Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 75

B2C CRM B2B E-commerce 75

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting. Post-purchase experience.

Customers 129

Customers Retail Cross-sell Follow-up 129

PandaDoc

OCTOBER 12, 2020

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. Customer segmentation allows businesses to personalize the experiences and tailor products to suit the needs of the specific customers’ groups. Create personalized email campaigns.

Customers 59

Customers Cross-sell B2C Campaign 59

Lead Fuze

AUGUST 18, 2021

Sales and marketing AI is changing how companies sell and promote themselves. AI allows for more customer-centric campaigns, which makes the customers feel valued because of highly personalized messages and targeted ads. Timing is crucial in both B2B and B2C sales situations. 3 AI is able to process more data.

Growth 122

Growth Objectives and Key Results Cross-sell B2C 122