Martech

MARCH 1, 2022

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Post-acquisition brings changes in product functionality, usually starting with integration capabilities. Many companies have moved away from a singular list of products to categorizing products by function.

X-functional 96

X-functional CRM Technology Technology 96

ClickFunnels

JANUARY 28, 2022

Laptops literally come in all shapes and sizes; however, the price can vary wildly depending on built-in features and functionalities. While there are laptops out there for under $500, their functionalities and capabilities will obviously be limited.

X-functional 240

X-functional Price Follow-up Product 240

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. A lot of software nowadays serve multiple functions, and may have a CRM already pre-set as a part of their package. The post 5 x Amazing Sales Assets To Skyrocket Business Growth appeared first on The 5% Institute.

Growth 52

Growth Sales X-functional CRM 52

Martech

APRIL 26, 2023

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” These reports are now out of beta.

A/B testing 89

A/B testing X-functional Campaign Follow-up 89

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

Lead generation 246

Lead generation A/B testing X-functional Sales 246

Martech

MARCH 11, 2022

It has also seen an uptick in playable ads — interactive ads that let users try out the core functionality of an app or game — like a free demo. Parents (58%), Gen X (54%), and women (52%) are the most likely to play at this frequency. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups.

Gaming 116

Gaming X-functional B2C Customers 116

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. Finally, the last reason as to why coaching for sales performance should be a priority function, is because it reframes their relationship with selling. The post Coaching For Sales Performance – 5 x Reasons Why appeared first on The 5% Institute. It prevents mistakes.

Sales 145

Sales X-functional Up-sell Closing 145

Search Engine Land

MARCH 15, 2023

Est. revenue impact / risk Use the formula Traffic x CRO x AOV to estimate sales; the return on investment. Unless you have a dedicated engineering team, it's more likely the case that the SEO work will be assigned to a cross-functional team responsible for backend or front-end work. Attach a spreadsheet with the info.

Product 72

Product X-functional Objectives and Key Results Engineering 72

Heinz Marketing

APRIL 25, 2023

The function is straightforward: output = tools + teams x strategy. Cross-functional burn-out – If teams from different functions are all burning out, it is time to talk with them. Business school taught me well, you could put that in a textbook. This is usually caused by a lack of clarity in ownership and/or timing.

X-functional 111

X-functional Strategize Growth Start-ups 111

SaaStr

AUGUST 1, 2021

You still have to prove yourself as (x) a great visionary, (y) able to recruit and retain a great team, and (z) a careful custodian of the investors’ funds. Make sure each VP/functional head presents at the board meeting , and give them time, and don’t talk over them. But your VCs barely know you. And help them prep.

X-functional 116

X-functional Meeting Presentation 116

SaaStr

MARCH 3, 2021

Maybe even in the not-so-early days But if you are 10x better at (x) One Important Thing that (y) customers value and will pay for, that’s enough. It’s only a subset of critical functionality that customers will pay to have implemented 10x better than an existing, trusted vendor. Yes, you can build that piece of functionality better.

X-functional 141

X-functional Trust CRM Customers 141

PandaDoc

APRIL 24, 2020

Personal plans. eSignature Solution Personal Plan / Plan Name DocuSign v / Personal PandaDoc v / Individual HelloSign v / Pro SignNow v / Business Adobe Sign v / Individual RightSignature v / Standard SignRequest v / Professional SignEasy v / Plus v – Offered Solution.

Price 59

Price X-functional CRM Follow-up 59

Salesforce

OCTOBER 26, 2021

Different measures track different models, but all depend on a simple formula: [Recurring revenue = Active accounts in a period X Cost of good/service]. The basic equation is: [Customer lifetime value = Average order amount X Average purchases/year X Average retention time in years]. X 100 = 10% customer churn rate.

Sales 98

Sales X-functional Growth Customers 98

SaaStr

FEBRUARY 21, 2023

Becoming less reliant on human touch takes time and planning, so take a good look in the mirror, determine how much and how fast you can do it, and then form a cross-functional plan that meets your current business goals while also working towards future ones. When can we expect X% of trial sign-ups to convert with 1-2 human touches or less?

Go To Market 82

Go To Market GTM Growth Sales 82

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 87

X-functional Objectives and Key Results Technology Technology 87

Heinz Marketing

FEBRUARY 26, 2021

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. I had to take a nap if I wanted to get back to work with some brain function still intact! The Light at the End of the Tunnel. A Tried-and-True Trick.

X-functional 128

X-functional B2B Government Up-sell 128

Partners in Excellence

MAY 27, 2015

At the drop of a hat, we will wax on endlessly about features, functions, feeds, speeds, and, of course, price. We have 76 features, 43 functions, lots of feeds, plenty of speed, and we are cheaper than them! The one’s that have a 100 rows of features, 50 rows of functions. We win the “X’s” battle.).

Product 93

Product X-functional Sell Customers 93

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. “Oh our IT team could build it.”

X-functional 125

X-functional Engineering Prospecting Follow-up 125

Martech

JULY 7, 2022

X-Axis: A range of skills from a focus on technology to creativity and arts. As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. That work espoused the view that you could be both a marketer AND a technology leader.

X-functional 81

X-functional Campaign Legal Technology 81

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 105

B2B X-functional Sales Quota 105

Martech

MAY 4, 2022

It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. I also enjoy the fact that I still get to collaborate and work cross-functionally. It’s a matter of being able to better inform people so decisions are made based on informed paths.

X-functional 112

X-functional Cross-sell Consult Entertainment 112

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

CRM 52

CRM X-functional Lead generation Pipeline 52

SaaStr

FEBRUARY 25, 2021

They know how to think creatively and cross-functionally. The only exceptions I can imagine here is if you are just a disaster at anything customer-centric, and you can move this person over to say VP Biz Dev after they hire the first 1-X reps and a VP Sales for you. You’ll like the Evangelist. The problem with The Evangelist?

Sales 145

Sales X-functional Up-sell Cross-sell 145

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc.

UX 138

UX X-functional Clients Engineering 138

Partners in Excellence

AUGUST 10, 2020

Sometimes we try to create some justification for our higher price—“We have more features, functions, bells, and whistles… ” Implicit in this approach is the customer already knows the benefits of implementing the solution, so the most value is created by the lowest price. I won't pay more than $X!".

Customers 120

Customers X-functional Price Presentation 120

SaaStr

APRIL 8, 2021

You still have to prove yourself as (x) a great visionary, (y) someone able to recruit and retain a great team, and (z) a careful custodian of the investors’ funds. Make sure each VP/functional head presents at the board meeting, and give them time, and don’t talk over them. And help them prep.

X-functional 94

X-functional Trust Meeting Presentation 94

Salesforce

MARCH 30, 2023

X things smart {prospect’s role}s do Why it works: This one taps into the prospect’s desire to be the best at what they do. X} options to get started Why it works: Prospects love a short list of actionable items that can move them closer to implementing your solution. Why it works: This functions as a “pattern interrupt.”

Prospecting 98

Prospecting X-functional Follow-up Sales 98

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.

X-functional 118

X-functional Clients Start-ups Growth 118

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? Would X make it simpler to achieve [positive event]? How do you do X? The results?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? OK, just renew at last year’s price.

Customers 114

Customers X-functional Price Follow-up 114

ClickFunnels

JULY 22, 2021

I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). One of the most important concepts in copywriting is the distinction between features and benefits: A feature is a quality or a function of a product (e.g. Have an impressive accomplishment under your belt? These shoes are waterproof” ).

Sales 246

Sales X-functional Customers Pitch 246

SaaStr

FEBRUARY 14, 2021

The key is a combination of (x) churn and (y) value. Because if it works, just that little extra functionality for that extra edition — you can dramatically increase your growth rate. Virtually every self-service, individual seat web service churns at a relatively high rate — from maybe 2.5% a month at best, to 3.5%

Service 105

Service X-functional Up-sell Start-ups 105

Martech

DECEMBER 12, 2022

Another thing you can take advantage of is using X lookups or V lookups to turn things like country names into country codes if that’s what works with your system. “So These steps will let you take advantage of clean and enriched data, providing cross-functional value for teams beyond just sales.

X-functional 106

X-functional Sales Process Prospecting 106

SaaStr

DECEMBER 30, 2021

CIOs are willing to bet early on a few SaaS start-ups (x) if the value proposition is unique, (y) if the app won’t bring down the business if it fails in a pilot or production — and (z) if they trust the founders. You will keep delivering great features and functionality at 4x the pace anyone else could. But be open to it.

Contract 105

Contract Sell Up-sell X-functional 105

Hubspot

JUNE 30, 2021

As stated by Microsoft , “[STDEVP] has been replaced with one or more new functions that may provide improved accuracy and with names that better reflect their usage. formula used by Excel: x is the sample mean AVERAGE(number1,number2,…) and n is the sample size. Excel Standard Deviation Function. This is the STDEV.S

X-functional 61

X-functional Campaign Finance Sales 61

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122

B2B X-functional Start-ups SQL 122

SaaStr

NOVEMBER 23, 2021

Live events are a forcing function for your entire team, not just sales, and marketing. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business. Visit your customers, wherever they are. Think Zapier.

Technique 108

Technique X-functional Launch Prospecting 108