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Google policy update will restrict consumer finance ad targeting

Search Engine Land

Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” ” “We’ve long had personalized ads policies that prohibit advertisers from targeting people on the basis of sensitive categories.

Finance 116
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Selling Finance Products – 5 x Effective Tips

The 5% Institute

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Finance Products – 5 x Effective Tips. Tip #3 – Don’t Present Too Early.

Finance 138
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Bridging the Finance-Marketing Divide With Data

Heinz Marketing

Because finance functions as the analytical partner to marketing creativity, there can be a disconnect between the perceived goals. So, how can marketers effectively communicate with the finance department to establish joint outcomes that work for all parties? This can create unnecessary tension within the organization.

Finance 94
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Strategic Finance in Today’s Market: A Tactical Guide to Building & Scaling Your Team with IVP

SaaStr

The role of finance in SaaS is changing. No longer are finance teams the traditional “bean counters” of ages past. IVP Partner Michael Miao explains, “The role and the scope of the modern finance team has changed dramatically in the last decade. SaaStr Workshop Wednesdays are LIVE every Wednesday. Sign up for free.

Finance 77
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Finance Mistakes Small Businesses Should Avoid

Sales Pop!

Working with firms or finance experts that offer business accounting services is in their best interest. Experienced business accountants and finance experts know how to keep a company’s finances to avoid the money mistakes that small business owners tend to make.

Finance 52
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The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

What is the secret to aligning go-to-market teams and finance teams? Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems. The secret to aligning GTM & finance teams. Prakash Raina.

GTM 88
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Dear SaaStr: What Happens When You Can’t Meet The Expectations From the Valuation of Your VC Financing?

SaaStr

Dear SaaStr: What Happens When You Can’t Meet The Expectations From the Valuation of Your VC Financing? A related post here: The $100,000,000 Valuation: The Last Stop Before “IPO or Bust” (overpriced image from here ) The post Dear SaaStr: What Happens When You Can’t Meet The Expectations From the Valuation of Your VC Financing?

Finance 95