Tue.Apr 23, 2024

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My Sales Aikido Works, Yours May Not

Iannarino

Discover how Aikido principles can dramatically improve your sales technique and lead to consistent success.

Technique 160
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TikTok SEO: The ultimate guide

Search Engine Land

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on thi

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What is predictive analytics?

Martech

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Predictive analytics can be used in almost any field, from climate change to sports. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance.

CRM 104
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How to adapt your marketing for the new era of data analytics by Salesforce

Search Engine Land

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How True Classic uses post-purchase experiences to increase revenue

Martech

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details.

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Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Search Engine Land

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

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Honesty, Sincerity & Transparency are Critical When Executing Strategy

The Advantexe Advisor

Just a few days after I shared a blog post on the incredible leadership lessons I have observed from hotel General Manager @tomboyer which include his team going above and beyond the call of duty because it was the right thing to do, I had one of the worst hotel experiences in my life.

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Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

Martech

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and has “better lighting, positioning, attention to detail [and] advancements to text display.” What it is. Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts.

Legal 91
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GTM 91: Transforming Customer Intelligence, Leading a Company Before Managing a Team and Finding a Rockstar Co-Founder with Linda Lian

Sales Hacker

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Linda founded Common Room in 2020 to unlock siloed, previously untrackable signals to transform how organizations connect with people.

GTM 85
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Google accused of anti-competitive tactics by Japanese regulator

Search Engine Land

Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s Fair Trade Commission (FTC). Google only changed its behavior after the FTC flagged the issues. Google then committed to giving Yahoo Japan access to keyword-tied targeted advertising technology, Bloomberg reported.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

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What’s Your Goal?

David Meerman Scott

I am often asked to critique marketing plans and programs as well as tactics like websites, and social networking feeds. My typical responses—“What's the goal?” and “What problems do you solve for your buyers?”—often throw people off.

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Headless CMS: Delivering Flexibility to Build Better Sites

G2

A headless CMS is primarily a content repository with a backend. Learn more about how it works, its benefits, and what to look out for when choosing one.

59
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How to Stop Unauthorized Sellers on Amazon

TrackStreet

In the dynamic landscape of online marketplaces, challenges to maintaining equitable competition and brand integrity are ever-present. Unauthorized selling on platforms such as Amazon has emerged as a significant concern, rewarding unscrupulous diverters and resellers who steal profitability from legitimate channels, who often deliver products unfit for use, and who attack hard-won brand value.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Create a Sinking Fund to Avoid Drowning in Debt

G2

Sinking funds help companies pay off corporate bonds. Here’s why this budgeting strategy can benefit companies and investors, and top software to explore.

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4 Steps To Get Started With Generative AI in B2B Marketing

Salesforce

B2B marketers are used to wearing a bunch of different hats, from planning journeys to building out first-party data and account-based marketing (ABM) strategies. If that sounds like a lot, it’s because it is. Every marketer we know could use a personal assistant , but with budget restrictions and reduced resources, that’s not always feasible. The good news is that artificial intelligence (AI) in B2B marketing can deliver the productivity boost you need.

B2B 129
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6 vital lenses for effective keyword research

Search Engine Land

More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data dumps. Data dumps on their own won’t help you; they’ll probably only hurt you. Here’s why, how this mindset routinely sabotages keyword research and how to fix it. Why keyword research is hard (and misunderstood) Anyone anywhere can fire up a keyword research tool and export a giant list of “relevant” keywords.

Angle 113
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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

Knowing the right buzzwords can help you prove to clients that you know what you’re talking about. Yet, not all buzzwords are created equal, and some may even paint you in a bad light. In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid.

Consult 57
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top 5 Lessons Learned from Databricks’ Journey from $400M to $1.5B+ with former VP of Product Nadim Hossain

SaaStr

Databricks had an incredible scale-up from $400M to $1.5B+ during former VP of Product Nadim Hossain’s time there. The company has gone from 1600 employees to over 5500 and most recently crossed the $2B ARR mark. Now, he shares his top five learnings during his time at Databricks. His role covered about 40% of the engineering roadmap, which was all things Enterprise-focused.

Product 93
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How to manage your sales pipeline without losing your mind

PandaDoc

In the world of sales, understanding how to implement an effective pipeline management strategy is paramount. This article lays out essential steps that enable you and your team to do just that. From the initial stages of customer contacts to the final closure of a sales deal, we’ll elaborate on every step to help you and your salespeople stay more productive in handling the ebb and flow of the sales process.