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Walmart launches Roblox metaverse experiences

Martech

Electric Island DJ experience at Walmart Land on Roblox. For instance, on Electric Island, avatars can traverse an interactive piano walkway, engage in a dance challenge and play a cross-promotional trivia game hosted by Netflix. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”

Launch 103
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. A poor shopping interface, inconsistent part naming, and slow load times were hurting sales. The result?

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Claire Suellentrop @ClaireSuellen. Val Geisler @Lovevalgeisler. Eliana Murillo @Eliana_Murillo.

Growth 78
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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Even if you have some really innovative stuff, you might have a two-year runway. They’ll always catch up.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. As early as 2013-14, Freshworks closed Burger King, 3M, Schneider Electric, Pearson, and Sony, and they all came inbound. The average SMB customer would buy 4-5 seats of Freshdesk.

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Watching B2B TV: Thursday’s Daily Brief

Martech

Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. Terminus also promises high production value with a trailer for their upcoming lineup (also launching next month), which will include a regular series hosted by Terminus co-founder Sangram Vajre. Read more here.

B2B 112