software company in Europe, an SEO agency in Panama, a real estate portal in Dubai, and worked for an international non-profit. Pamela Vaughan , Principle Optimization Marketing Manager, HubSpot.

Conversion 70

Conversion Real Estate Non-Profits Campaign 70

Hubspot

JANUARY 7, 2016

While the focus on lead generation is great, there’s a huge difference between generating leads and creating bona fide sales ready leads that predictably turn into profitable customers. Nurtured leads make 47% larger purchases than non-nurtured leads. Test, measure and adjust. Source: DemandGen ). Source: DemandGen ).

Lead generation 55

Lead generation Non-Profits A/B testing Click Through Rate 55

Hubspot

AUGUST 30, 2012

A/B test your landing page copy to see what resonates best with your target audience! You could do anything from launching co-marketing webinars to simply making a donation to a non-profit your persona cares a lot about. Describe your offer in terms of what it will do for your prospective customer.

Non-Profits 72

Non-Profits A/B testing Networking Entertainment 72

ClickFunnels

DECEMBER 19, 2021

Your goal should be to obtain the contact information of your dream customers so that you could sell them your products, generate revenue, and make a profit. Ultimately, the only business metric that matters is profit, which is why you should use it to measure the success of your lead generation campaigns. leads per day). Just saying.

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

Hubspot

JUNE 24, 2014

email users unsubscribe from a business or non-profit email subscription is that the content that is no longer relevant, yet more than 80% of email marketers send the same content to all subscribers. For your next email newsletter, try sticking to one goal and see if you can get more bang for your buck. 4) Multiple Audiences.

Sports 76

Sports Non-Profits A/B testing Promote 76

Hubspot

APRIL 3, 2012

4) Structure Non-Monetary Programs Around Your Customer's Values. And depending on your industry, your customers may find more value in non-monetary or discounted rewards. Run an A/B test against program members and non-program customers to determine the overall effectiveness of the loyalty initiative.

Customers 78

Customers Non-Profits Strategic partnership Gaming 78

Salesmate

JUNE 11, 2021

With Email automation, you build a profitable mailing list and market your business in the right manner. Automated emails generate 320% more revenue than non-automated ones. You can A/B test these opt-ins to see which ones gain you better results! Analyze and optimize your results .

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Non–data scientists often overestimate the certainty of test results.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

NOVEMBER 15, 2018

You regularly run A/B tests on the design of a pop-up. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group is a form of cross-validation that extracts, or “holds out,” one set of users from testing. What are hold-out groups?

A/B testing 101

A/B testing Non-Profits Campaign Retail 101

ConversionXL

FEBRUARY 12, 2016

There are many ways to calculate optimal pricing , and of course A/B testing is one of them. In addition, free shipping (or fast shipping) is highly effective in increasing conversions (though make no mistake, this is an operations decision that you need to weigh with total effect on profit margins).

Price 85

Price Profit margin Non-Profits A/B testing 85

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? Your goal is to improve your quality score while also building a profitable campaign. For example, your results will help you decide when to increase / decrease your bids… You might increase or decrease your maximum CPC bid for profitable keywords. A/B Testing.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Which do you feel would be easier to test and why? A/B Testing. Or at least, that’s the idea).

A/B testing 133

A/B testing Represent Non-Profits Price 133

ConversionXL

JUNE 11, 2018

A Brand Growth Experts client who implemented abandoned cart emails found that this was a highly profitable form of automation. conversion rate, while a typical (non-automated) campaign for this client has an open rate of around 18% and drives about $3000 in revenue. A/B test potential changes for increased growth.

A/B testing 133

A/B testing Education Follow-up Campaign 133

ConversionXL

FEBRUARY 21, 2017

For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction. There are user experience testing methods designed to heed all of these variables. Make sure you’re A/B testing any insights you may think you have gained from there.

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels. The less you spend acquiring customers, the more profitable your business will be. From attribution, you can identify which channels are most profitable. Cost: Free.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

OCTOBER 23, 2019

It’s too easy (and effective) for a blogger to write a post of “101 Conversion Optimization Tips” or “150 A/B Test Ideas that Always Work.”. Even if you tried to test the 100 tactics one by one, the average A/B test takes about four weeks to run, so it’d take you 7.5 A/B testing isn’t working for us.”.

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

Outreach

MARCH 25, 2019

The sales pipeline provides visibility into sales opportunities and serves as a quick look into a company’s health, profitability, and growth. Use A/B tests to dynamically improve different elements of your pipeline. Much of sellers’ time is already taken by admin tasks and other non-sales activities.

Pipeline 65

Pipeline A/B testing Non-Profits Sales 65

ConversionXL

JUNE 20, 2019

But the smaller audience—and more intrusive ads—reduce the potential for profitability and user enjoyment. Wistia can A/B test video components, like which video thumbnail drives more engagement. Vimeo can deliver video passwords within purchase confirmations while keeping content hidden from non-purchasers and search engines.

Price 127

Price Non-Profits Objectives and Key Results A/B testing 127

ConversionXL

JUNE 26, 2019

In fact, our experience running over 1,500 online fundraising A/B tests has shown that traditional “best practices” are rarely the most effective way to increase donations. They conducted an A/B test with a version of the ad that offered a free online course. Include a donation form right on the confirmation page.

Conversion 102

Conversion A/B testing Campaign Non-Profits 102