November, 2023

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Future-Proofing Your Sales Team: A Guide to Sales Tech Stack Consolidation

Veloxy

Have you ever felt overwhelmed by the sheer number of tools and software at your disposal? Many sales teams find themselves juggling multiple tools, each promising to be the silver bullet for sales success. Yet, instead of streamlining operations, this often leads to confusion, inefficiencies, and a longer sales cycle. This article isn’t just another piece discussing the challenges of a bloated SaaS tech stack.

Sales 289
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The Value of Context Locking

Iannarino

One challenge in employing a modern sales approach based on providing insight is that your contacts often harbor beliefs that are false, outdated, or both. Attempting to argue with a decision maker to get them to forfeit their beliefs is a fool’s errand.

Contact 272
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We Could Be Doing So Much More….

Partners in Excellence

Sometimes our success limits our thinking about what we could be achieving. We think we are doing well, but we really should be doing so much more. I’ve written, often, about how we “settle” for win rates of 15-20% and are happy achieving our growth goals. While these organizations are hitting their targets, and sometimes with aggressive YoY scaling, they should be doing so much more!

Territory 146
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Google November 2023 core update rollout is now complete

Search Engine Land

Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. The November core update finished on November 28, 2023, 26 days after it started to roll out.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Unlock Higher Conversions: The Power of Personal Prospect Conversations

SalesProInsider

“Let’s get personal.” Two words that no prospective client is going to say. But “personal” — or a lack of it — is what I see as a barrier to higher conversions for advisors who provide a very personal service. The Dangers of Depersonalization in Sales Conversations What do I mean? “Depersonalized” sales conversation and explanations of what you do, and how you do it, stop the prospect from connecting with you and the solution.

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Humanizing B2B: The key to better customer experience

Martech

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

B2B 134

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On Writing Daily

Iannarino

On December 28, 2009, I decided I would write and post every day. In 2010, I went to Tibet, and I didn’t take a computer because I didn’t believe I could publish from there. Outside of those 13 days, I have written and published every day, amassing over 5,100 articles and six books.

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Is The “Buyer Journey” Even A Thing Anymore?

Partners in Excellence

Ever since I started selling–you know back in the old days when phones were still attached to cords–I’ve been taught, “Buyers have a structured buying process.” I’d see all sorts of block diagrams, showing how the buying process always, coincidentally, aligned with the customer buying process. On the selling side we would have perfectly structured steps like Qualification, Needs Identification, Solution Presentation, Closing.

B2B 135
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Google Search ranking improvement aims to surface hidden gems

Search Engine Land

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.

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Pilot: 57% of Venture Startups Will Need to Raise More In 2024

SaaStr

SaaS products and services like Pilot track the finances of 1,000s of SaaS and other startup so they’re an interesting source of hard data. What does Pilot’s latest data say? Something that’s both not surprising but also pretty impactful: 57% of venture-backed startups will have to go “back to market” in 2024 to raise more capital.

Finance 123
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Thought leadership: The human element your marketing needs

Martech

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

Angle 133
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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce

Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice.

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Understanding Why Sales Teams Prioritize Prospective Client Qualification

Iannarino

You want your sales team to qualify prospective clients. You don’t want them to pursue prospects not likely to buy from your sales team. Yet, the ridiculous amount of pipeline you require makes it easy to add an opportunity with nothing more than a first meeting.

Clients 261
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“Short Cuts” Seldom Prove To Be Short!

Partners in Excellence

I suspect it’s human nature to constantly be in search of short cuts. We want to get a desired outcome without doing all the work one would normally have to do to achieve that outcome. I continue to imagine, “Wouldn’t it be great if I could achieve my desired level of fitness, without having to go to the gym for an hour every day!

Pipeline 133
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Google’s 2023 Search quality rater guidelines update: Here’s what changed

Search Engine Land

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google is: Refining what it means to provide high-quality search results.

Meeting 143
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From Traditional to Trendsetting: The Digital Evolution of B2B GTM

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.

GTM 119
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Email marketers may be hit by Google’s mass account removal

Martech

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu

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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing.

Referrals 124
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Imperative of Winning

Iannarino

While we have been distracted by technology , a pandemic, and the new business models sales organizations have adopted, every important KPI has fallen, and continues its decline. Win rates are down. Quota attainment is down. But instead of addressing the declining results, we have regressed to a more transactional approach to selling, though it fails to improve sales results.

Quota 263
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Can You Answer This Question: “Tell Me More…”

Partners in Excellence

I’ve noticed a huge gap in how we equip and train our sellers, how we help them engage our customers in high impact conversations that focus on them and their problems, not pitching our projects. This gap became bigger with Challenger, as we equipped our people to provide “Insights.” And more recently, with new customer research and AI tools, the gap has become even greater.

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Yahoo Search to start rolling out in the first weeks of 2024

Search Engine Land

Yahoo Search is expected to start rolling out aspects of its new search engine in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. Brian Provost said this at Search Marketing Expo Next event during the question and answer portion of his talk today.

Launch 143
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Maximizing ROI With Employee Wellness Programs: Overview And Benefits

G2

Employee wellness programs can help meet the demand for a better work culture. Learn more about its benefits, ROI, and how it can help reduce healthcare costs.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.

Retail 129
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Why Automation Is the Key To Improving Your Email Workflow

Salesforce

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? That’s all a thing of the past. Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Automation doesn’t mean impersonal responses and a cookie-cutter approach to your email workflow.

Campaign 122
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What Kind of Client Relationship?

Iannarino

A few days ago, a sales humor profile showed a picture of a performer with a note saying the person was a sales trainer being paid $15,000 to tell a sales force that they need to build a relationship with clients.

Clients 261
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“We’re So Vain, We Probably Think It About Us….”

Partners in Excellence

One of my favorite songs, as a kid, was Carly Simon’s “You’re So Vain… ” It was not only a great song, but provoked decades of discussion about who she was singing about. Fast forwarding to current times, based on how we engage our customers, we demonstrate a similar vanity. We think our customer care about us–they obsess about our companies, our products, and how great we are.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Googlebot crawl rate tool in Search Console is going away

Search Engine Land

Google is deprecating the crawl rate limiter legacy tool within Google Search Console on January 8, 2024. Google said this feature is no longer useful because Google said it has improved its “crawling logic and other tools available to publishers.” What is the crawl rate limiter. It is a tool within the legacy version of Google Search Console that lets you communicate to Google crawl your site less than it currently does.

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5 Interesting Learnings From Bill at $1.2 Billion in ARR

SaaStr

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. Well, fast forward to today and it’s truly an SMB powerhouse. At $1.2 Billion in ARR, it’s still growing 48% year-over-year. Yes, 48% at $1.2 Billion in ARR. How is SMB SaaS doing today?

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3 ways email marketers should actually use AI

Martech

I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.

Campaign 128
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Everything You Need to Know About Mobile Commerce

Salesforce

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. In fact, 79% of global Cyber Week traffic came from mobile.

Retail 119
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.