Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. They aren’t just part of a campaign, they can be an event or focal point that generates buzz. Seasonal push.

Launch 115

Launch Campaign Up-sell Technology 115

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. Dig deeper: Why we care about AR and VR: A marketer’s guide Multi-channel campaign. Get MarTech! In your inbox.

Launch 93

Launch Angle Drivers/motivators Education 93

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. Why we care. It’s not just about planting a flag in the metaverse.

Launch 106

Launch Gaming Campaign Product 106

Martech

JUNE 8, 2022

Marketing Cloud news was less eye-catching, but included: Triggered campaign messages allowing personalized customer engagement based on product catalog and behavioral triggers. Intelligence Connector for Commerce Cloud, allowing marketers to connect campaign and order data. Get the daily newsletter digital marketers rely on.

Launch 109

Launch Commission Retail Campaign 109

Martech

NOVEMBER 29, 2022

This enriched data includes licensed identity, demographic, behavioral and interest data that marketers can use to improve marketing and advertising campaigns, as well as customer service functions. The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech. Get MarTech! In your inbox.

Launch 97

Launch CRM Retail B2B 97

Martech

FEBRUARY 7, 2023

From heuristics to optimization Holub described a fast fashion company he worked with that replaced an older heuristic method in their email campaigns with a new machine learning optimization strategy that generated 90% more revenue. This is why CDP technology like mParticle, Oracle and others goes hand-in-hand with AI. Get MarTech!

Campaign 126

Campaign Promote Launch Technology 126

Search Engine Land

OCTOBER 18, 2023

Things like: Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing important guardrails that could improve performance and reduce wasted ad spend. Assets (formerly ad extensions) aren’t associated with their intended campaigns. These campaigns need images and video, which are harder to whip up.

Launch 116

Launch Campaign B2C Trust 116

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 81

Campaign Gaming Launch Education 81

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner.

Retail 98

Retail Launch Campaign Contact 98

ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Again, confusion! That could mean: Phone outreach. Email outreach. Social media outreach.

Lead generation 275

Lead generation Niche Campaign B2B 275

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. That’s much more impactful for ecommerce as we don’t see a lot of lead gen quality from Performance Max campaigns.

B2B 113

B2B X-functional UX Campaign 113

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. want shorter, faster sales cycles? Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

OCTOBER 16, 2023

Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. Although journeys are common in B2B, they also can be useful in B2C email marketing for some purchases. He printed reports with all the statistics on every email campaign. Incremental innovation pays off here.

Cross-sell 133

Cross-sell Retail B2C Strategize 133

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. 96% of B2C marketers say that Facebook is a valuable marketing platform. We’ve created some — like our Product Launch funnel — for selling new products…. Build The Advertising Foundation. Over To You.

Launch 264

Launch B2C Gaming Campaign 264

Search Engine Land

JANUARY 31, 2023

Advertisers now have more resources to scale their campaigns faster than ever. Meta continues to dominate machine learning, launching new automated campaign types proven incredibly efficient. Advertisers have more options to control certain elements in campaigns. Keep your eye on these for 2023.

Campaign 93

Campaign Promote B2C Launch 93

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 118

E-commerce Sports Campaign Launch 118

Martech

MARCH 13, 2024

This includes combining Advantage+ shopping campaigns with Shops ads. Additionally, Meta is introducing Shops ads to Partnership ads, enabling businesses to run collaborative campaigns with creators, brands, or other businesses. in cost per purchase in their campaigns and a median increase of 10.1% Reminder ads. in conversions.

Retail 70

Retail Launch Campaign Networking 70

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. Here are three areas where this is happening.

Teamwork 117

Teamwork Campaign B2B Launch 117

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Campaign ROI. As AI improves, use-cases are only going to increase. Marketing metrics.

Campaign 145

Campaign B2B Technology Technology 145

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Editorial Director. Read more here.

B2B 105

B2B E-commerce Customers B2C 105

Hubspot

MAY 19, 2020

It's a process that's years behind the seamless B2C experiences we now expect. If marketers launch an ABM strategy in isolation, their colleagues in sales will quickly find themselves on the backfoot, scrambling to react to the new types of leads landing in their laps. It doesn't have to be this way.

B2B 94

B2B B2C Launch Campaign 94

Search Engine Land

FEBRUARY 28, 2023

Follow these best practices when running enterprise PPC campaigns for B2B brands. Using first-party data to leverage conversion value rules with value-based bidding can take your campaigns to the next level. Conversion value rules, which can be set via campaign settings under "value rules," can also be used with third-party data.

B2B 91

B2B B2C Campaign Territory 91

ConversionXL

APRIL 28, 2021

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. Gamification isn’t the domain of B2C or gaming sites alone.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Martech

OCTOBER 3, 2023

This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.

Customers 116

Customers Cold Call Territory Launch 116

Salesforce

JANUARY 25, 2022

Paid ads , search engine optimization , email marketing , and social media campaigns are now key to B2B success. Paid ads, search engine optimization, email marketing, and social media campaigns are now key to B2B success. Across all industries, B2Bs are experimenting with marketing tactics that have traditionally been used in B2C.

B2B 98

B2B Cold Call B2C Territory 98

Salesforce

JULY 29, 2021

I wanted to hear her thoughts on what personalized marketing is, how it’s worked for Zebra, and the results it can garner for both B2C and B2B. Get tips and inspiration for cross-channel personalized marketing experiences for B2C and B2B. Let’s say a visitor clicks on a display ad you’ve created using a campaign tracking code.

B2C 98

B2C A/B testing B2B Campaign 98

SaaStr

JANUARY 21, 2022

Their offerings have expanded over the years from personal use to Grammarly Business, Grammarly for Non-Profits, and the recently launched Grammarly for Developers. Before Grammarly launched its Enterprise offering, they observed that many professionals brought the app to work. Want more? Go-to market mechanisms don’t translate.

B2C 89

B2C B2B Non-Profits Launch 89

Heinz Marketing

MARCH 16, 2022

Customer expectations have changed based on the experiences with B2C brands like Netflix and Spotify. Determine and hit campaign goals. Predict ad performance before launching campaigns. But the human makes a decision on which route to take. Our audience expects simplicity and personalization. Create ad copy.

B2B 108

B2B Technology Technology Cross-sell 108

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

Campaign 121

Campaign Retail Gaming Networking 121

Martech

OCTOBER 13, 2022

This marks the next step for Lowe’s network, which launched a year ago. This makes it possible to run personalized omnichannel campaigns delivered to retail customers (like Lowe’s customers, for instance) through off-site channels like digital out-of-home (DOOH). Dig Deeper: Why we care about retail media networks. Off-site media.

Retail 97

Retail Networking Launch Campaign 97

Martech

OCTOBER 3, 2023

This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.

Meeting 99

Meeting Customers Cold Call Territory 99

Martech

AUGUST 9, 2023

It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. This feature is currently available for Standard Shipping campaigns but is also being rolled out to search campaigns in the near future. Why we care. What’s new?

Retail 96

Retail Campaign Launch Product 96

Martech

JULY 14, 2023

Previously, Roku’s relationship with Shopify enabled merchants to execute campaigns and measure attribution through Roku’s verified identity. TV isn’t just for big-splash branding campaigns, or even just for targeted branding to smaller audiences — although the precision of CTV enables that, too. Expanded Shopify relationship.

Campaign 91

Campaign Strategize Launch Service 91

Highspot

JANUARY 9, 2024

The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

Technique 52

Technique B2B Cross-sell B2C 52

Martech

MARCH 30, 2023

Both campaigns used basketball themes to connect with March Madness fans. On the back end, the technology uses “identity-blind” sensors for traffic and behavior data that demonstrates campaign performance. The Kraft Heinz test campaigns delivered between three and six percentage points in sales lift across their brands.

Retail 83

Retail Networking Campaign Technology 83

PandaDoc

OCTOBER 12, 2020

This is a common practice especially in terms of Facebook retargeting ad campaigns. Create personalized email campaigns. Next, by segmenting your website’s visitors or your customers into groups, you can launch personalized email campaigns. To launch and automate your email campaigns you can use tools such as Moosend.

Customers 59

Customers Cross-sell B2C Campaign 59

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021. This week, Walmart added easier self-service to its Walmart Connect offering.

Retail 93

Retail Networking Campaign Launch 93