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X (Twitter) paywalls XPro (TweetDeck)

Search Engine Land

X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. I get that X is trying to increase its revenue, but putting a historically free tool that really enhanced the Twitter user experience behind a paid subscription is disappointing.” What has X said? Why we care. ” Final nail in the coffin.

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What is generative AI and how does it work?

Search Engine Land

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

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Top 5 ways to stay up to date on paid search trends

Search Engine Land

Changes can be subtle, like moving functions around in the online user interface. PPCChat , which started on Twitter (now known as X) in 2011 by Matt Umbro and is now run by Julie Bacchini , is one of the most active online chats on paid search. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

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Beyond quadrants: An alternative approach to martech selection

Martech

For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1). You can often find solid regional vendors and functionally specialized vendors. As an example, Product X has all the features that you require, but it doesn’t provide any professional services in your geography.

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How to Sell on X (Formerly Twitter)

Hubspot

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

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Exploring programmatic SEO: Real-world examples and insights

Search Engine Land

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

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MarTech’s ABM experts to follow

Martech

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K LinkedIn: Mark Ogne (7K followers) X (Twitter): @markogne (20.6K