ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

MARCH 27, 2018

Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Claire Suellentrop @ClaireSuellen. Val Geisler @Lovevalgeisler. Eliana Murillo @Eliana_Murillo.

Growth 78

Growth Consult Electricity Networking 78

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Campaign 72

Campaign B2B B2C Promote 72

Hubspot

JUNE 26, 2012

Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Healthcare. But that's simply not true!

Hospitality 75

Hospitality Manufacturing Healthcare Niche 75

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Hubspot

APRIL 22, 2013

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. In a recent campaign to increase membership, the American Marketing Association (AMA) used outstanding visual content in a launch email and dedicated landing page.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Despite all of the hoopla surrounding the launch of Google+ brand pages last fall, many marketers have resisted spending time on the social network.

Networking 76

Networking B2B Lead generation Promote 76