Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 101

GTM Engineering Electricity X-functional 101

Partners in Excellence

NOVEMBER 6, 2024

In addition, there have been a lot of RevOps conferences, where these leaders talk about developing the function. The talk about the number of resources that need to be in place in each function, based on the analysis of the past year. They are presenting the strategic goals and numbers for the coming year.

X-functional 126

X-functional Strategize Quota Pipeline 126

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. Technical SEO often feels like no man’s land. But without clear prioritization, your plan can quickly fall apart and you risk losing support.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

RingDNA

MAY 16, 2025

Instead of recommending the entry-level option, the rep suggests a plan with more users, added functionality, and onboarding support. These tools highlight when a customer asks about additional functionality, expresses a future need, or hints at scaling. worked more closely with [tool X]?” That’s upselling.

Cross-sell 62

Cross-sell Sell X-functional CRM 62

Martech

DECEMBER 17, 2024

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. You must forecast and then deliver a better internal rate of return than other functions in the company.

GTM 102

GTM B2B X-functional Up-sell 102

Salesforce

SEPTEMBER 16, 2024

Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units. Because you must be able to bill for all of the products you quote, it’s important to have all of the CRM, CPQ and billing functions on a single platform. Customers can then pay for extra units as needed.

Price 52

Price Electricity E-commerce Finance 52

Salesforce

JUNE 26, 2025

To train flow generation models with FlowSim, we first hand-designed a Domain Specific Language (DSL) representation for flows: a set of function primitives and data models that encode flow structure and domain knowledge which can be composed to construct any flow. Follow us on X to stay tuned for what’s next!

X-functional 80

X-functional Construction Represent CRM 80

Salesforce

MAY 20, 2025

appointment scheduling, credit card services) with unique functions and data schemas. Tasks Predefined scenarios specifying client goals, expected function calls, and success criteria. Task design and complexity The tasks span a spectrum of complexity: Simple tasks : Single-function calls (e.g.,

E-commerce 69

E-commerce Healthcare X-functional Appointment 69

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 83

GTM Engineering Customers Cross-sell 83

Hubspot

APRIL 23, 2025

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. This agreement is usually temporary, lasting until the projects completion.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Salesforce

DECEMBER 20, 2024

Ask whether you need a turn-taking step Typically, an interaction might be quick like the following: User: Show me X / Summarize X Agentforce: Thinking… Agentforce: Here are your results or summary However, turn-taking is needed if the input were something like summarize Acme opportunity.

X-functional 52

X-functional Customers UX Service 52

Martech

FEBRUARY 24, 2025

Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. if X, then Y). They are well suited for this function, and the integrity of their inputs should be extremely high. Intake is where account managers shine.

X-functional 72

X-functional Territory Account management Strategize 72

Sales Hacker

APRIL 4, 2025

Cross-functional tiger teams Some companies are taking a two-pizza team approach to GTM transformation creating small, cross-functional pods focused on automation and system enablement. Internal operators as system designers At data-fluent and product-led companies, RevOps teams are often stepping up as the system designers.

GTM 104

GTM X-functional Engineering Government 104

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 70

GTM Engineering Customers Cross-sell 70

Sales Hacker

JULY 1, 2025

Learn more about TriNet at: [link] GTM 153 Episode Transcript Austin Hughes: The way that we thought about growth as a function was much more akin to how you run product team. And when you were at ramp, you actually built out the growth function there and. What is like the step change function that we’re missing out on?

GTM 78

GTM Growth Sell X-functional 78

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 74

GTM X-functional Start-ups Campaign 74

Salesforce

MARCH 28, 2025

His recent research contributions include xLAM – a family of in-house Large Action Models, designed for function calling, reasoning, and planning. He also led xGen-MM-Video (BlIP-3-Video) and X-InstructBLIP. He emphasizes in integrating these capabilities into Multimodal AI systems and AI agents.

X-functional 75

X-functional Electricity Education Promote 75

Sales Hacker

MARCH 25, 2025

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. You could build some of these pretty quickly with agents and come in and be like, okay, you’re using X, Y, Z company.

GTM 67

GTM X-functional Start-ups Relationship building 67

Sales Hacker

JUNE 24, 2025

So we work with the pharma and medical device industry with their medical affairs teams who are really important, critical function of a pharma company in helping capture real world insights when a drug goes out to market and we help them tap into that data so they can get insights and really measure the. Vera Kutsenko: Hi everyone.

GTM 69

GTM Legal Contract Go To Market 69

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. ’cause you have some feature function. You hear Dennis’s name, time and time again.

GTM 84

GTM Customers Construction X-functional 84

Martech

JUNE 13, 2025

An SEO mindset sounds like: “If we target keywords X with content Y and build Z backlinks, we should rank on page one and drive conversions.” But in reality, search engines and generative search are experiential competitors, not direct ones. to get a competitive ranking for each brand mentioned in the response.

X-functional 75

X-functional Conversion Engineering Technology 75

Martech

JUNE 27, 2025

” “Hit a ROAS of X.” Marketing is held accountable for outcomes requiring cross-functional input and long-term thinking, but told the KPIs after the planning has already happened. If the direction given is “Hit X ROAS,” it’s fair to ask: “What problem are we solving for?

X-functional 83

X-functional Cross-sell Strategize Finance 83

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” It’s especially essential for innovative customer journeys.

Objectives and Key Results 123

Objectives and Key Results X-functional A/B testing Campaign 123

Sales Hacker

JULY 8, 2025

Learn more at: [link] Where to find GTMnow (GTMfund’s media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now The GTM Podcast (on all major directories): [link] GTM 154 Episode Transcript 02:09 Now onto the episode. Frankly, that should just be core functionality of Salesforce.

GTM 79

GTM Sales CRM Start-ups 79

Sales Hacker

FEBRUARY 18, 2025

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. Scott Barker: Such a great point. Really, really great point.

GTM 95

GTM Quota Drivers/motivators Sales 95

Sales Hacker

JUNE 3, 2025

So, you know, as my career developed and, you know, became more influential with different cross-functional partners from marketing to sales engineering, , you know, so on and so forth, my number one partner has always been that sales planning and operations, , the CFO of my organization, if you would. How can we have it be fun?

GTM 89

GTM Territory Gaming Sales 89

Sales Hacker

APRIL 1, 2025

Functional purity and segment alignment. So the [00:47:00] functional purity is. Um, your functions. So our our, our accounts are territories between the different functions are aligned, so then when they’re aligned, you can have one side that the, the holy grail for any company is net retention.

GTM 62

GTM Up-sell Start-ups Gaming 62

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. The goal is to see how well they align.

X-functional 59

X-functional Finance Growth Price 59

Hubspot

FEBRUARY 12, 2025

So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. I personally feel that X is a great place for doing that. Step 3: Make use of cutting-edge AI tools.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. X-axis: Difficulty of implementation. As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Processing.

Customers 100

Customers Cross-sell E-commerce X-functional 100

Martech

APRIL 16, 2025

What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. Basic automation may get the job done but be cautious of key red flags: Lack of clarity : No clear explanation of how AI functions within the product. If so, how often?

Price 91

Price X-functional User Experience Technique 91

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. That’s 10x growth in less than 18 months—making Replit one of the fastest B2B scale stories in recent history.

X-functional 85

X-functional Growth Price B2B 85

Martech

JUNE 30, 2025

Example : Tell AI what you need, “I’m looking for a CDP for a mid-sized B2B company with a budget of $X.” Dig deeper: Why the future of marketing depends on a smarter MOps function Email: See terms. You can provide it with your parameters (e.g.,

X-functional 62

X-functional Campaign Strategize Launch 62

Martech

MAY 5, 2025

When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list. AI will replace X% of customer service jobs by [insert year]. Instead, the emphasis has been on reducing costs.

Service 105

Service Customers X-functional Contact 105

Sales Hacker

APRIL 22, 2025

Then being able to see the vision of like, oh my gosh, I didn’t even think I could use AI to do X, Y, Z. use cases, whether or not it’s for a function, it’s for a vertical. Productivity and efficiency and like, I wanna be better at my job, or I wanna be better at X, y, z, like the gym effect as we were calling it.

GTM 94

GTM Campaign Pipeline Launch 94

Salesforce

APRIL 15, 2025

In my experience deploying Salesforce for 50 organizations, including FanDuel, DoorDash, Ford Motors, ELF Cosmetics, and Twitter (X) (to name a few), Ive learned that AI success starts with a well-architected CRM. But heres the thing: AI alone cant fix customer engagement.

CRM 90

CRM Service Customers Sports 90

SaaStr

JULY 12, 2025

Many on X claim they could vibe cobe tons of their stack themselves now. ” This isn’t about replacing core business functions. That I could never vibe code myself for $240 ($20 x 12). In fact, I’ve already spent $200 the past 72 hours building my next app.on Replit, and I’m only 10% done. Still buying.

X-functional 90

X-functional Niche Engineering B2B 90