Sat.May 25, 2024 - Fri.May 31, 2024

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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

Cold outreach can sometimes feel like a bad word. (Or two). How can you guide your team to do it effectively? How can you convince them that it can lead to ROI and sales? The reality is, cold outreach is a powerful marketing technique that can unlock untapped potential for your business. Join me as we take a look at this ultimate guide, exploring its benefits, strategies, and how to implement it successfully.

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Raising the Bar - Take Responsibility

Anthony Cole Training

“Did I hire my salespeople this way or did I make them this way?” This is the question every sales manager must ask. Fixing performance problems always starts with Standards and Accountability.Accountability means taking responsibility for outcomes – good or bad. A sales leader’s primary responsibility is to put the BEST team into the marketplace.Much like a general manager in sports, a director of a theatre company or an orchestra leader of a symphony, you have a job and a responsibility to hir

Sports 226
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Trending Sources

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High-Impact Sales Training Techniques for Software: Key Lessons for Success

Iannarino

Are you struggling with sales techniques for software? Discover the key lessons for successful software sales!

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Reduce Churn and Drive Renewals with Customer Success Alignment

Force Management

Customer Success (CS) is a critical component of a successful customer engagement process. Growing revenue requires your organization to be cross-functionally aligned on buyer value and solution differentiation before and after the sale. Capturing that value after the initial deal is essential for driving recurring revenue and expansion opportunities within accounts.

Customers 134
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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HUGE Google Search document leak reveals inner workings of ranking algorithm

Search Engine Land

A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of leaked internal documents, which appear to come from Google’s internal Content API Warehouse, were shared with Rand Fishkin, SparkToro co-founder, earlier this month.

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Celestial Navigation And Sales Leadership

Partners in Excellence

When I was a kid, my father taught me how to sail. At first I sailed in racing dinghy’s never far from the shore. In high school, we graduated to cruising boats. While we never intended to do oceanic cruising, but the shoreline was beyond sight, and one of the challenges was knowing where we were and if we were going in the right direction. My dad’s solution to this was to teach me celestial navigation.

Sales 120

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Even great demand gen can’t overcome a lack of brand marketing

Martech

For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.

SQL 126
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Google responds to leak: Documentation lacks context

Search Engine Land

The search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made public yesterday morning. Everyone has been asking, why has Google not commented on the leak. Well, Google has finally commented – we spoke to a Google spokesperson about the data leak. Google told us. Google told us that there are a lot of assumptions being published based on the data leak that are being taken out of context, that are incomplete and added that searc

Represent 137
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Settling….

Partners in Excellence

This morning, clearing my inbox and feeds, I noticed a headline. It referred to the average tenure of GTM executives being 17 months… The article offered sound advice on how to deal with a career living in 17 month increments. My thought, in reading this was, “Why do we settle for this? Why do we consider this acceptable? Wouldn’t we and the organizations we lead achieve much more with longer tenures?

GTM 108
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B2B Salesperson Red Flags and How to Identify Them Quickly

Iannarino

Spotting a B2B salesperson’s red flags early can save you from costly mistakes and wasted time.

B2B 231
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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AI is a threat to some marketing agencies, an opportunity for others

Martech

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period?

Clients 118
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Google explains how it is improving its AI Overviews

Search Engine Land

Google responded to the bad press surrounding its recently rolled out AI Overviews in a new blog post by its new head of Search, Liz Reid. Google explained how AI Overviews work, where the weird AI Overviews came from, the improvements Google made and will continue to make to its AI Overviews. However, Google said searchers “have higher satisfaction with their search results, and they’re asking longer, more complex questions that they know Google can now help with,” and basically, th

Launch 115
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Prompt Engineering For Sellers

Partners in Excellence

Before I get into this article, credit for the idea comes from a conversation with my friend, Jack Malcolm. Thanks for provoking the idea. The term, “prompt engineering,” is relatively new to most of us. While software developers and AI specialists have understood the concept for year, it’s very new for the rest of the world. But as the LLMs have emerged and grown, the concepts of prompt engineering are starting to fill our feeds.

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Sales Enablement Strategies that Enhance Buyer Enablement

Iannarino

Unlock the secrets to transforming your sales enablement approach to align with modern buyer needs.

Sales 198
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Make a Crisis Management Plan For Your Business

G2

When you started your business, you likely put together a plan that outlined all the key details of what you were looking to do — what your products or services are, who your competitors are, the type of audience you want to sell to, and information about the marketing you want to roll out.

Service 105
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Google Business Profile chat and call history going away

Search Engine Land

Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. Google will stop allowing new chats to be initiated starting on July 15, 2024 and then will totally disable the chat and call history features on July 31, 2024. What Google said. Google sent out numerous types of emails to businesses, depending on if they uses the chat or call history feature.

CRM 114
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“Rearranging The Deck Chairs”

Partners in Excellence

Yesterday, I was privileged to sit in a discussion with a number of SaaS founders and sales executives. We were talking about organizing the GTM functions to maximize performance. It was a fascinating discussion. It’s also like so many discussions I see, with all sorts of organizations. These discussions focus on how we structure and organize to drive higher levels of performance.

GTM 99
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The Critical Role of Domain Expertise in B2B Sales Success

Iannarino

Unlock the Secrets to Boosting Your B2B Sales through Unparalleled Domain Expertise In the past, a B2B salesperson could succeed in selling their product or service by explaining how their solution would solve the client’s problems. This sales approach has lost its effectiveness in complex sales. Buyers need—and expect—a different experience. The significance of domain expertise in B2B sales cannot be overstated.

B2B 139
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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3 ways to optimize your marketing funnel for driving revenue and leads

Martech

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc

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LinkedIn shrinks link previews for organic posts

Search Engine Land

LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content. Why it matters. The change aims to encourage more native posting on LinkedIn and could prompt more users and brands to pay for sponsored posts to retain larger link previews. Why we care. The change incentivizes advertisers to pay to promote posts to get more visibility with larger link previews.

Promote 108
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38.4% Of Pre-Seed Rounds Are to California Startups per Carta

SaaStr

So I firmly you believe you can build an incredible SaaS startup from anywhere now, or at least, any major-ish tech center. See, e.g., Atlassian, Canva, Cloudflare (CEO now in Park City), Adyen, etc. Heck, Oracle apparently is moving to Nashville! And yet … gravity is coming back to the SF Bay Area. So many CEOs have come back, even if their teams haven’t.

Meeting 104
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The Power of Consultative Selling in B2B: Strategies & Benefit

Iannarino

Discover how consultative selling can transform your B2B sales approach and elevate your results.

Consult 130
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss by Emarsys

Martech

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.

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Google adds opt-in for Video Enhancements for ads

Search Engine Land

Google is allowing more advertisers to opt into new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from advertisers’ original assets. Why we care. With more video consumption happening on mobile devices, having ads properly formatted for different screen sizes and orientations is crucial.

Campaign 109
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Dear SaaStr: Should We Introduce Freemium in Our B2B SaaS Startup to Boost Growth?

SaaStr

Dear SaaStr: Should We Introduce Freemium in Our B2B SaaS Startup to Boost Growth? Probably not. Not because in theory it’s a bad idea. But because for most folks even at $1m-$2m ARR, it’s already too late. Why? Two reasons: First, if you don’t start Freemium, it’s very very hard to add that DNA later, once you have real revenues, processes and software optimized around larger customers and deal sizes Freemium: Requires a much more elegant onboarding (no human assist) that most ent

Growth 102
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On Service And Serving

Partners in Excellence

It’s rare that I deviate from writing about business, selling and leadership. But today is Memorial Day in the US. It struck me as important, perhaps more so than ever before, to pause and reflect on those who have served and are serving in the military, regardless of the country in which they served. I come from a military family. My father served in WWII, Korea and Vietnam, in the Navy and later in the Coast Guard.

Service 99
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Time’s running out: Why major corporations haven’t completed GA4 migration

Martech

On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. While Google said everyone should be off UA as of March of this year, some major corporations still haven’t finished their migrations. We talked to Michael Loban, InfoTrust’s chief growth officer, about why they haven’t and about what to focus on as the clock ticks down.

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Google to honor new privacy laws and user opt-outs

Search Engine Land

Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida, Texas, Oregon, Montana and Colorado enact new data privacy regulations this year. Key updates include: Restricted Data Processing (RDP) (which is when Google limits how it uses data to only show non-personalized ads) for new state laws: Google will update its ads terms to enable RDP for thes

Process 107
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Dear SaaStr: What Are Some Early Red Flags That Your SaaS Solution Doesn’t Have Real Product-Market Fit?

SaaStr

Dear SaaStr: What Are Some Early Red Flags That Your SaaS Solution Doesn’t Have Real Product-Market Fit? The biggest red flag I’ve found is when the “insertion point” you think is 10x+ better than the competition … doesn’t end up being something customers highly value once you launch it. Sometimes the 1.0 is cool, oftentimes it is clever, but many times it just isn’t quite the innovation customers are willing to pay for.

Product 106
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Major Considerations Before You Dive Head First into Investing in AI Technology for Your Sales Team

Salesfolks

While AI holds significant promise for transforming sales processes, you should carefully consider whether to invest in AI technology by understanding the potential benefits with the risks and costs. Doing so will help ensure that any AI implementation is successful and aligns with your overall business strategy.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.