Search Engine Land

MAY 28, 2024

While you might be able to improve ad spend optimization over the short-term (A/B testing creatives, graphics, audiences, placements, timing, etc.), Thus, your potential ROI and profit margins decreases over the long term, too. Ad creative click-throughs and response rates often fall over the long term. This ain’t new, either.

B2B 92

B2B Non-Profits Profit margin A/B testing 92

ConversionXL

SEPTEMBER 20, 2021

Done right, YouTube ads are a profitable endeavor. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

ConversionXL

NOVEMBER 22, 2022

Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic from non-paid results on search engines. Build future content around the most popular non-branded terms. Look closer at this traffic to understand your partnerships.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? Is a CTR of 20% good or bad? Your goal is to improve your quality score while also building a profitable campaign. So using CTR and quality scores is our way of incorporating that feedback into ad serving. Now, how can you increase your CTR? But is one better than the other?

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

JUNE 11, 2018

A Brand Growth Experts client who implemented abandoned cart emails found that this was a highly profitable form of automation. conversion rate, while a typical (non-automated) campaign for this client has an open rate of around 18% and drives about $3000 in revenue. A/B test potential changes for increased growth.

A/B testing 133

A/B testing Education Follow-up Campaign 133

Hubspot

AUGUST 8, 2019

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Here a non-exhaustive list of some of the top PPC platforms.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

SEPTEMBER 30, 2013

Turn off ads outside your business hours or bid less on the weekends if those clicks are less profitable. Almost as important for marketers who are constantly seeking to improve their metrics, you can A/B test mobile text ads against each other in an apples-to-apples comparison to improve your overall account performance.

CTR 74

CTR Non-Profits A/B testing Campaign 74