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Google AdSense launches new Ad Intents format for Auto ads

Search Engine Land

Google doesn’t rely on third-party cookies for this new functionality. This is an optional functionality that Google has introduced. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. What it looks like. Implementation.

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Dear SaaStr: When Is It Too Soon to Target Enterprise Customers in SaaS?

SaaStr

It’s sort of OK in the enterprise to promise features and functionality that are sort of there … so long as you deliver them fairly promptly after the deal closes. Enterprise customers will even sign contracts agreeing to buy so long as you implement a key feature with X number of days. In fact, it happens all the time.

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Google pilots new PPC ad format

Search Engine Land

However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. She wrote on X : “It’s beyond crazy what’s happening in the LSA world right now. The lack of information surrounding the new ad format has drawn criticism from advertisers.

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X (Twitter) paywalls XPro (TweetDeck)

Search Engine Land

X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. I get that X is trying to increase its revenue, but putting a historically free tool that really enhanced the Twitter user experience behind a paid subscription is disappointing.” What has X said? Why we care. ” Final nail in the coffin.

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Microsoft Ads expands Copilot to more advertisers

Search Engine Land

He reported seeing the tool within Bing Ads and shared a screenshot on X : What is Copilot? This functionality should also be more efficient than using stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. Why we care. What has Microsoft said?

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Microsoft rolls out Copilot AI to more advertisers

Martech

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? This functionality should also be more efficient than stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. First spotted. Why we care.

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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. A GDN/X partnership X (at least pre-Elon) had built a strong tech influencer audience but wasn’t effective in helping advertisers reach the right people.

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