Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 76

B2C CRM B2B E-commerce 76

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting. Post-purchase experience.

Customers 129

Customers Retail Cross-sell Follow-up 129

PandaDoc

OCTOBER 12, 2020

This is a common practice especially in terms of Facebook retargeting ad campaigns. Create personalized email campaigns. Next, by segmenting your website’s visitors or your customers into groups, you can launch personalized email campaigns. To launch and automate your email campaigns you can use tools such as Moosend.

Customers 59

Customers Cross-sell B2C Campaign 59

Hubspot

JUNE 21, 2022

Guided selling is used in both B2B and B2C scenarios, with the primary difference being that B2B approaches often involve direct contact between account managers and business buyers, while B2C solutions typically prioritize data-driven online questionnaires to help funnel customers to the right products.

Sell 67

Sell E-commerce B2C B2B 67

Lead Fuze

AUGUST 18, 2021

AI allows for more customer-centric campaigns, which makes the customers feel valued because of highly personalized messages and targeted ads. Timing is crucial in both B2B and B2C sales situations. All of which results in repeat business and continued engagement. 8 AI can help marketers make timely decisions.

Growth 122

Growth Objectives and Key Results Cross-sell B2C 122

Hubspot

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Examples of Great B2B Social Media Lead Generation Campaigns. Their slogan -- “Sharing Dave Ramsey’s business wisdom” -- rings exclusivity. This lets you evaluate your campaign results better.

Campaign 98

Campaign B2B Lead generation CTR 98