Tue.May 14, 2024

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Rethinking Digital Connectivity: A Family Perspective

Iannarino

Last weekend we celebrated Mother's Day with our three adult Gen-Z children at Claudiana Italian Restaurant. The children came bearing flowers and presents. After ordering our food, we sat for more than half an hour, until our server reported that the kitchen had lost our ticket. We spent the time talking about our children’s work, their friends, and all sorts of topics, including my youngest's wedding this September.

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New Google Search AI features to help you plan, research and learn

Search Engine Land

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results and a new Google Lens ask-with-video feature.

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The Spaces In Between….

Partners in Excellence

Recently, I’ve been noticing something new, something I haven’t been paying sufficient attention to. It struck me in a conversation with a colleague yesterday. We were talking about organizational design, performance, and a number of issues. She presented a chart, the one below is a cleaned up representation of the chart. The content of the chart is irrelevant to this discussion, but each block represented a different part of the GTM organization, their roles, responsibilities, and k

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Google adds “web” filter to only show text-based links in Google Search results

Search Engine Land

Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web” Clicking it removes images, videos, or other forms of search results; only classic blue links are displayed. Web filter. You can find the web filter next to the other filters in the menu. Sometimes that means it is on the same line as the video filter, news filter and so on.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The marketing ROI problem has its roots in marketing culture

Martech

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. The problem of marketing ROI is simple, but it’s difficult to solve.

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Dear SaaStr: Is It Common To Have a VC Fund a Seed Round in Milestones?

SaaStr

Dear SaaStr: Is It Common To Have a VC Fund a Seed Round in Milestones? It’s not common with typical Silicon Valley investors. But outside of that? It’s a little old school, but it’s not that uncommon. And run from a milestone-based “second check” Because really, it’s just a one-way option for the investor. If you had just one investor, then in a perfect world, this investor would get to dole out chunks of the initial investment and see how it goes.

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AI in contextual advertising: Beyond the basics

Martech

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market. However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a pow

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How to build a custom GPT to redefine keyword research

Search Engine Land

A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. This article covers the benefits of custom GPTs and provides a step-by-step guide to building your own “Striking Distance Keyword Opportunity Analyzer” – a GPT specifically designed to identify high-potential keyword opport

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How AI impacts the customer experience, when it’s done well

Martech

AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences. Join Alicia Arnold, MarTech contributor and Managing Director, ak arnold, and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact cust

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Technical SEO tips to master Google core updates by Digital Marketing Depot

Search Engine Land

Unpredictable Google core updates can wreak havoc on your website traffic, leaving you struggling to keep up with the ever-changing search landscape. But what if you could future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm changes? This in-depth white paper reveals the essential technical SEO strategies you need to future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Pump it Up for Sales Performance

Understanding the Sales Force

Perhaps you thought I was going to write about the inflatables locations called Pump it Up, where young children go to birthday parties. I recall that we hosted a couple of parties there when our son was small and probably attended several more for his little friends. This is not an analogy about inflatable trampolines, but it is about the analogy between pumps and sales and for variety, it will be two separate stories instead of one culminating in pumping up sales.

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Reddit appoints ex-Googler as first VP of Ads Product

Search Engine Land

Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine. Vaidee joins from Google, where she spent over 11 years leading ads products and monetization, most recently as product lead for Google’s Display Ads business. She also served stints working at Microsoft on Xbox and Outlook.

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Business Acumen Lessons from the Sale of Oscar Mayer

The Advantexe Advisor

One of the most frequently asked questions in our Business Acumen training sessions is about large companies selling off business units or brands. It inevitably happens after a discussion on frameworks of strategy where we share that the most successful companies on the planet choose a strategic value proposition to their customers, execute it flawlessly, and most of all, stick with it over time.

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Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp

Search Engine Land

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How GenAI is Powering App Security with Cisco’s CPO of Panoptica Alex Jauch

SaaStr

At SaaStr’s inaugural AI Day, the Senior Director of Product Management at Panoptica by Cisco, its incubation team, Alex Jauch, talks about how GenAI is powering app security, how Cisco is using it, and how you can use GenAI to protect other businesses. Did You Say Hype Cycle? A lot of hype cycles have come along where people say, “This is going to change the world, and everything will be different.

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The Five Motives Behind Customer Purchases

Salesfolks

When it comes to understanding why people spend money, it’s essential to recognize that every purchase decision is driven by underlying motives. These motives are the psychological and emotional triggers that convince customers to exchange their hard-earned money for goods or services.

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Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp

Martech

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.

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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

When people go online in search of a solution to their problem, they don’t want to spend days looking for a service that will meet their needs. Most simply shortlist a few services that catch their eye and opt for the one that feels right. This decision often comes down to which service is presented in the most clear, accessible, and engaging way. 94% of first impressions are design-related – that’s a big deal for brands selling services online.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Write a Change of Commission Letter (with Example)

Salesforce

Change is constant in business. But when you aren’t transparent about change with your team, rumors can damage morale. That’s especially true when it comes to changes in pay. If you handle this sensitive communication with care, you can keep your top reps from heading for the exit. If you’re wondering where to start, you’re in the right spot.

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How Technology is Revolutionizing the Insurance Franchise Industry

The Digital Technology

The insurance franchise has existed for many decades and offers people and commercial firms, protection and safety from the risks and uncertainties. On the other hand, the market does not escape the reach of technological changes.

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Google RSAs in 2024: Everything you need to know

Search Engine Land

Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). The magic behind RSAs is that by providing multiple headlines and descriptions, Google Ads will test different combinations and determine which combinations work best.

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The Design Process: From concept to Final print

The Digital Technology

Painter creates whatever comes to their minds by splattering shapes and colors all over the canvas. A graphic designer also works as a painter but they are more strategically driven and creative.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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4 AI tools to supercharge visual content creation

Martech

For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art directing a shoot and meticulously refining visuals isn’t something that scales easily — at least not to the volume and speed of today’s content cycles.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. At the heart of this understanding lies a well-crafted attribution strategy—a roadmap that illuminates the journey customers take from initial engagement to conversion.

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Google rolls out AI Overviews in US with more countries coming soon

Search Engine Land

AI Overviews is rolling out to all US based searchers in Google Search, making AI Overviews available to hundreds of millions of searchers by next week, Liz Reid, the company’s new head of Search , announced at Google I/O. AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher cl

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What Is ERP? (A Beginners Guide)

Salesforce

Planning can make or break a business. A good plan can become your lifeblood. If you’re wondering how to plan your finances, human resources, project management, inventory and sales all together — you aren’t alone. Enter ERP. In this complete guide, we will find out the difference between ERP and CRM, it’s benefits, and how to integrate it with Salesforce.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Sales Forecasting is a Team Sport – Treat It That Way

SalesLoft

Sales forecasts are a critical business tool but many sales teams find them difficult to produce. With much of sales forecasting done in spreadsheets, incomplete data, lack of true pipeline visibility, it’s no wonder according to the 2022 Gartner State of Sales Operations and Revenue Operations Survey that 67% of sales operations leaders agree that creating accurate sales forecasts is harder today than three years ago.

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How would a TikTok ban impact influencer marketing?

Martech

The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based owner, refuses to sell. The loss of the hugely popular social media platform could mean big changes for brands’ influencer marketing in the United States. Status of the law. Last month President Biden signed a law requiring TikTok to be sold within nine months or be banned in the U.S.

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4 Proven Ways to Use Conversations Data to Bring on Better Buying and Seller Experiences

SalesLoft

Buyers and sellers are constantly engaging across a variety of channels. From web to phone and email to chat (think Drift!), each interaction is a critical point in time to capture valuable insights that sellers can act on to move a deal forward. So how do you make every conversation count? By making sure you’ve got an AI-assisted Conversation Intelligence (CI) tool in every aspect of your workflow.