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Help Your Team with Cross-Selling & Up-Selling Strategies

Anthony Cole Training

The concept of cross-selling tends to evoke skepticism and wariness. Pushing product is often another term used for cross-selling & up-selling strategies. Let’s explore why this skepticism about cross-selling exists.

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Understanding the Psychology of Selling

Anthony Cole Training

All salespeople and their managers want to understand the psychology of selling and in fact, is it a highly searched phrase on google. Giving credit where credit is due, The Psychology of Selling is a well-regarded book by legendary sales professional Brian Tracy that should certainly be on every salesperson’s list of must-reads.

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The Rules of the Game for Baseball & Selling

Anthony Cole Training

In 2005, I read Dave Kurlan’s book Baseline Selling. Dave took the fundamentals of effective selling and used the baseball diamond and baseball terminology to explain his sales process. Baseball today is essentially the same game that was formalized in New York around 1840, but we know that selling has changed considerably.

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Selling Value Without Selling: Part 1

Anthony Cole Training

Selling value as a strategy for selling is not effective. Watch part 1 of our my new 3-part series, Selling Value Without Selling to find out. So, what should you do instead?

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.

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Consultative Selling: Listening Closely with Interest

Iannarino

If you want to improve your ability to practice consultative selling, you need to listen closely and with interest. If you ask a non-salesperson whether salespeople tend to be better at speaking or listening, most will answer they are more adept at speaking. They may also suggest that salespeople are not good listeners.

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Why Your Salespeople are Not Selling as Expected

Anthony Cole Training

Some of your salespeople are selling as expected… and some of them are not. This application of Pareto Principle can help to answer the question: Why Are Your Sales People Not Selling as Expected? If we buy into the theories of Italian economist, Pareto, then we buy into the concept that 80% of the effects come from 20% of the causes.

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The Definitive Guide to Remote Sales Coaching

Sellers are relying on virtual selling more than ever. Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone.

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The Essential Guide to the Buying Experience of the Future

Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments. But how do you prepare your sales teams to do that? You’ll learn how to: Scale training and coaching with modern technology. Provide value in buyer engagements.

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The Ultimate Sales Coaching Guide

It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products. You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy.

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.

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The 2019 Technographic Data Report for B2B Sales Organizations

The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. Download the report to learn more!

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100 Pipeline Plays: The Modern Sales Playbook

Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind. Strategies to increase buyer relationships through virtual selling. Why video is so important in coaching your reps.